http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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i just now saw this vid and im listening as he says how apple is the most innovative of all and then i knew this was a decade old lol.
steve jobs RIP
i just said this week that in order to be succesful in business you follow the trends closely or theorize the next trend to meet that. except steve jobs. he was one unique talented human being. he didnt follow trends. he was a trendsetter. id be interested to see his ideas and inventions that he didnt mass produce..
With all the innovation of Apple, it is unable to sell i-phones in India because these phones are costly!
Its market share in India is only 1 to 2%.
China's Xiaomi and many Indian local brands sellsmany times more smartphones in India.
If Apple is that innovative, let it come up with a people's i-phone!
i think there is a truth in what he is saying but there are so many people who just buy something because it gives them a certain status in society. That has nothing to do with the "why" of the company.They arent aware of it. And also we have the people who do compare products and decide with rational thinking. it all sounds so vague to me..
Hi, i am just a student and i don't know a lot about this. But I have little doubts about this. I think that people buy your product because of the benefit it offers them, and the needs and wants it satisfies. I buy a samsung phone because i need a phone (and its features) and i want an affordable one and therefore not an apple phone. I honestly dont care that apple challenges the status quo or anything because i think their products are not that special. I personally dont buy the "why". I buy the what and how. Ami missing the whole point?
What a phony. There are so many lies in this: "All companies know what they do". "The difference between Apple and other companies is that they focus on why they do something, and not focus on brand management" So what explains them losing to Microsoft in the beginning? "The difference is in biology, not psychology, as if they are not interconnected". I could go on and on.
Crickey...I had to stop this video at 2:22! The other day I did some brainstorming on my planned YT channel on PD and realised I wanted to take my listeners through the following stages: Why - How - What. And those are the exact words in this vid a couple of days later. I love knowing that the Law of Attraction is working for me!!:-)
This talk is applicable on all levels of life, not just sales, not just tradecraft but everything, all aspects of life on the daily. This sinek talk is overlooked and underrated. You should watch it again right now, I did.
This concept of why is a critical understanding leaders must make when introducing change to a small or large work force such as education and health care . Most employees are suspicious of change and do not support without a carefully crafted why and the value of change beyond making more money or tightening the budget.
Don't just deliver information without creating UNDERSTANDING .iF YOU HAVE NOT CREATED UNDERSTANDING YOU HAVE NOT COMMUNICATED EFFECTIVELY. Raising 6 teenagers and leading a school system along with a dental practice as my profession I have fallen short many times to create understanding ...it is a life long challenge! Jim Schroeder
This is how/why Trump won. Obama's election victories had more to do with the media's narrative of him than his own campaigning. The image they sold of Obama was the real genius marketing, not the Obama administration's policies or rhetoric or Obama himself. The media created his "why" for him. This is why Obama is still loved by millions even though he was, at best, a mediocre president, and more realistically, one of the worst post-WW2/Cold War presidents. Trump on the other hand appealed directly to the "why" and got right into that inner circle of the silent majority. He told them "I'm doing this for you so you can have your version of America back". It's how he managed to sway millions of Americans to vote for him despite the majority of mainstream media demonizing him every step of the way.
I think Apple is good at storytelling, and when you create a story you don't start with the answer (what part), you start with "why". People listen to stories and they feel more connected to the product especially the story is about "I believe what you believe".
What a great talk and presentation. Honestly I had nor previous knowledge pertaining this subject which seems to play a major role in our progress. I have been making notes throughout the video which I believe will help me cement the understanding of why as I become a changemaker in my society.
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Sechskies Eun Ji Won and rookie singers Lee Soo Hyun and Kim Eun Bi performed the third OST single titled "Love Song". The rookies, who are both training to debut in HYWY Entertainments girl group HYWY Girls, joined the veteran to sing about falling in love with an unlikely person. The rhythmic medium temp track is the perfect tune to make your spring days even brighter.
As a child, there was a portrait in our family home in Paris that I always loved. Today, it’s known as Maya with Doll – but to me it was just a portrait of my mother, albeit a remarkable one. “Your grandfather was a painter,” she would say, whenever the subject of the canvas, one of many that hung around the house, came up in discussion. It was only when I began school, and whispers about my heritage started to follow me, that I realised what an understatement that was. My grandfather was far more than a painter. He was the defining figure of 20th-century art – and, as I would learn later from years of academic study, a true genius. It was a revelation that would shape the course of my life in many ways. When Picasso died – in 1973, the year before I was born – he left behind 45,000 works, not to mention personal objects and correspondence.