How do you track Link Clicks with Google Analytics? There are two techniques that we are going to discover today in this video:
Outbound Link Tracking with UTM Parameters
Inbound LInk Tracking with Google Analytics Event Tracking
Depending on what kind of Link you want to track theses are the methods that will let you accomplish Link Tracking.
🔗 Links mentioned in the video:
UTM Tool: https://measureschool.com/utmtool
Manual Event Tracking: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
🎓 Learn more from Measureschool: http://measureschool.com/products
GTM Copy Paste https://chrome.google.com/webstore/detail/gtm-copy-paste/mhhidgiahbopjapanmbflpkcecpciffa
🚀Looking to kick-start your data journey? Hire us: https://measureschool.com/services/
📚 Recommended Measure Books: https://kit.com/Measureschool/recommended-measure-books
📷 Gear we used to produce this video: https://kit.com/Measureschool/measureschool-youtube-gear
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Hey Julian! Thank you so much for all your videos! But one thing I didn't really understand yet, also you don't show it in this video .. How can I actually track and retarget people who have just seen one specific FB ad? I guess I can't just create a custom conversion in Facebook with my shop´s url because then I would target everyone, or is there another way? How would retargeting work with FB ads in Analytics?
Is it possible to track a pdf download link hosted on my website but the link is posted on an email? E.g. https://example.com/ebook.pdf
i tried your method and it only work on normal pages not a download link, do you suggest any other direct way (That don't require tracking a page that redirects to the pdf download and tracking that page)
DO we really need to use variables for event tracking, i noticed there is flow in GA isnt that enough? Why i dont get is why would you need to track event click for links, those links are already tracked if right
true, but it depends on the interaction you want to base your reporting on. If you want to know if a user clicked you need to track it (with Events). The Flow events are based on Pageviews... somebody going from one page to the next, not if they clicked a certain link or button
One thing one your website you specificially talk about the data driven wat. But if hardly any data is coming in what is there to measure? Getting data can be very expensive putting out all kinds of ads on all kinds of mediums. THan its sounds more like a gamble to me because you never know what will happen. I thinks its still kind of luck and guess work and one can be lucky enough if he/she throws in tons of money for advertisment.
I don't agree... sure you need to spend money, but in return you get data. Data about how many clicks a particular source drove and if you are tracking correctly, how many of those converted. Then you can calculate exactly if this source is profitable and continue or not. You can optimize very effectively, which was not possible in the old advertising world with TV ads and flyers. Sure you need money, but far less than before
I recently changed my links, they were ending with / and removed that. Is there an easy way with filters to merge the data in analytics? I dont have many links at the moment because the site is still in sort of a building phase.
Is there a permananent solution than? What a bummer, that feels like really awkward that you can alter data from the past. If you can do it in the coming data, why not over the past data then, makes totally no sense to me.
PS read something about exporting data and doing manual merge. I guess we cant import that data baclk into GA than or can we?
I use a UTM link to direct a desktop page that automatically redirects to the mobile page on mobile devices. If I do that, does Google Analytics track the source and medium anyway, is that the right tracking?
Thank you very much for all your videos!
How would I use this to track traffic from guest blogs or contributor accounts? What would the campaign medium be? I cannot figure out how to track traffic from link building.
So if you're using the convention "Click - text - clothing," is there an equivalent for images. In context: I'm trying to set up event tracking for campaign banners within my site that are in a slider. A unique characteristic of the assets in the slider is the div id "carousel" so could I do something like "click - image - carousel"?
I have tagged some external links (adwords, Facebook etc) using utm parameters.
I went ahead and created a custom report in analytics using dimensions:
Source = utm_source
Medium = utm_medium
Campaign = utm_campaign
Ad content = utm_content
??? = utm_term
In the example above which dimension would pull in utm_term data? Can’t seem to locate it. Searched “term” , “campaign term”. I suspect it may be keyword but not clear on this.
I did the Google Tag Manager Course from Google, they sure don't attempt to make the process straight forward. I ended up trying to find a youtube video to explain again what I "learned." Even logical people like measureschool confuse me. It's not a very straight forward system...to my mind, at least.
HI Julian, thanks for this very helpful video. Question: is this internal link tracking method you showed also recommended for links on the site leading to PDF downloads? Or is there another more feasible solution for that requirement?
I look forward to hearing from you.
yes, you could use the event tracking for pdfs as well. Another possibility (especially if the clicks don't happen on your website) would be to use redirect tracking https://www.youtube.com/watch?v=DZm1Wz3zgzU
Have you ever thought about doing a video about DoubleClick For Publishers? I know this is an admin tool for ads, but it has something pretty similar to GTM with its gtag.js. It's called Google Publisher Tag, and for what I've read, it can allow you to call certain resolutions ads based on device and even reload ads without having to refresh the entire page. It would be awesome to see your approach and thoughts on this. Thank you for your amazing content!
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