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How great leaders inspire action | Simon Sinek

89585 ratings | 9010835 views
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Closed captions and translated subtitles in a variety of languages are now available on TED.com, at http://www.ted.com/translate. Follow us on Twitter http://www.twitter.com/tednews Checkout our Facebook page for TED exclusives https://www.facebook.com/TED
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Text Comments (2574)
يلي من سوريا و#شاوي يطج لايك ويصف قراءة المزيد
Lou (3 days ago)
Thank you absolutely great life lesson
Julia Kiiyala (10 days ago)
Elizabeth P. Salisbury (10 days ago)
🐁 ⋆ 𝐿𝒶𝓌 𝙤𝙛 𝒜𝓉𝓉𝓇𝒶𝒸𝓉𝒾💗𝓃nnn - 𝙁𝙞𝙣𝙙𝙞𝙣𝙜 𝙩𝙝𝙚 𝙍𝙞𝙜𝙝𝙩 𝘽𝙖𝙡𝙖𝙣𝙘𝙚𝑒𝑒 𝙄𝙣 𝙔𝙤𝙪𝙧 𝑀𝒾𝓃𝒹 (𝙋𝙨𝙮𝙘𝙝𝙤𝙡𝙤𝙜𝙮yy) 🎀 🐖 ⋆ 🐁 >>https://t.co/iwLrU6RZzP?7df1axcgarabey65sf
when you know why you were sent to this earth then you will know how to handle your divine gifts then you will get busy, like Simon, radiating vital vibrations through super sonic information /
mer1tiki (11 days ago)
I put my emotions on the back burner and make product decisions on the how level, sad to learn that most people make their decisions emotionally.
Michaela R. Turner (11 days ago)
🆃🅷🅴 𝙃𝙤𝙬𝙨 𝙖𝙧𝙚 𝙩𝙝𝙚 🅳🅾🅼🅰🅸🅽 𝙤𝙛 𝙩𝙝𝙚 universe. 𝙄𝙩 𝙖𝙡𝙬𝙖𝙮𝙨sss 𝙠𝙣𝙤𝙬𝙨 𝙩𝙝𝙚 𝙦𝙪𝙞𝙘𝙠𝙚𝙨𝙩, 𝙛𝙖𝙨𝙩𝙚𝙨𝙩, 𝙢𝙤𝙨𝙩 𝙝𝙖𝙧𝙢𝙤𝙣𝙞𝙤𝙪𝙨 𝙬𝙖𝙮 𝙗𝙚𝙩ween 𝙮𝙤𝙪 🅰🅽🅳 𝙮𝙤𝙪𝙧 𝙙𝙧𝙚𝙖𝙢. >>https://t.co/iwLrU6RZzP?df12kafadar43 5300
Christina Juppe (12 days ago)
Crickey...I had to stop this video at 2:22! The other day I did some brainstorming on my planned YT channel on PD and realised I wanted to take my listeners through the following stages: Why - How - What. And those are the exact words in this vid a couple of days later. I love knowing that the Law of Attraction is working for me!!:-)
Jamie Clews (12 days ago)
Need help with your Golden Circle, these guys have developed a free step-by-step builder. Give it a go! https://www.myventure.io/
Sherry M. Freeman (12 days ago)
𝙄 𝔀𝓸𝓾𝓵𝓭 𝙡𝙞𝙠𝙚 𝙩𝙤 𝙨𝙝𝙖𝙧𝙚eee 𝙩𝙝𝙚 𝓶𝓮𝓽𝓱𝓸𝓭ddd 𝙩𝙝𝙖𝙩 𝙢𝙖𝙙𝙚 𝓶𝓲𝓻𝓪𝓬𝓵𝓮𝓼 𝙛𝙤𝙧 𝙢𝙚, 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙨𝙚𝙚 𝙢𝙤𝙧𝙚eee 𝙖𝙗𝙤𝙪𝙩ttt 𝙞𝙩 𝙞𝙣 𝓽𝓱𝓲𝓼 𝙫𝙞𝙙𝙚𝙤 >> >>https://t.co/iwLrU6RZzP?81tasmasccfiz54lokk 9145
Steve Kambiski (12 days ago)
Lots of genius's out there that couldnt even get threw school, the future's innovators are hidden in our society. We live in a very intelligent society. There's difference type's of intelligence. I've always felt like our planet, earth in general needs better communication efforts to greatly help benifet our society in positive manners. Money does stop some dreams, but inspiration goes and goes. Great speech from that guy.
