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How to Create a Shoppable Instagram Feed! Step by Step Tutorial

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Hi guys! In this video tutorial I show you step by step, how to create a shoppable Instagram feed and enable product tagging on your account. This feature is a must-have for all product sellers! 🛍 #shoppableinstagram #makemoneyoninstagram #instagramtips The written version of this tutorial can be found on my blog (along with many other insta-related articles!) here: https://alextooby.com/shoppable-instagram-feed ________________________ RESOURCES: 🎁 FREE Instagram Course (build a solid foundation & set yourself up for long-term success): https://alextooby.com/iga #️⃣ HASHTAG Course (beat the algorithm & increase your engagement with hashtags): http://hashtagherocourse.com 💰 GROWTH Course (build a targeted, engaged & profitable following with ease): http://infamoustoinfluential.com 📖 BLOG: https://alextooby.com/instagram-blog ________________________ SOCIAL: 📸 Instagram: https://instagram.com/instawithalex 👤Facebook: https://facebook.com/groups/makemoneyoninsta 🐧Twitter: https://twitter.com/instawithalex 📌Pinterest: https://pinterest.com/instawithalex 🔗Linkedin: https://www.linkedin.com/in/alextooby ________________________
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Text Comments (204)
megcurry23 (14 hours ago)
mine is saying wrong account linked, I have verified that my instagram account comes up . they were link about a year ago now they aren't . it says try logging into facebook again on instagram and it says share to and it says my name.i have tried unlink but nothing happens what ado I do
Singh Sons Inda (1 day ago)
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lili oco (2 days ago)
can you please explain the payment options then the others use buying my products and what about the shipping fee? how s it work tis part?
Casa Decors (2 days ago)
Your instruction is much easier. Thank you
Rita Zee (6 days ago)
Love love love your video, very helpful. Thank you so much!!
Carlos Martins (8 days ago)
Thanks Alex and Boykie ^^ Exactly what I needed.. simple and with all steps well explained :) Cheers from Portugal
Dusty Cady (8 days ago)
Hey Alex - Thank you for the video! One question, if I want to run an ad and have the 'Shop Now' button at the bottom of the ad do I need to have a Shopify store in order to do that? Or do I just need to have it all set up like you described in this video and then I will be able to click 'Shop Now' as my action button? Thank you!
Preeti Singh (9 days ago)
Hi Alex, i am unable to connect / log in to instagram in the facebook page settings.. I tried to log in many times, but it just says try again... Do u know what i should do?
Erik Gatz (10 days ago)
Hey Alex, thank you for your in depth video tutorial. Im having issues adding products to my FB business page. I dont see how to do that. Ive created a product catalog on the business/facebook.com/products page, but no clue how to link the two. Also, in the "Shop" setup, do we have to input our banking info if we do not plan on using FB for merchant services? Id rather not if I dont need to. Sorry for the long post, I can link up with you over email if need be behind the scenes. Thanks
shellpaulette (11 days ago)
You are the bomb! thanks
Farhan Mike (12 days ago)
hi Alex , i didnt found the "Shopping" button in my "business setting" , how to get it ? i read the comment you said need to wait they approved first , but how to apply it ?
Zeba Layla (18 days ago)
when I go to my IG > settings> Business Settings > I don't have the Shopping tab why is that ??? please help
Carl Mikal (18 days ago)
What if you are an affiliate, meaning you don’t sell, but only refer.
Kayla Ross (18 days ago)
I'm continually getting a "not eligible" response from Instagram. Approved for Facebook no problem. We run a clean account. Any ideas why this may be happening? How do I contact them or reply? After disconnecting, the response bounces back so quickly that it doesn't seem like it is going back through the approval process.
EVIL OKAI (20 days ago)
So we can t do this n east europe? I wanna set up a squarespace shop page and link it to instagram,it can be done?
