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How to Become TripAdvisor’s #1 Fake Restaurant

146688 ratings | 4992354 views
This was nominated for a Webby Award in Reality and Weird. Vote for us here! https://vote.webbyawards.com/PublicVoting#/2019/video/general-video/reality https://vote.webbyawards.com/PublicVoting#/2019/video/general-video/weird The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn't exist. Over the course of 8 months VICE's Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah's journey into a false reality that captured the world's attention. Read Oobah's full story on VICE.com - https://vice.video/2DrLgCC Click here to subscribe to VICE: http://bit.ly/Subscribe-to-VICE Check out our full video catalog: http://bit.ly/VICE-Videos Videos, daily editorial and more: http://vice.com More videos from the VICE network: https://www.fb.com/vicevideo Like VICE on Facebook: http://fb.com/vice Follow VICE on Twitter: http://twitter.com/vice Read our Tumblr: http://vicemag.tumblr.com Follow us on Instagram: http://instagram.com/vice Check out our Pinterest: https://pinterest.com/vicemag Download VICE on iOS: http://apple.co/28Vgmqz Download VICE on Android: http://bit.ly/28S8Et0
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Text Comments (4740)
VICE (1 year ago)
Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor. WATCH NEXT: The Story of 'Sandstorm' by Darude - https://vice.video/2DXMLJP
Dan Barry (1 month ago)
Mark Flannery 96
Mark Flannery (1 month ago)
How many fake reviews did he need to get the number 1 spot?
Christian Reyes (3 months ago)
Hey Vice what's the name of the song that starts at 18:00??
CORNSNAKE's vlog's (6 months ago)
Uber butler
Graham Jonathan (8 months ago)
@J unknown backyard restaurants are the ones people want to go too. Which is one of the aspects of pulling all these peoples trousers down.
Elif Serce (1 day ago)
#1 idea,fun, smart...
Hello. Sweetheart (1 day ago)
Wait....are you literally faking us out right now too?
RapidHavoc (1 day ago)
The 5 days before opening had me laughing for a solid 2 minutes
sue :o (3 days ago)
Wow just wow, people we're fucked .
Atike Tekalp (3 days ago)
Türk varsa beğensin sayımızı bilelim😎
What kind of name is oobah
Ghifari Surya Satria (5 days ago)
This is amazing and mindblowing. Hollywood could have made a big box movie out of this fraud idea, seems pretty cool, lol. . life lessons: once you lied, you gotta keep lying forever.
PinkyChiChi (6 days ago)
I want to see the reactions of the people who were duped. Embarrassing ppl isn’t very nice, though, so they probably aren’t keen to comment.
Khabib Nurmagomedov (7 days ago)
Who’s here from jaackmaate
Reto Ware (8 days ago)
This is next level social experiment
Süper Jangola (10 days ago)
Türk yokmu laaaannn as bayrakları as as 🇹🇷🇹🇷🇹🇷🇹🇷🇹🇷
Sean Anglim (10 days ago)
Lucky Gordon Ramsey didn't book a seat
Dante Mustday (11 days ago)
Ian James (11 days ago)
This man has proven to the world that snobbery really is all in the mind. 'I'd really recommend the Iceland dinner' *That's why rich mums go to The Shed*
vestaosto (12 days ago)
This is funny and scary at the same time..
Princess Legarreta (12 days ago)
I needed to see it.😹Is on internet and have his own Wikipedia...
Daddy DIY (13 days ago)
Finally the truth about why restaurants are important comes out. The truth is people don't pay for the food. They pay for the environment.
Jake Tapper (13 days ago)
1.8k chitty restaurants disapprove this... LOL
Gabriella Dines (13 days ago)
please tell me where you got 99p ready meals from please x
Lottie Lee (11 days ago)
Gabriella Dines Iceland
r.n. tekkaya (13 days ago)
And perception won reality
Sait Cevik (15 days ago)
En azından adam doğruyu söylemiş
Joe Sarker (15 days ago)
Hahahahaha they said they would come back ..... 🤣🤣🤣🤣
J. Romero (15 days ago)
The most interesting thing about this is how Tripadvisor just said "yeah ok, but people can't do the same thing for real restaurants".....OF COURSE THEY CAN!
