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Link Tracking with Google Analytics

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How do you track Link Clicks with Google Analytics? There are two techniques that we are going to discover today in this video: Outbound Link Tracking with UTM Parameters Inbound LInk Tracking with Google Analytics Event Tracking Depending on what kind of Link you want to track theses are the methods that will let you accomplish Link Tracking. #Tracking #GoogleAnalytics #UTM 🔗 Links mentioned in the video: UTM Tool: https://measureschool.com/utmtool Manual Event Tracking: https://developers.google.com/analytics/devguides/collection/analyticsjs/events 🎓 Learn more from Measureschool: http://measureschool.com/products GTM Copy Paste https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa 🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/ 📚 Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books 📷 Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear 👍 FOLLOW US Facebook: http://www.facebook.com/measureschool Twitter: http://www.twitter.com/measureschool
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Text Comments (72)
Joshua Küssner (14 days ago)
Hey Julian! Thank you so much for all your videos! But one thing I didn't really understand yet, also you don't show it in this video .. How can I actually track and retarget people who have just seen one specific FB ad? I guess I can't just create a custom conversion in Facebook with my shop´s url because then I would target everyone, or is there another way? How would retargeting work with FB ads in Analytics? Many thanks!
Measureschool (10 days ago)
facebok ads run on facebook. No way to track this by ourselves.
Fredrick SujinDoss (1 month ago)
Very helpful to track the link clicks on my client's website. Can easily understand the procedure. Explained so professionally.
Aquinas HighSchool (1 month ago)
How do you share an affiliate link with an influencer so they can track how many sales were generated from viewers clicking on a website they put in their bio?
MidnightMoon-Chad (1 month ago)
Thank you Julian! This is EXACTLY what I need to implement link tracking for the header and footer navigation for a blog.
Fede (1 month ago)
man you are awesome!
Islam Mohamed (3 months ago)
Is it possible to track a pdf download link hosted on my website but the link is posted on an email? E.g. https://example.com/ebook.pdf i tried your method and it only work on normal pages not a download link, do you suggest any other direct way (That don't require tracking a page that redirects to the pdf download and tracking that page)
martin king (3 months ago)
Thank you so much ...this was very useful!!
Rombout Versluijs (3 months ago)
DO we really need to use variables for event tracking, i noticed there is flow in GA isnt that enough? Why i dont get is why would you need to track event click for links, those links are already tracked if right
Measureschool (3 months ago)
true, but it depends on the interaction you want to base your reporting on. If you want to know if a user clicked you need to track it (with Events). The Flow events are based on Pageviews... somebody going from one page to the next, not if they clicked a certain link or button
Rombout Versluijs (3 months ago)
PS why do you have a dropdown for the medium and not for the source and such. I noticed there is also print medium, how can a flyer be a medium? shouldnt that be email or newsletter than?
Rombout Versluijs (3 months ago)
okay thanks for the file, i was just wondering why that was.
Measureschool (3 months ago)
nope, I don't have it because I can't possibly know all the sources users would like to use. But go ahead, make a copy and add your own dropdowns
Rombout Versluijs (3 months ago)
One thing one your website you specificially talk about the data driven wat. But if hardly any data is coming in what is there to measure? Getting data can be very expensive putting out all kinds of ads on all kinds of mediums. THan its sounds more like a gamble to me because you never know what will happen. I thinks its still kind of luck and guess work and one can be lucky enough if he/she throws in tons of money for advertisment.
Measureschool (3 months ago)
I don't agree... sure you need to spend money, but in return you get data. Data about how many clicks a particular source drove and if you are tracking correctly, how many of those converted. Then you can calculate exactly if this source is profitable and continue or not. You can optimize very effectively, which was not possible in the old advertising world with TV ads and flyers. Sure you need money, but far less than before
Rombout Versluijs (3 months ago)
DO you always need to add all UTM variables, i mean why not compact source and medium, they can be the same right?
Measureschool (3 months ago)
sure, but then you wouldn't be able to segment for source and medium. You would just have one available. If that's enough then ok...
