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How great leaders inspire action | Simon Sinek

93964 ratings | 9334612 views
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Follow us on Twitter http://www.twitter.com/tednews Checkout our Facebook page for TED exclusives https://www.facebook.com/TED
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Text Comments (2598)
Kaustubh jumle (12 hours ago)
One of the best Ted talk
Cee Tee (2 days ago)
i just now saw this vid and im listening as he says how apple is the most innovative of all and then i knew this was a decade old lol. steve jobs RIP i just said this week that in order to be succesful in business you follow the trends closely or theorize the next trend to meet that. except steve jobs. he was one unique talented human being. he didnt follow trends. he was a trendsetter. id be interested to see his ideas and inventions that he didnt mass produce..
Jilli Em (2 days ago)
thanks for leading ted talk
Romy Miranda (2 days ago)
11:08
Chris alaniz (3 days ago)
Watching in December 2018 because if we forget about the fundamentals we let our foundation erode! Go out and get it y’all!!
Anuj Chawla (3 days ago)
Wow! what an extraordinary thought - simply amazed by the accuracy of the truth in this thought.
Kathleen William (5 days ago)
https://bit.ly/2qytFUG?-2-minddd-pppowerrr-bookkk
Gech Hong (6 days ago)
This Video is excellent, I like it!
Sridhar Kaushik (6 days ago)
This guy talked of Martin Luther KIng but he could have also mentioned Mahatma Gandhi who liberated an entire nation. MLK was heavily influenced by the Mahatma.
Sridhar Kaushik (6 days ago)
With all the innovation of Apple, it is unable to sell i-phones in India because these phones are costly! Its market share in India is only 1 to 2%. China's Xiaomi and many Indian local brands sellsmany times more smartphones in India. If Apple is that innovative, let it come up with a people's i-phone!
You're right and (7 days ago)
11:05 Epic slow clap fail 😂😂😂😂😂
acnemele (10 days ago)
https://bit.ly/2qytFUG?-minddd-powerrr-book
Anas Hanif (11 days ago)
Please add urdu subtitles..............
Kyna (11 days ago)
The person who bought the very first iphone? Casey Neistat, check it out.
Kiranmayee Madupu (12 days ago)
💚
Blaine Evans (14 days ago)
https://bit.ly/2RIWKbp?-mmmmanifesttt-destinyyy
Taina Kaitainen (14 days ago)
https://bit.ly/2RIWKbp?-maaanifesttt-destinyyy-examplesss
PREETHIKARANI K (14 days ago)
Great talk .
Henry Yeary (14 days ago)
great video
Neeraj Raut (17 days ago)
This video never gets old! Always inspires you.
Sargam Agarwal (18 days ago)
Best video on Ted ever seen....!!!👍👌
x Shay (19 days ago)
i think there is a truth in what he is saying but there are so many people who just buy something because it gives them a certain status in society. That has nothing to do with the "why" of the company.They arent aware of it. And also we have the people who do compare products and decide with rational thinking. it all sounds so vague to me..
romi pech ontiveros (20 days ago)
Alguien sabe si hay otro video subtitulado?
Tapash Chatterjee (20 days ago)
An EMPOWERING, INSPIRING And MOTIVATING VIDEO.....
Nikhil Bapna (21 days ago)
Go Brandeis
FrederikeDK (23 days ago)
Hi, i am just a student and i don't know a lot about this. But I have little doubts about this. I think that people buy your product because of the benefit it offers them, and the needs and wants it satisfies. I buy a samsung phone because i need a phone (and its features) and i want an affordable one and therefore not an apple phone. I honestly dont care that apple challenges the status quo or anything because i think their products are not that special. I personally dont buy the "why". I buy the what and how. Ami missing the whole point?
Gabriel Valencia (23 days ago)
Beautiful
رائع رائع رائع
Erik Reinsch (25 days ago)
We had so many Aha-moments. We filled a page and realized the different between real believe and "planning". Thank you Simon Sinek!
cressa carmel (25 days ago)
Simon Sinek,Thankyou
Max Zhu (26 days ago)
这也是李云龙为什么这么厉害
Saim Raza (27 days ago)
Best example is religion We care those people who are having same religion Because THEY BELIEVE WHAT OTHER BELIEVE
Carolyn Sicurella (28 days ago)
Follow the Collegiate Leadership Competition (@CLC_Leader) on Twitter, Instagram, Facebook and LinkedIn for more leadership content!
g4ngst4crizz4b (28 days ago)
better leader than deader? I l
Ta. Michael (1 month ago)
The video is 18 minutes, but for me it took 2 hours to watch it.