Arthur (13 days ago)
Our unfunded school band wants to try to become the best in the county. Therefore we have to hold a fund raiser. We just happen to be selling these delicious cookies. Wanna buy one? 4:07
Sivuyile Tshalana (17 days ago)
victor kim (17 days ago)
This talk is applicable on all levels of life, not just sales, not just tradecraft but everything, all aspects of life on the daily. This sinek talk is overlooked and underrated. You should watch it again right now, I did.
victor kim (17 days ago)
7:00 this is where gut decisions come from
Sonam Kate (18 days ago)
Wright brother they did for fame and money. That's the why...
The Legend (18 days ago)
Why is this the quality of the video?
Sayali Kotkar (22 days ago)
This talk by Simon Sinek is bringing to surface ,the core of the truth, that can help millions to achieve true success while pursuing their dreams!
McYxee (22 days ago)
Has this guy actually ever faced a leadership challenge himself? ^^
Driggo (23 days ago)
Now I know why Hitler taken power in 1933.
Andrew Sharples (26 days ago)
Make meaning... and the money will follow.
bermand olme (26 days ago)
Laww 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁ionn 𝗳𝗼𝗿 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗜𝗡 𝗘𝗫𝗔𝗠𝗦 & 𝗖𝗔𝗥𝗘𝗘𝗥 - 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶onn forr 𝗦𝘁𝘂𝗱𝗲𝗻tss >> >>https://t.co/iwLrU6RZzP?yamaner44 4159
kinkyplunk (28 days ago)
Update - Apple is no longer innovative
Jim Schroeder (29 days ago)
This concept of why is a critical understanding leaders must make when introducing change to a small or large work force such as education and health care . Most employees are suspicious of change and do not support without a carefully crafted why and the value of change beyond making more money or tightening the budget. Don't just deliver information without creating UNDERSTANDING .iF YOU HAVE NOT CREATED UNDERSTANDING YOU HAVE NOT COMMUNICATED EFFECTIVELY. Raising 6 teenagers and leading a school system along with a dental practice as my profession I have fallen short many times to create understanding ...it is a life long challenge! Jim Schroeder
tina menrt (1 month ago)
𝗧𝗵𝗲ee 𝗦𝗲𝗰𝗿𝗲𝘁 𝗟𝗮𝗻𝗴𝘂𝗮gee 𝗢𝗳 𝗧𝗵𝗲 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 (𝗪𝗵𝗮𝘁 𝗧𝗵𝗲 𝗨𝗻𝗶𝘃𝗲𝗿see 𝗪𝗮𝗻𝘁𝘀 𝗬𝗼𝘂 𝗧𝗼 𝗞𝗻𝗼𝘄) >>https://t.co/iwLrU6RZzP?alamaer4 3107
AllannaXD (1 month ago)
Reasoning flawed. Would not buy from Apple. They're overly pretentious and aren't nearly as innovative as they like to pretend they are.
심건우 (1 month ago)
Kristofer Ho (1 month ago)
Awesome explanations and detailed descriptions about "How Great Leaders Inspire Action"
b1rdkeeper S (1 month ago)
This is how/why Trump won. Obama's election victories had more to do with the media's narrative of him than his own campaigning. The image they sold of Obama was the real genius marketing, not the Obama administration's policies or rhetoric or Obama himself. The media created his "why" for him. This is why Obama is still loved by millions even though he was, at best, a mediocre president, and more realistically, one of the worst post-WW2/Cold War presidents. Trump on the other hand appealed directly to the "why" and got right into that inner circle of the silent majority. He told them "I'm doing this for you so you can have your version of America back". It's how he managed to sway millions of Americans to vote for him despite the majority of mainstream media demonizing him every step of the way.
