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How great leaders inspire action | Simon Sinek

105749 ratings | 10187582 views
http://www.ted.com Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. Get TED Talks recommended just for you! Learn more at https://www.ted.com/signup. The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. Follow TED on Twitter: http://www.twitter.com/TEDTalks Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: https://www.youtube.com/TED
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Text Comments (2747)
yash arora (4 hours ago)
thank you to giving me motivation to reconsider my life
43nostromo (20 hours ago)
The categories of adopters are innovators, early adopters, early majority, late majority, and laggards.  However, there is a little known category known as slackers:  "You got a real attitude problem, McFly; you're a slacker. You remind me of your father when he went here; he was a slacker, too."
Waffenwerfer (1 day ago)
apple stole everything from others. talking about innovation. while its the cheapest piece of crap. while the workers starving. xD nice example...
Ryan Holmes (1 day ago)
I thought he said "Buyology" it was Biology.
Edward Rutledge (2 days ago)
Psychobabble... https://www.forbes.com/sites/michaelschein/2018/06/13/simon-sinek-is-full-of-fluff-and-other-reasons-you-should-follow-his-lead/#7065cda15657
raj kumar (4 days ago)
Ok, other than talking and all the fluff has this guy ever do any worthwhile stuff in his life???
Tom Grant (4 days ago)
Jason Hyatt (6 days ago)
This remains one of the all-time most inspirational and important talks I have ever heard. I've listened to this about once or twice a year every year since 2012. Simon has so many exceptional talks; he's really quite a guy.
Nick Mokgosi (6 days ago)
Thanks for things into perspective for me.
Louisa (10 days ago)
Why did he suddenly start sounding slightly British with the new microphone 😂
Angie S. (9 days ago)
very odd!
Abhysheq Shukla (10 days ago)
Apple smartly capitalized on the universality of that self-perception, which made its customers believe that the brand understands them and is like them.
Abhysheq Shukla (10 days ago)
Let's agree to disagree. Highly contradicting and not practical. You should have spoken to Dr. Woz Co- Founder of apple before coming to the conclusion you shared in the example. However I am sure many organizations will get benefit following it.
Mohammad Sohail (12 days ago)
Simon has explained something which I believe is diamond
It’s Inspire me!!! Hi from Malaysia.
Thales Fontoura (13 days ago)
He was great here, but he should know more about Santos Dummond
vishal goswami (14 days ago)
applause to this man...
Minique Martinez (14 days ago)
Scam artist?
Tom CONWAY (14 days ago)
He's right. If people believe in what you believe they will follow you.
Paloma Cantero Gomez (14 days ago)
The 7 Golden Tips To Make People Engage During Your Presentation https://www.forbes.com/sites/palomacanterogomez/2019/05/09/the-7-golden-tips-to-make-people-engage-during-your-presentation/#4301c082f653
hesan kumar naik (15 days ago)
one of the best message for organization and as well as companies , simon sinek is one of the brightest author, @and start with why book shows how to start with why anything .....
Threelly AI (16 days ago)
Unexptected (,/'_'\.) https://chrome.google.com/webstore/detail/threelly-ai-for-youtube/dfohlnjmjiipcppekkbhbabjbnikkibo
Ashish Chahal (17 days ago)
This man deserves my respect.
Marcus Rakyat (19 days ago)
After few years I still watching this talk as just superb.
shalenadiva (21 days ago)
I have to keep watching this to catch all of the gems!!! This INSPIRED me!!! WOW!!!
Jake S (21 days ago)
GJKincses (22 days ago)
Leadership , inspiration, vision, mission and token values of support leading all the way - we need to also -Always Remember - The other side There are two types of service organisations! Service and Server less ! And the majority within the Server less category. Both are the visible reflection of internal management and hierarchy operating procedures that cover both Vision , Mission, and nurturing company ideals and appeal. The majority fail to find, train, and retain dedicated staff members and sorely on display today.
gary roach (26 days ago)
Trump is a great example of this. Make America Great Again was a brilliant slogan.
Lucas Bicske (27 days ago)
The Wright Brothers only discovered how to fly with impulse force. The plane was invented by a brazillian name Santos Dumont
Nyobu Moba (1 month ago)
Passing by to learn how to presentation (getting other people attention to listen)
Moisés Santos (1 month ago)
Top das galáxias....
Gabriel Beirão (1 month ago)
One of the best videos I've ever seen in my life !!!
Joe Munoz (1 month ago)
Water is wet.. sheeps
pedrofbg (1 month ago)
a contemporary classic
thejmeister (1 month ago)
I can see why this talk has changed so many lives. I'm going to be looking for opportunities to put this into practice in my life.