Elisabeth Aannegaard (20 days ago)
I also use woocommerce, pleace name the plugin so I can download it. :-)
Quitrekkin Jenkins (21 days ago)
SO I'm stuck, and unfortunately in the beginning of your tutorial.. lol bummer. So I went to my page etc I had no "Shop" button on the left side, and had already added a button linked to my website so I edited it and changed it to the FB page, and the "shop" button still hasn't appeared on the side lol tried completely deleting the button and re-adding it like so, and closing tab and reopening it and still no luck D: Any suggestions?
Rashad Lyons (21 days ago)
Thank you for this!
lilacbo (22 days ago)
What is the Woo Commerce plugin that you used to migrate products? Thanks.
Natasha Zahn-Pristas (23 days ago)
hi there, it never gave me the option to check out from another website--it went directly to wanting sales to go through FB. How do I find this option?
Franzlfetter (23 days ago)
Alex, does Facebook still allow integration with woocommerce, that option wasn’t available as I went thru?
Robert Kimball (25 days ago)
Am I the only one that thinks that this is an extremely time consuming process to go through just to set up one item...then you have to do this a bunch more times for each product. Wow, I'm exhausted just watching the video. It seems like fb and IG could have thought of some other way.
Robert Kimball (25 days ago)
I guess facebook picks and chooses who it want's to force to use facebook checkout or your own sites checkout. I can't use this method of selling because facebook want's to force me to use facebook checkout. I guess it's a random thing. If your lucky, you can use your own site's checkout. I'm very disappointed I used my whole day to try to work this out just to have it blow up in my face.
Kallie Marie (25 days ago)
Hi, question.. I was not eligable to tag my products via instagram. I sell makeup accessories...so there should be no reason why I wouldnt be able to qualify.. do you have any advise on how I can reapply or what I should do please?
Anna Ferguson (27 days ago)
This is very helpful thanks Alex. For future tutorials I would highly recommend you sit on a stool as seeing the back of your office chair swinging while you speak is very distracting. Keep up the great work. Subbed.
Jamequa Stephens (27 days ago)
I never got a notification for shop approval and "shop" is not showing up in my Business tab,but when I go to tag a person on a picture ,I have the option to tag a product.I see my catalog but every time I tap on it,its an error.Please help.
Thomas Brown (27 days ago)
This is not working for me pls help when I try and connect my facebook account in Instagram it only connects my personal facebook account which is connected with my buisiness facebook but it's saying I have no products to sell I have been approved by Instagram though because I have the shopping tab.
Ralph Landero (28 days ago)
Hello Alex! Really helpful video. I'm from the Philippines and trying to tag a product, showing as a feature when the photos are posted, to my client's FB shop page. However, when I tried to go back to IG posts with my client's product and tried to tag a product to FB shop page, it says "Unkown Error Occurred". What I just notice was that Tag Products feature is available when you post a new photo, which I do not see on my end. I only see Tag People for posting new photos. Tag Products feature is only available when the post go live and I go and edit the photo. Do you think that Tag Products feature is not yet available in our country? Appreciate your response. Thanks!
King Joe (29 days ago)
Hi Alex, thank you for the video. It's been 2 or more months now, that I have created a catalogue and all 26 products are showing, Instagram has also added the "SHOPPING" tab to my I.G. Biz account, BUT when I click on it, for some reason it cannot see my products and it keeps saying that I must FIRST ADD products to my FaceBook account, but I've done that months ago, that SHOPPING added tab to my I.G. however, has been granted about 3 weeks ago only. Do I still need to wait another few weeks or months or is there something wrong? I hope I've explained it thoroughly to you.
English Suggesion (29 days ago)
there are no linked option in my instagram account
Arnoldas Kukulskis (30 days ago)
Very useful and easy to follow guide! you mentioned about importing the bulk of products to Facebook Shop, but so far I can't find anything about that, could you please share some sources about bulk import to FB shop? Thanks!
Mase anony (1 month ago)
*Follow me on instagram link:* https://www.instagram.com/boueno8/
Jeromy Schall (1 month ago)
excellent thank you super helpful...:)
Alexander Lins (1 month ago)
Hi - great video! I am not totally sure regarding the overall process. Please correct me if I am wrong. 1. Setup Woocommerce shop with products 2. Create Facebook shop 3. Connect Facebook and Woocommerce 4. Setup Instagram business. 5. Connect Instagram with Facebook. Now, if I am taking a picture of an item which I would like to sell, I need to first upload it to Woocommerce (creating a product page) and then go to Instagram and connect that particular product image and make it available for shopping?