Arthur Vaughn (1 month ago)
𝗟𝗮𝘄ww 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗻𝗻 𝗳𝗼𝗿 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗜𝗡 𝗘𝗫𝗔𝗠𝗦 & 𝗖𝗔𝗥𝗘𝗘𝗥 - 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻nnn 𝗳𝗼𝗿 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀𝘀𝘀𝘀 >> >>https://t.co/iwLrU6RZzP?sdf43sdf 6655
Dr Peter jones (1 month ago)
Lets be more transparent....the first known man flight was made by an english army officer. At that time the engine technology was not available to produce enough technical innovation to have sustainable manned powered flight. Around the time the wright brothers flew man had acheived powered flight.However the wright brothers were the first to navigate a course infront of independent witnessess. American law only recognises the first to register the first man flight not flights under common law by actually flying. The control of the press by imperial nations and national pride errases the acheivements of other intrepid aviators of that time.
B c (1 month ago)
I think Apple is good at storytelling, and when you create a story you don't start with the answer (what part), you start with "why". People listen to stories and they feel more connected to the product especially the story is about "I believe what you believe".
413 9 (1 month ago)
Come get me to That's All
chad krieger (1 month ago)
thought provoking, great video....
James Bridges (1 month ago)
Does anybody else think Simon looks like Brent Spiner? (Data from Star Trek: The Next Generation)?
TM Romance (1 month ago)
This guy is amazing.
Elizabeth D. McCray (1 month ago)
𝙏𝙝𝙚 𝙇𝙖𝙬 𝙤𝙛 𝘼𝙩𝙩𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙣𝙣𝙣 | 𝙔𝙤𝙪 𝘾𝙧𝙚𝙖𝙩𝙚 𝙔𝙤𝙪𝙧 𝙍𝙚𝙖𝙡𝙞𝙩𝙮𝙮𝙮𝙮! >>https://t.co/iwLrU6RZzP?sdf43dfg67 8565
Hilary Mutugi (1 month ago)
What a great talk and presentation. Honestly I had nor previous knowledge pertaining this subject which seems to play a major role in our progress. I have been making notes throughout the video which I believe will help me cement the understanding of why as I become a changemaker in my society.
From the thumbnail I was wondering what kind of motivational speech markiplier was going to give.
Sancsvision 1 (1 month ago)
Listen to best inspiring and successful speakers here and achieve success . This app delivers best filtered content of TedTalks and also focused on Indian speakers and audience . https://play.google.com/store/apps/details?id=com.contentsapp.sancsvision.tedtalk
Julian Desh (1 month ago)
Damn that was good
Adersh R Alornekar (1 month ago)
Thank you :)
Jenny _ (1 month ago)
My teacher showed me this today xD
Tafadzwa Nyahunguwo (1 month ago)
This is brilliant !!! Any ideas on how I can apply this with my volunteers at church ?
Clarity (1 month ago)
every time I hear one of this guys talks I feel like I learn more from his short talks then I do in 2-4 years of college.
Caesar Schanzenbach (1 month ago)
This guy is a tool
Adeeb Mallah (1 month ago)
Actions speak louder than words
Chipurichetti Niharika (1 month ago)
Click here https://bit.ly/2vtwskR to Enquire about The best & most profitable business opportunity.
Bertrand Monfort (1 month ago)
Une incontournable et très accessible démonstration de l'importance du sens et des valeurs... L'économie et la finance sont des moyens, pas une fin en soi !
Scott Lee (1 month ago)
Mind over matter
Jason Sohn (1 month ago)
Doesn't matter when you watch this. It's still gonna be one of the most inspiring 18+ minutes of your life!
Pawan Verma (1 month ago)
In this whole world this video is unique in my view
TBK BRO (1 month ago)
This video describes Elon mask
Elisabeth Galvan (1 month ago)
Beautiful man
Landy Duan (1 month ago)
who believe you believe. Absolutely right!