MrStumpson (1 month ago)
I've watched this video since maybe 2012. Every time I watch it I learn something new because I realize something that I never realized when I watched it before. This is not just a business Ted Talk. This is a business Ted Talk, a life Ted Talk and an inspirational Ted Talk. If you can't see all of these things when you watch through the video, watch it again because it is there. If implemented in your life properly, it can lead you to great levels of success and happiness. I am a small business consultant and can see the difference between my clients with a why and my clients with a want. It is the difference between a failure and a success.
Leitrims (1 month ago)
Ten minutes I wish I had back. Not one part of this was convincing.
Madan Raj Bhatta (1 month ago)
Wonderful :) please watch this video too :) https://youtu.be/ZG8wFsEntsA
Jack Flexington (1 month ago)
Go back to the call center dude.
c goode (1 month ago)
I bought apple products because of what I could do with them. I dgaf why they do it.
Michelle Schexnayder (1 month ago)
I think I'm in love with this man. O_o
candymountainn (1 month ago)
looks like my uncle
Kevin Weng (1 month ago)
I wish I've watched this earlier. Thank you
Md Naheed Asgar (1 month ago)
Please, listen to TED Talk of Anand Giridharadas: A Tale of two Americans. Far better motivational than this ........
Jabal جبل (1 month ago)
This is not a motivational video, this is an educational video based on facts.
Selim Yıldız (1 month ago)
A hypnotic speech. He knows when he should stop, wait and talk again. Words are so clear you can even count. Voice tone is up and down to emphasize the words. That should be the way how a person gives a speech.
Mohamed Aharrat (1 month ago)
How come he didn't get old at all, Simon still looks the same ahaa !
Martin Vikor (1 month ago)
Why can ai only like this video once 😭
angie p (2 months ago)
people buy because they have OCD, because they think shopping is fun, release anxiety, depression, etc... because their brain is watched by the media, publicity, consumerism.
M B (2 months ago)
Apple doesn't work anymore with this speech... Tesla or Samsung would better fit in my opinion
Rajiv Solanki (2 months ago)
Knowing why ...
TheLifeOfTony (2 months ago)
I believe.
Shelbi Hicks (2 months ago)
Simon is an amazing speaker. I enjoyed how he correlated the major components of the brain with the inside-out approach of the "golden circle." The traditional approach that works from the outside does not drive behavior. To inspire people to adopt a new idea, you must talk about what you believe and why. When people believe what you believe, they will support your cause.
Justin Dahill (2 months ago)
Really liked the “why” subject, how he talked about what is everyone’s “why” in life. We must take an initiative in our lives to become great leaders. Without having a “why” we will struggle becoming great leaders
Paul Verdzekov (2 months ago)
This guy is unique. Anyone noticed that? This happens to be one of the best adverbs of Appel.
Alyssa Bilton (2 months ago)
When Simon Sinek made the statement, "Great leaders think, act, and communicate the same way and it is completely backwards from everyone else," he did a fantastic job at both setting up the stage for his platform as well as genuinely grabbing my attention because from that point forward I was invested in his explanation to that statement. The Golden Circle model he created in regards to What, How, and Why is an excellent visual tool that simplified his explanation of how these inspired leaders think from the inside out versus how everyone else thinks from the outside in. I particularly liked how he linked his model to the layers in the human brain and how the outside part of the brain deals with language and the ability to understand figures and facts but the real accomplishment is speaking to the inside part of the brain that drives behavior and where decision-making originates. That is the part of the brain that the inspired leaders talk to and get you to believe in what they believe and create a sense of trust and loyalty as opposed to throwing facts and numbers at you.
Syd Syd Gambrell (2 months ago)
I love this video. Simon goes into detail about why people do things. This makes us want things more than how we want it. The inspiration and drive of a story compels us more to do things other than just needing a product that is being sold by a million other companies we pick the company based on their story. The better a companies story is the more likely we are to buy their product. We can relate this to theory by finding every persons why. Instead of asking a person how all the time finding out their reason why is more important because it allow us to understand and connect to them more and find right options for them. I love how Simon was talking about the wright brothers and the airplane sound passing over was heard. The wright brothers did not have to make the airplane but the reason why they did it was more important. This is a very good speech and I love this ted talk better than any other ones I have watched.
陳信羽 (2 months ago)
Aditya Nehra (2 months ago)
This guy is so good looking!
ASHIS KUMAR (2 months ago)
Wow one of the best motivating and inspiring video i have ever seen..... Really the golden circle is osm
S E (2 months ago)
4:07 ❤️
Believeinyourself (2 months ago)
11:00 because you can't change the world alone.
Yory (2 months ago)
Rahul Rajendran (2 months ago)
I must have seen this video 100 of times...... Still trying to figure out my company's why :(
Joe Abraham (2 months ago)
May be you can start with your passion - what you like and love to do in life...