Guillaume Boutin (1 month ago)
Hi, thanks a lot for your video! Still waiting for the approval.. Every things is set up.. I got the business account manager, a business account on Instagram linked with my FB page, I can tag product on Facebook on my post and the most funny thing is that when I go to my catalog they suggest me to set up Insta shooping.. Since august .. with a lot of try (unlinked Insta and FB).
Ce Ce (1 month ago)
Thanks for this. I will follow your advice. And subscribe. Haha.
TurbanDiva (1 month ago)
Thanks so much!!
Doron Liberman Gabay (1 month ago)
Thank you for the video. I follow your instructions, but whenever I click the product catalog and confirm I get :an unknown error occurred" and it doesn't save the catalog. How can this be solved? Thanks
Lauren West (1 month ago)
Does anyone know if it's possible to track purchases that were actually made using this method of lead gen?
Made To Be Apparel (1 month ago)
When I'm adding a product it doesn't give me to checkout to another website. I'm trying to have a shoppable instagram but having issues. PLEASE HELPPPPP
Oozbyte Optimizer (1 month ago)
Wow, cuteee cat ❤
Kang Rossi (1 month ago)
why i didn't see a "Shopping" tab in my account?
Made To Be Apparel (1 month ago)
Hi Alex, I created my shop but I forgot to “selected my checkout method” to my website instead it’s directed to Facebook. How do I go back and edit this? I’ve searched high and low in my settings and can’t seem to find it.
MadCharlotte de France (1 month ago)
My Facebook business page is linked to Instagram business page and I don't have this "Shopping" option in the Settings menu. I don't know how to request this from Instagram as the accounts were linked a while back now. How can I make a request? (as there is no contact just Q&As).
MadCharlotte de France (1 month ago)
I forgot to mention..... SHOP exists and is active on my Facebook business page. And yet still not "shopping" option in Instagram settings. The SHOP was set up months ago (if not a year ago).
Angela Norman (1 month ago)
Still waiting for my approval. 😕 Seems to be an issue with waiting for approval. Bummer.
Keikei25 (1 month ago)
I've had my Facebook store linked to my Instagram since March. I have the shop section with several products in there. Everything seems to be in order, but I still don't see the shopping section on my Instagram. The only thing is that I don't have a website that facebook redirects customers to. The way customers buy my products is by sending me a message through the facebook store page about any particular item. Either way, it's still a facebook store linked to an instagram business account. So my question is, do you know if I have to have a website apart from facebook or have one of those Woocommerce, or Shopify or any of those accounts to be able to tag products on instagram? And I apologize for the long message. Also, great video! :)
like sies (1 month ago)
normanagirl (1 month ago)
EXACTLY what I have been looking for! Thank you! So easy :)
Alex Tooby (1 month ago)
Glad I could help!
corlioni93 (1 month ago)
Hi, my store wasn’t approved, I fiches the product that I had, what can I do so they can check it again?
Alex Tooby (1 month ago)
I would disconnect your fb and instagram, then reconnect
Roseli Pestana (1 month ago)
can I bring people to my website instead of facebook?
Alex Tooby (1 month ago)
yes you should have the option to select "checkout on website"
Sarah Bohl (1 month ago)
When I set up my shop and click on the product in IG, it takes me to the FB shop page instead of the website. Do you know how to make it go directly to the website instead of the FB shop? Thanks!
Alex Tooby (1 month ago)
You should be able to go to the product, click edit and at the bottom there will be a "checkout url" field. You can add your website there
Michelle Laviolette (1 month ago)
This is great. How do you request permission from Instagram to sell? I already have products on my fb page and my accounts are linked.