NDINGA KAYA VARESE (1 month ago)
Must watch TED Talk! 4ever!
freak777power (1 month ago)
No leader ever expired me to do anything...does that make me an actual leader or someone who cannot be brain washed?
Terry Shelton (1 month ago)
This guy is actually a modern-day philosopher.
Parfait Richard (1 month ago)
𝐓𝐡𝐞 𝐋𝐚𝐰 𝐨𝐟 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐘𝐨𝐮 𝐂𝐫𝐞𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐑𝐞𝐚𝐥𝐢𝐭𝐲! >> https://bit.ly/2qytFUG?7I3bTU_JnQ0s 5311
Stéphanie Chalifour (1 month ago)
𝐓𝐡𝐞 𝐋𝐚𝐰 𝐨𝐟 𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐨𝐧 𝐘𝐨𝐮 𝐂𝐫𝐞𝐚𝐭𝐞 𝐘𝐨𝐮𝐫 𝐑𝐞𝐚𝐥𝐢𝐭𝐲! >> https://bit.ly/2qytFUG?7I3bTU_JnQ0s 9359
Richmond Martinez (1 month ago)
Sad part is that Apple is no longer innovative.
Piyush Pandey (1 month ago)
Its truly amazing.
Maurício Gerhardt (1 month ago)
What a phony. There are so many lies in this: "All companies know what they do". "The difference between Apple and other companies is that they focus on why they do something, and not focus on brand management" So what explains them losing to Microsoft in the beginning? "The difference is in biology, not psychology, as if they are not interconnected". I could go on and on.
wong bryan (1 month ago)
2018?
Chiranjit Mukherjee (1 month ago)
Very inspiring lecturer with demonstration.
natskis (1 month ago)
It's more that people buy into the Apple marketing manipulation.
Joseph Drummond (1 month ago)
if the the purpose wasn't money, Apple would be a charity. everything i have seen in 42 years on earth leads me to conclude that this man is spouting pure bullshit to sell feels
vangelis T (1 month ago)
Sadly, I can't say all of these for Apple now..
Afraz Khan (1 month ago)
wow, my teacher recommended this video, cz our FYP group was having difficulties with our project but this man really helped a lot.
Kacie Short (1 month ago)
😀😎 Theee Ɩąῳ 𝙤𝙛 Attractionnn 𝙖𝙣𝙙 𝙃𝙤𝙬 𝙩𝙤 Masterrr 𝙞𝙩 😀😎 >> >>https://t.co/iwLrU6RZzP?yy33SAsWFgqwpvYrhAs 😀 2388
A. S. (1 month ago)
Great projekt!!!
Fuad Ashraf (1 month ago)
I will use the line in my new novel
Hui Ko (1 month ago)
😀😎 Theee Ɩąῳ 𝙤𝙛 Attractionnn 𝙖𝙣𝙙 𝙃𝙤𝙬 𝙩𝙤 Master 𝙞𝙩 😀😎 >> >>https://t.co/iwLrU6RZzP?33SAsWFgpvYhAs 😀 9501
Thomas M (1 month ago)
🐗🐃🐂 🇨🇭🇦🇳🇬🇪EE 🇾🇴🇺🇷 𝙏𝙝𝙤𝙪𝙜𝙝𝙩𝙨, 𝘾𝙝𝙖𝙣𝙜𝙚ee 𝙔𝙤𝙪𝙧 🇨🇮🇷🇨🇺🇲🇸🇹🇦🇳🇨🇪🇸❣ (𝙇𝙖𝙬 𝙊𝙛 Attraction) 𝙋𝙤𝙬𝙚𝙧𝙛𝙪𝙡ll  🍰 ⋆ 🍰  >> >>https://t.co/iwLrU6RZzP?LvFGkgEyzGsU 😊😁😊😁 5826
Lovish Gautam (1 month ago)
Who else came here because you watched it on TED app and now want to share it with your friends..?