Rombout Versluijs (3 months ago)
I recently changed my links, they were ending with / and removed that. Is there an easy way with filters to merge the data in analytics? I dont have many links at the moment because the site is still in sort of a building phase.
Rombout Versluijs (3 months ago)
Is there a permananent solution than? What a bummer, that feels like really awkward that you can alter data from the past. If you can do it in the coming data, why not over the past data then, makes totally no sense to me. PS read something about exporting data and doing manual merge. I guess we cant import that data baclk into GA than or can we?
Measureschool (3 months ago)
no... they are not retroactive, only work on data going forward. Data that is in GA already can't be altered. Workaround would be Custom Segements, but that change wouldn't be permanent
Rombout Versluijs (3 months ago)
I found something about filters, but i would like to know if these also are active on old data. That should be possible right?
Amber Keller (4 months ago)
terrific video! thank you thank you!
ABHIRUP DEB (5 months ago)
If I use UTM for tracking - may I need to enable Manual tagging or Default Auto tagging will do
Measureschool (5 months ago)
that's an AdWords setting. I'd suggest you don't use UTM tags on your AdWords ads and use the Auto Tagging instead
Sophic (5 months ago)
Thank you so much!
Jeanea perry (5 months ago)
🙌🏼 Thanks!
Tait Brown (5 months ago)
Hey Julian, how do you feel about using ITMs for internal campaigns? Specifically the article from smashingmagazine.
4Z50 (6 months ago)
Another great video! I have a question - How do I track the conversions from an inbound link from another website to my webshop?
Walter VanRooyen (4 months ago)
Use UTM tracking and look at Source/Medium in the Ecommerce section of GA.
Sagi Waldman (6 months ago)
hi and thanks for the video :) for some reason i dont see any activity in my links....i work with an influencer and i cant track the activity
Mathieu Gasquet (6 months ago)
You mentioned that it takes a half an hour for the Event data to appear in the Behaviour section. Is it uncommon for it to take longer?
Martin Hamilton (7 months ago)
What about clickbank affiliate links cloaked with pretty link pro? Would I just put the actual clickbank hoplink in?
Measureschool (7 months ago)
whatever you see in the variables, that's what GTM picks up and that's what you have to use
Bryan Loo (7 months ago)
Hi can you make a video on how to track users coming to Intercom using UTM parameters? Thanks
Measureschool (7 months ago)
not sure what coming to Intercom means?
Joshua Alonzo (7 months ago)
Hi, would you know how to delete a specific source/medium from my ongoing list in google analytics for link tracking, since I have no use for those particular traffic sources anymore. Thanks
Measureschool (7 months ago)
you can't "delete" data from GA, just stop tracking it and it won't show up in your reports in future
M U (8 months ago)
I use a UTM link to direct a desktop page that automatically redirects to the mobile page on mobile devices. If I do that, does Google Analytics track the source and medium anyway, is that the right tracking?
Measureschool (8 months ago)
depends on the redirect. If the redirect ports the Parameters you should be fine. If not, they might get lost
Mitesh Shah (8 months ago)
Amazing video! Loved it. Explains everything so intuitively. Was fed up of other spammy videos which were so confusing. Thanks!
Robert Bajor (8 months ago)
Dear Julian, you are a king among men!
Wallace Wambugu (8 months ago)
Hi Julian, I have the tracking code of a website, how do I view reports for the same on Analytics?
Measureschool (8 months ago)
not sure I understand.
Giovanni Cunsolo (9 months ago)
Great explanation.... I'm trying to do the same with CLICK URL but without success. Mayble would you be so kind to explain me how to do it?
Measureschool (9 months ago)
it's really the same process, but you use the Click URL variable. Make sure it is filled correctly first by building a generic click trigger
Rob Earp (9 months ago)
The command click trick is not working for me. The new tag and page load is happening but the gtm.click step isn't appearing. I'm on Chrome. I wonder if that's changed somehow.