Experience True Self (1 month ago)
Alice Huxley (2 months ago)
𝙄 𝙬𝙤𝙪𝙡𝙙dd 𝙡𝙞𝙠𝙚 𝙩𝙤 𝙨𝙝𝙖𝙧𝙚 𝙩𝙝𝙚 𝙢𝙚𝙩𝙝𝙤𝙙 𝙩𝙝𝙖𝙩 𝙢𝙖𝙙𝙚 𝙢𝙞𝙧𝙖𝙘𝙡𝙚𝙨sss 𝙛𝙤𝙧 𝙢𝙚, 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙨𝙚𝙚 𝙢𝙤𝙧𝙚 𝙖𝙗𝙤𝙪𝙩 𝙞𝙩 𝙞𝙣 𝙩𝙝𝙞𝙨 𝙫𝙞𝙙𝙚𝙤 >> lawofattractionn1.blogspot.co.uk?ert5 5628
mela rotson (2 months ago)
𝗟𝗮𝘄ww 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗻𝗻 𝗳𝗼𝗿 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗜𝗡 𝗘𝗫𝗔𝗠𝗦 & 𝗖𝗔𝗥𝗘𝗘𝗥 - 𝗟𝗮𝘄 𝗼𝗳 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻nnn 𝗳𝗼𝗿 𝗦𝘁𝘂𝗱𝗲𝗻𝘁𝘀𝘀𝘀𝘀 >> https://twitter.com/WhoubeJ/status/894172023181770755?sdf43sdf 6376
Debmalya Ray (2 months ago)
Abhirup Saha (2 months ago)
still watching at 2018..
Makayla Le Souef (2 months ago)
𝙏𝙝𝙚 𝙇𝙖𝙬 𝙤𝙛 𝘼𝙩𝙩𝙧𝙖𝙘𝙩𝙞𝙤𝙣𝙣𝙣𝙣 | 𝙔𝙤𝙪 𝘾𝙧𝙚𝙖𝙩𝙚 𝙔𝙤𝙪𝙧 𝙍𝙚𝙖𝙡𝙞𝙩𝙮𝙮𝙮𝙮! >>https://t.co/iwLrU6RZzP?sdf43dfg67 2239
Dulce Jarvis (2 months ago)
𝙏𝙝𝙚 𝙩𝙧𝙪𝙩𝙝 𝙞𝙨 𝙩𝙝𝙚𝙧𝙚 𝙞𝙨 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙚𝙣𝙤𝙪𝙜𝙝 𝙡𝙤𝙫𝙚, 𝙘𝙧𝙚𝙖𝙩𝙞𝙫𝙚𝙚𝙚 𝙞𝙙𝙚𝙖𝙨, 𝙥𝙤𝙬𝙚𝙧, 𝙟𝙤𝙮, 𝙝𝙖𝙥𝙥𝙞𝙣𝙚𝙨𝙨 𝙩𝙤 𝙜𝙤 𝙖𝙧𝙤𝙪𝙣𝙙𝙙𝙙𝙙. >> https://twitter.com/WhoubeJ/status/894172023181770755?dsf34sdf33sdf34sdf
Arturo Lopez (2 months ago)
My gf says "🤯🤯🤯🤯"
Danavan Hylton (2 months ago)
Awesome message and insight into biology!
Debasish Kashyap (2 months ago)
One of the best TED talks I ever heard
Wotgue (2 months ago)
In this video you'll learn how to use the law of attraction easily to manifesttttt anything you want in 24 hours!! > https://t.co/iwLrU6RZzP?sdsd42sd 1708
Camen1973 (2 months ago)
In this video you'll learn how to use the law of attraction easily to manifesttttt anything you want in 24 hours!! > https://t.co/iwLrU6RZzP?sdsd42sd 2388
belingo222 (2 months ago)
In this video you'll learn how to use the law of attraction easily to manifesttttt anything you want in 24 hours!! > https://t.co/iwLrU6RZzP?sdsd42sd 9221
Praveen Kumar (2 months ago)
bore son (2 months ago)
*>>44>> Theeee Law of Attraction | You Create Your Realityyyyy! > **https://t.co/iwLrU6RZzP?dfhsdf34ss** >>88>>*
DaToNyOyO (2 months ago)
I bought a Suzuki GSX-R1000 because it was fast and pretty. I have no idea why Suzuki made it. Nor do I care.