يلي من سوريا و#شاوي يطج لايك ويصف قراءة المزيد
Lou (2 months ago)
Thank you absolutely great life lesson
Julia Kiiyala (2 months ago)
Fantastic!
when you know why you were sent to this earth then you will know how to handle your divine gifts then you will get busy, like Simon, radiating vital vibrations through super sonic information /
mer1tiki (2 months ago)
I put my emotions on the back burner and make product decisions on the how level, sad to learn that most people make their decisions emotionally.
Christina Juppe (2 months ago)
Crickey...I had to stop this video at 2:22! The other day I did some brainstorming on my planned YT channel on PD and realised I wanted to take my listeners through the following stages: Why - How - What. And those are the exact words in this vid a couple of days later. I love knowing that the Law of Attraction is working for me!!:-)
Jamie Clews (2 months ago)
Need help with your Golden Circle, these guys have developed a free step-by-step builder. Give it a go! https://www.myventure.io/
Sherry M. Freeman (2 months ago)
𝙄 𝔀𝓸𝓾𝓵𝓭 𝙡𝙞𝙠𝙚 𝙩𝙤 𝙨𝙝𝙖𝙧𝙚eee 𝙩𝙝𝙚 𝓶𝓮𝓽𝓱𝓸𝓭ddd 𝙩𝙝𝙖𝙩 𝙢𝙖𝙙𝙚 𝓶𝓲𝓻𝓪𝓬𝓵𝓮𝓼 𝙛𝙤𝙧 𝙢𝙚, 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙨𝙚𝙚 𝙢𝙤𝙧𝙚eee 𝙖𝙗𝙤𝙪𝙩ttt 𝙞𝙩 𝙞𝙣 𝓽𝓱𝓲𝓼 𝙫𝙞𝙙𝙚𝙤 >> >>https://t.co/iwLrU6RZzP?81tasmasccfiz54lokk 9145
Steve Kambiski (1 month ago)
The future's innovators are hidden in our society. We live in a very intelligent society Money does stop some dreams, but inspiration goes and goes. Great speech from that guy.
Arthur (2 months ago)
Our unfunded school band wants to try to become the best in the county. Therefore we have to hold a fund raiser. We just happen to be selling these delicious cookies. Wanna buy one? 4:07
Sivuyile Tshalana (2 months ago)
THIS IS AMAZING I CAN'T STOP WATCHING IT. ALSO CHECK THIS OUT, LETS ALL SHARE, COMMENT AND FOLLOW: https://theblogthattalkstoyoursoul.blogspot.com
victor kim (2 months ago)
This talk is applicable on all levels of life, not just sales, not just tradecraft but everything, all aspects of life on the daily. This sinek talk is overlooked and underrated. You should watch it again right now, I did.
victor kim (2 months ago)
7:00 this is where gut decisions come from
Sonam Kate (2 months ago)
Wright brother they did for fame and money. That's the why...
The Legend (2 months ago)
Why is this the quality of the video?
Sayali Kotkar (2 months ago)
This talk by Simon Sinek is bringing to surface ,the core of the truth, that can help millions to achieve true success while pursuing their dreams!
McYxee (2 months ago)
Has this guy actually ever faced a leadership challenge himself? ^^
Driggo (2 months ago)
Now I know why Hitler taken power in 1933.
Andrew Sharples (2 months ago)
Make meaning... and the money will follow.