Daryl Ronnie (9 months ago)
You are a genius. Thanks for the help!
Lindsay Engle (10 months ago)
Hey Julian! Thank you very much for all your videos! How would I use this to track traffic from guest blogs or contributor accounts? What would the campaign medium be? I cannot figure out how to track traffic from link building.
유성민 (10 months ago)
Hi Julian, i wanna identify source/medium of the specific referral session which modified new session after passing through the Payment module
유성민 (10 months ago)
I wanna show the picture to you
유성민 (10 months ago)
i'm sorry sir, how can i do that ?
Measureschool (10 months ago)
you would need to have a way to identify both sessions as one
Ben Alberson (11 months ago)
So if you're using the convention "Click - text - clothing," is there an equivalent for images. In context: I'm trying to set up event tracking for campaign banners within my site that are in a slider. A unique characteristic of the assets in the slider is the div id "carousel" so could I do something like "click - image - carousel"?
Measureschool (11 months ago)
yes, you can freely choose the variables you want to have in there.
Craig Sibbald (11 months ago)
Hi Julian, I have tagged some external links (adwords, Facebook etc) using utm parameters. I went ahead and created a custom report in analytics using dimensions: Source = utm_source Medium = utm_medium Campaign = utm_campaign Ad content = utm_content ??? = utm_term In the example above which dimension would pull in utm_term data? Can’t seem to locate it. Searched “term” , “campaign term”. I suspect it may be keyword but not clear on this. Any pointers? Cheers!
Measureschool (11 months ago)
good question. It's the Keyword dimension https://developers.google.com/analytics/devguides/reporting/core/dimsmets#view=detail&group=traffic_sources&jump=ga_keyword
Hi Julian - This in great info - I have watched it several times to set up an event. Everything seems to work fine in tag manager, but the info is not showing up in GA. Any ideas why?
Aimee Graham (10 months ago)
I feel the same - They need to explain in detail each step as if they were actually setting one up in a 1,2,3 way. Why is this hard to do in a video?
Punchbuggy Blue (11 months ago)
I did the Google Tag Manager Course from Google, they sure don't attempt to make the process straight forward. I ended up trying to find a youtube video to explain again what I "learned." Even logical people like measureschool confuse me. It's not a very straight forward system...to my mind, at least.
Do you offer consulting to pinpoint this?
Measureschool (1 year ago)
no, there could be many reasons.
TPG The Project Group (1 year ago)
HI Julian, thanks for this very helpful video. Question: is this internal link tracking method you showed also recommended for links on the site leading to PDF downloads? Or is there another more feasible solution for that requirement? I look forward to hearing from you. Thanks Achim
Measureschool (1 year ago)
yes, you could use the event tracking for pdfs as well. Another possibility (especially if the clicks don't happen on your website) would be to use redirect tracking https://www.youtube.com/watch?v=DZm1Wz3zgzU
Thank Julian and Measureschool! you make life easy :)
Dmitry Belyaev (1 year ago)
Hi! Like your content, keep up the work! :)
Omèr Rosenbaum (1 year ago)
Hi Julian, Is tracking links to external websites is the same as tracking the links pointing to pages inside the website? If not, do you have a video for that?
Omèr Rosenbaum (1 year ago)
Thank you Julian! Your tutorials are much appreciated.
Measureschool (1 year ago)
yea, it's the same technique. Here is another video on how to track outbound links https://www.youtube.com/watch?v=PXONXfZQfFo
Great information - thanks Julian!
Geek Passenger (1 year ago)
Have you ever thought about doing a video about DoubleClick For Publishers? I know this is an admin tool for ads, but it has something pretty similar to GTM with its gtag.js. It's called Google Publisher Tag, and for what I've read, it can allow you to call certain resolutions ads based on device and even reload ads without having to refresh the entire page. It would be awesome to see your approach and thoughts on this. Thank you for your amazing content!
Omèr Rosenbaum (1 year ago)
I would also be interested in such video.
Hi Julian, How is the best form the do an taxonomy for cross data?

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