http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
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Great vision, so easy and important "from the inner motivations to the surface". It is a deception for me when he says "biology, not psychology",... with a so good approach to decision making as he does, he shows a confusion of how the Science of the mind and behaviour works, and this could limit his great conclusions and applications
People bought first because they were brainwashed to buy first, and apple was and still is crap and yet all the sheep are still buying “innovation” because they are brainwashed to have main stream items “apple”, pathetic piece of uncustomisable crap.
4:04 that's just marketing.
There is a name for that kind of marketing, where you sell an idea more than a product.
I forgot what it's called, but it's one of the most basic things about modern marketing and it's pretty well known and used by everyone, so I don't know what was the great discovery this guy made.
I have never bought apple for thier 'purpose'. I bought an ipod cause i was funneled into the itunes store when it was all proliferating, it was essier at the time. I bought an imac (flat screen thing) because it looked cool (screen and pc all in one item..that was great) not because i wanted to belong to the apple tribe or creative set.
Ive always had a HTC phone or recently a samsung phone. Reasons are:
1: precisely because i had not been influenced by thier marketing, i like the objectivity of just comparing specs.
So i couldnt tell you THIER 'why'. Once the first phone proved itself MY 'why' for buying again was that it was a stable effective fun durable state of the art device. Apple's marketing is so pervasive that if i considered thier product i felt like i was getting suckered into apples advertising so theyre 'why' was a turn off cause i felt it was just advertising hyperbole.
2: a high percentage of people with apple phones had smashed screens..so not great endorsement for living the dream there. Plus the first few iterations looked old and small before they seemed to copy HTC and then they looked like all the others anyway. Incidentally HTC have been on the decline since apple seemed to rip off theyre design look. Theyre marketing gobbles up all the air space just like it did when they outmarketed every other mp3 when they ejaculated iPods. Not unlike the movie avatar. It was a good movie but it was so UNbelievably heavily marketed for so long before release - a huge number of people found it inescapable and other movies got far less than normal attention (because theyre marketing efforts were so prolific)
And 3: im not a sheep..it gets reported that some fools que up for days sleeping on the streets to buy this stuff. That's just socially retardulous. I distance myself from the zombie like mass consumer demographic. If you dont want to get trampled by mindless drones go the otherway.
Um..but hey...anti apple (pro diversity) rant aside it was a great video though.
My suuubconsciousss minddd is beinggg penetrated with 1000's of subliminalll affirmations right now at this momenttt! > https://twitter.com/ArmandojbakerJ/status/1081976591356448768?-Laaawww-Of-Attractionnn-Religionnn
Eeeh I don't buy Samsung because of their purpose. I literally compare other alternatives and make my choice based on objective data. So, as much as I agree with the importance of purpose I'm not sure this analogy is strong.
I never buy anything made by Apple, because i don't trust them. And even before that, i didn't care if it was Apple, DELL or something else. In general, i don't care how you package it, i focus on what is packaged. And i am very careful around heavily praised and/or heavily advertised things.
So from my own example, this is wrong.
I believe you're right that asking why is an important thing to figure out what to do and how to do it. But if your "why" is to control every aspect of your life (your example of the tivo), I would advise you to go to a psychotherapist and not to start a business.
i just now saw this vid and im listening as he says how apple is the most innovative of all and then i knew this was a decade old lol.
steve jobs RIP
i just said this week that in order to be succesful in business you follow the trends closely or theorize the next trend to meet that. except steve jobs. he was one unique talented human being. he didnt follow trends. he was a trendsetter. id be interested to see his ideas and inventions that he didnt mass produce..
With all the innovation of Apple, it is unable to sell i-phones in India because these phones are costly!
Its market share in India is only 1 to 2%.
China's Xiaomi and many Indian local brands sellsmany times more smartphones in India.
If Apple is that innovative, let it come up with a people's i-phone!
i think there is a truth in what he is saying but there are so many people who just buy something because it gives them a certain status in society. That has nothing to do with the "why" of the company.They arent aware of it. And also we have the people who do compare products and decide with rational thinking. it all sounds so vague to me..
Hi, i am just a student and i don't know a lot about this. But I have little doubts about this. I think that people buy your product because of the benefit it offers them, and the needs and wants it satisfies. I buy a samsung phone because i need a phone (and its features) and i want an affordable one and therefore not an apple phone. I honestly dont care that apple challenges the status quo or anything because i think their products are not that special. I personally dont buy the "why". I buy the what and how. Ami missing the whole point?
What a phony. There are so many lies in this: "All companies know what they do". "The difference between Apple and other companies is that they focus on why they do something, and not focus on brand management" So what explains them losing to Microsoft in the beginning? "The difference is in biology, not psychology, as if they are not interconnected". I could go on and on.
Sechskies Eun Ji Won and rookie singers Lee Soo Hyun and Kim Eun Bi performed the third OST single titled "Love Song". The rookies, who are both training to debut in HYWY Entertainments girl group HYWY Girls, joined the veteran to sing about falling in love with an unlikely person. The rhythmic medium temp track is the perfect tune to make your spring days even brighter.
As a child, there was a portrait in our family home in Paris that I always loved. Today, it’s known as Maya with Doll – but to me it was just a portrait of my mother, albeit a remarkable one. “Your grandfather was a painter,” she would say, whenever the subject of the canvas, one of many that hung around the house, came up in discussion. It was only when I began school, and whispers about my heritage started to follow me, that I realised what an understatement that was. My grandfather was far more than a painter. He was the defining figure of 20th-century art – and, as I would learn later from years of academic study, a true genius. It was a revelation that would shape the course of my life in many ways. When Picasso died – in 1973, the year before I was born – he left behind 45,000 works, not to mention personal objects and correspondence.