Alex Tooby (1 month ago)
As long as your products meet the requirements set by fb (must be physical) it should happen automatically. Your fb products need to be in a "Shop" as outlined in the video. Check your IG settings for a "Shopping" tab to see if you have it already
Everything 4 Drones (1 month ago)
Thank you :)
Alex Tooby (1 month ago)
Bonface Kimunyi (1 month ago)
U R Dope #Thanks
Alex Tooby (1 month ago)
Right back at you! 👊🏻
unique Commodities (1 month ago)
I just died and went to Heaven! THANK YOU FOR THIS!
Alex Tooby (1 month ago)
haha, best comment ever! No problem!! ❤️
C Willma (1 month ago)
Followed all these steps but never saw the "select checkout" button. It's directing to check out on Facebook. Anyone get the answer yet as to how to fix this?
Daun'ne Monique (1 month ago)
did you figure this out yet?
Can you also do this with video’s?
Alex Tooby that would be awesome! I sell designing services, is there still a way how I can make shoppable posts?
Alex Tooby (1 month ago)
Not currently, but they did just announce that you will be able to tag products in your stories
THYME FOR LIVING (1 month ago)
Hi Alex, After weeks of agonising research to find out how to tag products from my FB to IG account, and watching so many You Tube videos, yours and only yours was informative and solved the issue I had of where to find the products to tag. Thank you so very much, your my new best friend :) Great work.
Alex Tooby (1 month ago)
Oh wow! So happy I could help! Thanks so much for the kind words ❤️
Aiman Omar (1 month ago)
i live in Malaysia, there is no products button under Business setting in instagram ? How do i do it ?
kas pt (1 month ago)
I followed this but i still dont get the SHOP tab on instagram??
TepperWear (1 month ago)
I've been waiting weeks. I'm so disgusted. On Facebook it says all is good, but still no shop link on IG. And no recourse. No support, etc.
Louise Gellatly (1 month ago)
Todd Williams  Me too! No templates and tabs in instagram...only Facebook! And the Shop options is on in Facebook but no option in instagram that I can find!
Todd Williams (1 month ago)
TepperWear  same...and i don't see templates and tabs anywhere
TepperWear (1 month ago)
Alex Tooby where is that option?
Alex Tooby (1 month ago)
Have you checked from the back end? Go to settings > templates and tabs
Louise Gellatly (1 month ago)
How do you know whether you are in the waiting period or not? I have set up the shop in Facebook (have had this for a few months) and have my Instagram business page (which I have only recently changed from personal) and I have linked the 2 but don't have the Shopping tab showing in Instagram??
Todd Williams (1 month ago)
Alex Tooby  is that templates and tabs in facebook or instagram? i only found it on facebook
Louise Gellatly (1 month ago)
Alex Tooby I don’t have templates and tabs under settings in Instagram from what I can see??
Alex Tooby (1 month ago)
You definitely need to make sure the shop tab has appeared before your request will go to approval. If you don't see it on the side bar, check in settings > templates and tabs
BARD'OCK (2 months ago)
Should your Facebook page be a normal page or a business page ?.thnx for a possible reply.
Alex Tooby (2 months ago)
Hmmm.. I didn't check that, I think all of my pages are business. If you find it's not working then that could be why!
Shufflization (2 months ago)
I solved it! If you still can't find the shopping tab, check out my guide: https://www.shafquatarefeen.com/instagram-tag-products-shopify/
Alex Tooby (2 months ago)
Awesome to hear! I just shared your link with a few other people who were having the same issue
Eugene Cronje (2 months ago)
Baie nuttige inligting! Ek begin nou eers my e-commerce avontuur...en dis 'n kopseer maar ons hou aan!
Candice Milliner (2 months ago)
How do I request photo tagging? I dont have the "shop" option on my ig.
Carlos Martins (5 days ago)
Hi Candice, I'm facing the same problem. I don't have any shop option on my instagram page settings. Are you able now to see that option?
Candice Milliner (2 months ago)
Alex Tooby would that be under the business section correct? If so yes I was in my page settings.
Alex Tooby (2 months ago)
Did you look for it in your page settings?
T W (2 months ago)
can you tell me what plug-in you used?