bermand olme (2 months ago)
Laww 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁ionn 𝗳𝗼𝗿 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗜𝗡 𝗘𝗫𝗔𝗠𝗦 & 𝗖𝗔𝗥𝗘𝗘𝗥 - 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶onn forr 𝗦𝘁𝘂𝗱𝗲𝗻tss >> >>https://t.co/iwLrU6RZzP?yamaner44 4159
kinkyplunk (2 months ago)
Update - Apple is no longer innovative
Jim Schroeder (2 months ago)
This concept of why is a critical understanding leaders must make when introducing change to a small or large work force such as education and health care . Most employees are suspicious of change and do not support without a carefully crafted why and the value of change beyond making more money or tightening the budget. Don't just deliver information without creating UNDERSTANDING .iF YOU HAVE NOT CREATED UNDERSTANDING YOU HAVE NOT COMMUNICATED EFFECTIVELY. Raising 6 teenagers and leading a school system along with a dental practice as my profession I have fallen short many times to create understanding ...it is a life long challenge! Jim Schroeder
tina menrt (2 months ago)
𝗧𝗵𝗲ee 𝗦𝗲𝗰𝗿𝗲𝘁 𝗟𝗮𝗻𝗴𝘂𝗮gee 𝗢𝗳 𝗧𝗵𝗲 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 (𝗪𝗵𝗮𝘁 𝗧𝗵𝗲 𝗨𝗻𝗶𝘃𝗲𝗿see 𝗪𝗮𝗻𝘁𝘀 𝗬𝗼𝘂 𝗧𝗼 𝗞𝗻𝗼𝘄) >>https://t.co/iwLrU6RZzP?alamaer4 3107
AllannaXD (2 months ago)
Reasoning flawed. Would not buy from Apple. They're overly pretentious and aren't nearly as innovative as they like to pretend they are.
심건우 (2 months ago)
good
Kristofer Ho (3 months ago)
Awesome explanations and detailed descriptions about "How Great Leaders Inspire Action"
b1rdkeeper S (3 months ago)
This is how/why Trump won. Obama's election victories had more to do with the media's narrative of him than his own campaigning. The image they sold of Obama was the real genius marketing, not the Obama administration's policies or rhetoric or Obama himself. The media created his "why" for him. This is why Obama is still loved by millions even though he was, at best, a mediocre president, and more realistically, one of the worst post-WW2/Cold War presidents. Trump on the other hand appealed directly to the "why" and got right into that inner circle of the silent majority. He told them "I'm doing this for you so you can have your version of America back". It's how he managed to sway millions of Americans to vote for him despite the majority of mainstream media demonizing him every step of the way.
Arthur Vaughn (3 months ago)
𝗟𝗮𝘄ww 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗻𝗻 𝗳𝗼𝗿 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗜𝗡 𝗘𝗫𝗔𝗠𝗦 & 𝗖𝗔𝗥𝗘𝗘𝗥 - 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻nnn 𝗳𝗼𝗿 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀𝘀𝘀𝘀 >> >>https://t.co/iwLrU6RZzP?sdf43sdf 6655
B c (3 months ago)
I think Apple is good at storytelling, and when you create a story you don't start with the answer (what part), you start with "why". People listen to stories and they feel more connected to the product especially the story is about "I believe what you believe".
413 9 (3 months ago)
Come get me to That's All
chad krieger (3 months ago)
thought provoking, great video....
James Bridges (3 months ago)
Does anybody else think Simon looks like Brent Spiner? (Data from Star Trek: The Next Generation)?
TM Romance (3 months ago)
This guy is amazing.
Elizabeth D. McCray (3 months ago)
𝙏𝙝𝙚 𝙇𝙖𝙬 𝙤𝙛 𝘼𝙩𝙩𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙣𝙣𝙣 | 𝙔𝙤𝙪 𝘾𝙧𝙚𝙖𝙩𝙚 𝙔𝙤𝙪𝙧 𝙍𝙚𝙖𝙡𝙞𝙩𝙮𝙮𝙮𝙮! >>https://t.co/iwLrU6RZzP?sdf43dfg67 8565
Hilary Mutugi (3 months ago)
What a great talk and presentation. Honestly I had nor previous knowledge pertaining this subject which seems to play a major role in our progress. I have been making notes throughout the video which I believe will help me cement the understanding of why as I become a changemaker in my society.
From the thumbnail I was wondering what kind of motivational speech markiplier was going to give.
Sancsvision 1 (3 months ago)
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Julian Desh (3 months ago)
Damn that was good
Adersh R Alornekar (3 months ago)
Thank you :)
Alex _ (3 months ago)
My teacher showed me this today xD
Tafadzwa Nyahunguwo (3 months ago)
This is brilliant !!! Any ideas on how I can apply this with my volunteers at church ?
Clarity (3 months ago)
every time I hear one of this guys talks I feel like I learn more from his short talks then I do in 2-4 years of college.
Caesar Schanzenbach (3 months ago)
This guy is a tool
Actions speak louder than words
Chipurichetti Niharika (3 months ago)
Click here https://bit.ly/2vtwskR to Enquire about The best & most profitable business opportunity.

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