Rosegold Beats (2 months ago)
Like if dan lok sent you
Nguyen Dung Hoa (2 months ago)
I would like to mention that this video was published in 2010, and his book ”Start with Why” had been launched before this TED TALK; that was also the time the phone industry has got a big jump into the smartphone as Apple 📱!!! For anyone who is still wondering why Simon Sinek gave an example of Apple!
Meera (2 months ago)
Handling small teams are big task.How great leaders are able to handle thousands of employees?
Media ITiers (2 months ago)
Thanks for the explanation!
Farah Humaira Mohd (2 months ago)
I don't know why I do what I do
shahd Mohamed (2 months ago)
You should do something to know, then if you don't know why you do, i advise you to left your work يا مرحب بالعرب عاملة ادور على ناس عرب هنا فى الكومنتس😂💔
CanaL100 (2 months ago)
num entendi nada
remagrece combr (2 months ago)
Someone says the whrite brothers lost their race to Santos Dumont in Paris.
Shaun Lott (2 months ago)
One of the most comprehensive explanations of breaking down a vision! An excellent illustration of reverse engineering the components of a vision in order to drive commitment throughout an organization. Well done!
Lex Poleta (2 months ago)
I’ve watched this video so many times - it’s so powerful. 🤙🏽
Alex Gudkov (2 months ago)
This video was so inspiring
Emkay (2 months ago)
At 5:04 he sounds like Sheldon from the big bang theory hahaha
Nick Marr (2 months ago)
Love this, I also think people don't buy from people they don't like. It's the same feelings effective.
Yasser OWEIDA (2 months ago)
doug b (2 months ago)
i don't believe Apple is more innovative.
Tsui Ting Sau (2 months ago)
Simon Sinek is just too intelligent a man to be existing in the 21st century.
Katia de Paula (3 months ago)
HannahEd (3 months ago)
Who is still watching? :)
Mick St John (3 months ago)
One of the best videos I have ever seen. Why, how, what. Only way I’ll think or sell anything from now on.
Juan Venegas (3 months ago)
Such an inspiration to watch this guy. Not surprised this was included in the Growth Tribe shortlist for impactful videos https://www.youtube.com/watch?v=wR22o7M6iRI&lc=z23yubmq2xfsyv010acdp432wbk0blciobt0byxdlndw03c010c&feature=em-comments
Maikol (3 months ago)
What if I told you that selling quality products to the world is a little more complex then being in one of the 3 circles. He is as correct as someone reading the tea leaves, they can explain and tell it to you like no one can, but it is utter bullshit
gizem arın (3 months ago)
adam Tarkan'ın ODTÜ mühendisi haline benziyor
Andrey Andreyevich (3 months ago)
Legit thought he was working for Apple
Andrey Andreyevich (3 months ago)
Profit is the ultimate goal of any capitalist company. Leave the farytales to kindergarten kids.
Andrey Andreyevich (3 months ago)
I was just about to wonder why he says Apple is so innovative but then I saw it's a 2010 video. Still, Apple isn't where it is because it's "so innovative", it's there because capitalist competition leads to monopoly and it's not necessarily through innovation. One business will compete with the others by all means necessary.
Icc Ballari (3 months ago)
Asier de Artaza (3 months ago)
Great vision, so easy and important "from the inner motivations to the surface". It is a deception for me when he says "biology, not psychology",... with a so good approach to decision making as he does, he shows a confusion of how the Science of the mind and behaviour works, and this could limit his great conclusions and applications
Nikodim Gorbenko (3 months ago)
4:04 just for future reference
Tammy M. Dickerson (3 months ago)
ຈິດໃຈ - ສະມາທິ > http://bit.ly/2SOYd0F?-mindfulneeess-meditationnn-852477 4773
cesar leon (3 months ago)
why from apple? because want to appear cool to others, and have a overexpensive product to differentiate, thats the reason.
IM internet mash (3 months ago)
People bought first because they were brainwashed to buy first, and apple was and still is crap and yet all the sheep are still buying “innovation” because they are brainwashed to have main stream items “apple”, pathetic piece of uncustomisable crap.
pang (3 months ago)
This guy. Is a GENIUS!! Thank you for your inspiring Ted Talk!
Soha Fontaine (3 months ago)
Beautifully said. Thank you for a great talk. Lots of food for thoughts. It is all about the why.
Fahmi Luthfi (3 months ago)
this explained trump...
Fitness as Philanthropy (3 months ago)
Now, this is news I can use!
Appreciate your point of view, Simon!
Venkatesh babu (3 months ago)
Every cell phone should have basic screens for one say education one for businesses one for jobs one for home construction etc. Switch to different classification. Why.
Shormin Talukder (3 months ago)
A REALLLY good video
Bayomi Mohamed (3 months ago)
this wonderful TED in fact .
William Choi (3 months ago)
이데올로기/종교의 소비자가 가장 충성도 높은 소비자라는 사실과도 일맥상통해보이네요

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