Alex Tooby (2 months ago)
The plugin I used was just "Facebook for Woocommerce" by Facebook
Tara L (2 months ago)
Great tutorial!!! Thank you!!
Alex Tooby (2 months ago)
Thanks Tara!
John Wu (2 months ago)
thank u so much of ur sharing but I am in the China
Alex Tooby (2 months ago)
Ah, hopefully it becomes available there soon!
Kristin Alcala (2 months ago)
Hi Alex, I don't get the option to input my URLs or checkout through personal website - it only gives the option to set it up to get paid through Facebook. How do I change this?? Please help!
Robert Kimball (25 days ago)
+Alex Tooby I didn't get that option either. Facebook is forcing me to get paid through Facebook. I want checkout to go through my site not facebook. I think facebook is trying to own the world.
Alex Tooby (2 months ago)
Hi Kristin, sorry for the delayed response.. were you able to figure out the answer?
ThaFeesh (2 months ago)
Under Facebook shop tab I dont have that white bar at the top that says settings
Leopold af Rosenborg (2 months ago)
Just waiting.. -.-
NickFlix (2 months ago)
thank you for sharing <3
Alex Tooby (2 months ago)
Thanks for watching!
James Nelson (2 months ago)
Why don’t I have all those different options in my settings on my account?
Ilce Romero (2 months ago)
There was an issue processing your request. Please try again. i got this error msg. i cant switch it to fb
Roger Marquez (2 months ago)
Does this work if your using a print on demand service like teespring or another playform? Meaning i dont have a website (yet) so i would be redirecting people to my item product page on teespring.
Alex Tooby (2 months ago)
It should! I sell product through a Printful (similar to teespring) and it works, but I have the products hosted on my website through woocommerce. Shouldn't matter though!
Ashvil Lora (2 months ago)
Life saver
Alex Tooby (2 months ago)
Glad I could help!
jaden ham (2 months ago)
Gooie dag Jy kan lekker afrikaans praat Wow the first time see an american person speak afrikaans
Alex Tooby (2 months ago)
Haha! :)
ElegantFaces (2 months ago)
Thanks for this info in the video. Quick question how does this work if you are an affiliate marketer ...the businesses wants you to direct the customer to the business site for checkout and tracking feature. Is there a workaround for us that don’t actually sell a physical product.
Alex Tooby (2 months ago)
You should be able to set the checkout page but I'm not entirely sure FB terms when it comes to affiliates. They might not like every product going to a diff website, but it's worth a try!
OY SHOPPING (2 months ago)
Im indonesia😩😭
OY SHOPPING (1 month ago)
+dewi ariani kalau bisa kasih tau yak :^)
dewi ariani (1 month ago)
Sameeee and unlucky tht button not available in our country 😷😢...pantesan ajh aq ubek2 setting dll g nemu aq kira pke apps😑
Nikole with a 'k' (3 months ago)
Is there a way to do this with Etsy items?
Alex Tooby (2 months ago)
Yes you should be able to get a plugin to transfer all products to fb!
Rayhaneh Jenabi Naeini (3 months ago)
Hi Alex, Thanks for good video. I made shop page on Facebook but after a week I receive mail from fb that they close my shop page , I just sell cushion cover ,Can you please give me guidance.
Rhe Wei (3 months ago)
My tagged product on IG is not connecting me to my website and or my facebook page /shop. I have done everything as requested by Facebook & Instagram in order to use this feature for my business. Every time I click on the post it takes me to the view website, then it just takes me to a blank Facebook page that says "Sorry, Something went wrong." We are working on the issue... Please help asap !!
Hey Wonita (3 months ago)
I'm in the U.S. but on my "Add product" feature on Facebook, it doesn't show shop URL or show where I can add my url when adding my product. Help
Claudia Chestelson (3 months ago)
Hi Alex... I'm confused I went to your FaceBook page Men and Coffee and clicked on "This page is the Facebook part of the Instagram page " LINK ... and it came up "this page is not available" ??? It did not take me to your Instagram page at all...why??
Stefan Smiljkovic (3 months ago)
On what specific account the country restriction is pointing at? Instagram, Facebook or Business Manager? How long you should wait for to get approved ? Good video btw, subscribed.