Sergio Garcia Jr (2 months ago)
Muito bom, mas não é exatamente uma nova ideia, só uma nova roupagem, bem didática por sinal. Em outras palavras, ele diz que a verdadeira comunicação se dá "de coração pra coração". Então, tenha um sonho (ou objetivo) que não seja egoísta e seja sincero, honesto, verdadeiro, original.
Osten Loo (2 months ago)
Good message but he uses lies to get his point across. The world does not work the way he paints it.
Trupa Babuinilor (2 months ago)
Look the captions omg
Lea Abt (2 months ago)
*Wowwww GREAT video! If you’re here you’ll appreciate this 2, check it out: > **https://t.co/iwLrU6RZzP?hujert55** It’s an amazing manifestationnnnn tool using tones, inductions, headphones, quantum physics and Law of Attractionnnn. This system just WORKS. If nothing else it’s a really great video…?.........*
Chrissy Zimba (2 months ago)
Why counts
Joel Vaz (2 months ago)
Exactly why Trump won. He emphasized more on why he does what he does than any other politician
happy dog (2 months ago)
I created my life not someone will tell other way. Sample black is black but someone believe is blackish this is all about. Also money created money not otherwise
Miranda Genter (2 months ago)
In conclusion: People don't buy what you do, they buy why you do it.
Anne Keller (2 months ago)
*Simple & Profounddddd Explanation on Vibrational Frequencies | Law of Attraction > **https://t.co/iwLrU6RZzP?sdf34sdf** ...>>>*
Otie Brown (2 months ago)
Yes, I was there - in 1963. There were all kinds of KKK threats about it in Washington. DC called up the National Guard - and so we all went to hear him.
İ.B (3 months ago)
adam konuştukça resmen içine çekildim videonun ,,, vay anam why
Trill TV (3 months ago)
Loved it.
Avy Smith (3 months ago)
Excellent!! Everything centers around why!!!
A plant (3 months ago)
Hmm... Why... I don't know, I just gotta pay my bills I guess. Would rather not be born honestly.
Indiana Dana (3 months ago)
*Are your thoughtsssss worthy of you? If not – NOW is the time to change them. You can begin right were you are right now. Nothing matters but this moment and what you are focusing your attention on. > **https://twitter.com/WhoubeJ/status/894172023181770755?fwde43dd** >>>*
Kavya Jaswani (3 months ago)
It was an Indian who invented airplane and not Wright Brothers.....It was the great Shivkar Talpade who invented airplane..
Joyce J. Gragg (3 months ago)
*How to Manifest a Quantum Leap in Your Manifestationnn Ability > **https://t.co/iwLrU6RZzP?dsf34dff34** >>*
Brian Sounalath (3 months ago)
He’s worse than Tai Lopez
Frank Schwartz (3 months ago)
In this video you'll learn how to use the law of attractionnnnn easily to manifest anything you want in 24 hours!! > https://t.co/iwLrU6RZzP?sdf43dfg4
Sergey Zacepin (3 months ago)
Good talk
philchazwill (3 months ago)
So lame.
rftulak (3 months ago)
It is a shame that this brilliant message never made it to the limbic (emotional) system of the listeners but got lost in the cerebral cortex (Intellectual) mind of the listeners. They understood the "Why" things happened but not the "WHY" THEY should change!
8:12 nae pi ttam nunmul
Marie Ivarsson (3 months ago)
How To Use The Law Of Attraction/LOA On Autopilottttt 2018+Success Story/Wealth/Money/Desire/Job/Joy etc > https://t.co/vonHrqS6u5?dsfg45dfg45sd
Fionn McManus (3 months ago)
I liked it a lot. Thought made sense. Whether that is his presentation or not but it was good. Funny thought, maybe this explains why we do not trust politicians even when they make very logical arguments! lol
Reloaded (3 months ago)
Anyone think different just because any of us is unique, not because of Apple' s*it
joy (3 months ago)
I can't believe I just watched that whole thing..
Suzan Nandi (3 months ago)
Is that guy chris evans.

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