Imari Lauren (3 months ago)
The option to checkout on website didnt come up for me
Ojebiyi Oluwadunsin (2 months ago)
Imari Lauren what market place are you using.. Woocommerce or Shopify or big commerce?
Greg Minaya (3 months ago)
Hi! Great video. I've got a big question. I watch a lot of videos about this topic. But I read in the help of instagram, that you have to link your collection with instagram using Business Facebook, but no one mention that in the videos. Please, Can you give me more information about that? Thanks a lot!
Alex Tooby (2 months ago)
I wasn't aware of that but it could be true! I would try it if the other option isn't working for you
Regina Dunn (3 months ago)
HUGE help!! Thank you so much!
Alex Tooby (3 months ago)
You're welcome!
noa sasson (3 months ago)
Hey Alex, what would you recommend for people outside of those countries to enable the shoppable products ?
Alex Tooby (3 months ago)
I would keep checking back as they may release the feature to your country without notice. If you still don't have it the best you can do is use swipe up links in your stories (if you have 10k followers or more), or just link to products in your bio and use call to actions in your posts to encourage people to click!
Victoria Gonzalez (3 months ago)
I am so thrilled that I found this! You are awesome. I am up and running with product tags on my page! ⭐️⭐️⭐️
Robert Kimball (25 days ago)
+Alex Tooby So were you forced to use facebook checkout, because I am forced to use it so it won't work for me.
Alex Tooby (3 months ago)
Lonnie Givens (3 months ago)
Hi Alex, I created my shop but I forgot to “selected my checkout method” to my website instead it’s directed to Facebook. How do I go back and edit this? I’ve searched high and low in my settings and can’t seem to find it.
Daun'ne Monique (1 month ago)
did you ever figure this out?
Yvnan (3 months ago)
FSpecPerformance (3 months ago)
Dear alex do you need a facebook shop? For this feature or can i us my website? For this feature?
Alex Tooby (3 months ago)
It has to go through Facebook
Melissa Forde (3 months ago)
Thank you so much for sharing
Alex Tooby (3 months ago)
Thanks for watching!
Bob Brown (4 months ago)
Hey Alex just came across your channel love all the great tips on Instagram! I have started seeing some post that had the shop-able link but didn't know how to do it ! Thanks keep them coming! Just subscribed and looking forward to seeing more of your videos!v😀👊🔥
LA Customs (4 months ago)
Thank you. Very helpful
LA Customs (3 months ago)
So I ended up creating a totally new Facebook page and Instagram account specific for the products I was selling. This worked and was verified very quickly so I could tag my products into pics. It wouldn’t work with my other Instagram account and Facebook page.
Peter Mawson (4 months ago)
Ha! Excellent. Thanks Alex, I've looked at adding a 'Shop' to my FB page before and couldn't - got it tonight! Will get my products on there and watch your video again to link IG.
Alex Tooby (4 months ago)
Dani Meisenbach (4 months ago)
The checkout through URL does not pop up? would you know hwy that is? or how I can add it now?
Alex Tooby (4 months ago)
Interesting.. where are you located? It could be a country related thing but I'm not entirely sure
Julie Luna (4 months ago)
I was trying to add the shop button on to the left hand side and followed instructions, for some reason it’s saying “there was an issuer processing your request. Please try again” tried several times. Any clue why this could be happening?
Mase anony (1 month ago)
*Follow me on instagram link:* https://www.instagram.com/boueno8/
Felipe Bass (1 month ago)
Thank you .
Isa Tales (1 month ago)
Figured it out! Go to "Settings" from your page, click "Templates and Tabs", Go to the bottom to add a tab & click "Shop"
Isa Tales (1 month ago)
Was this resolved? Having the same issue!
Nicole Christoffersen (1 month ago)
How did you add a product? I have the same problem, and have no clue how to fix it!
skyler and friends (4 months ago)
My posts on Facebook are shopable but still no option on Instagram. I'm trying to sell my children's books. I'll be adding shirts, and few other things onto my website as well coming up

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