Jon Snow (19 days ago)
The 1.8K dislikes are all the gullible idiots who fell for "The Shed"
HAS (20 days ago)
His laugh at the end shows how mad he was feeling
Yusuf Destegül (21 days ago)
Bizim sülün osman 'la akrabalığı varmı bunun araştırılsın 😁
Hristo Hristoff (21 days ago)
Can you please put your eyes back in your face? Thanks. Bye.
Alxofied Kxkxk (22 days ago)
omg playing music of people casually talking to bring up the atmosphere i’m fucking crying that’s such a good idea
mrjo2thec (22 days ago)
I can’t stand those stuck up pretentious areshole types who were desperately trying to book a table.
Erhan Turan (22 days ago)
Fevzi Göven (23 days ago)
Millet ne sigaralar iciyo be
Justin Hildenbrand (23 days ago)
Ur telling me this guy’s name is Oingo Boingo???
drevin aundre (23 days ago)
Was the yes theory b4 him or?
BFC Scallop (25 days ago)
Anyone here from the happy hour
sergeantkenneth (25 days ago)
Thanks JaackMaate
pierre citron (25 days ago)
Wow... the power of our own mental constructions and fantasies XD
Jeppe Bloch Albertsen (26 days ago)
Was that Paul Pierce wth
Porotha Shawarma (28 days ago)
This guy is my new God. Time to get a T-shirt with a picture of him printed lol
iop erty (28 days ago)
I would feel the worst declining all these people
Smoke Jaguar (1 month ago)
Largest waiting list than Dorsia
steven Karpe (1 month ago)
this is the best thing ive ever fuckin scene mate, i want to help you with stuff like this if possible. very good looking guy, great at talking to people. i can help with any future scenes.
malak kabatilo (1 month ago)
Imagine if the DJ background music stopped playing. This gives me so much anxiety
Romeo Mugnier (1 month ago)
kursaaal (1 month ago)
This guy is a fuc***g genius
Kevin Bolsajian (1 month ago)
im 9 minutes into the video and have yet to see the restaurant in action...
Line snap (1 month ago)
this is role playing on another level...
Shanghai Expat (1 month ago)
You’re trip advisor’s worst nightmare - this guy is a total LOSER - i hope you were thrilled by your fake lifestyle - gee how fulfilling as a crappy, shitty person very funny hahahahah grow up you dumb immature careless child
hankly frankly (1 month ago)
Why was she scared of a chicken
Marcio Albatrino (1 month ago)
14:20 Birdbox was born
G. Carter (1 month ago)
I’d say that people pay for the service not the food, but it was a press night soooo?
Bilbo Baggins (1 month ago)
Draco Malfoy has used his magic to get his shed to be a restaurant.
Rogue-Spear (1 month ago)
Troll level: Godlike
Jason Racey (1 month ago)
There are several top-rated restaurants in Portland and Seattle that have the same setting and ambiance. Would be very popular here!
Haggard Wisdom (1 month ago)
probably the best vice episode ive ever seen. (Paid comment)
watchoutforsnak3s (1 month ago)
This guy seems like a nice guy and all why in God's name did his parents name him Oobah? Did they lose a bet with friends or something? This guy has to walk around with the name of a Dr Seuss character for the rest of his life. I feel for the guy.
Dan ny (1 month ago)
OK. I'm officially taking my hat off to this young man. This hoax is so well played I'm almost weeping with admiration. A+++ lavishly adorned with as many gold stars as you like
Alan J. (1 month ago)
Yoooooooooooo, holy shittttttttt
Naddy Show (1 month ago)
This is awsome!!
Pablo Perez Jr (1 month ago)
Johan Liebert is Oobah Butler!
rean seou (1 month ago)
It’s tonight ... 😂
Otaku Prince (1 month ago)
The restaurant may have been fake, but the people's experience was real
Pankaj Gorey (1 month ago)
7 months!!!!!!...........salute to this man
Huub Veldman (1 month ago)
damn marketing to the max
hans yolo (1 month ago)
people will do anything to be part of the clout lmao
Tristian Mann (1 month ago)
1:02 stfu
Levi Bernier vlogs (1 month ago)
This is the best thang I have ever seen in my life
White Boy Reacts (1 month ago)
Anyone here from sonic?
Alina Nechiporenko (1 month ago)
What are the reviews now?
lIIlIlIIllIlIl- (1 month ago)
14:24 bird box challenge
MarinasYeastInfection (1 month ago)
how did the food authority not do a thing
MrKaMiKaDzE345 (1 month ago)
15:18 Emma Watson is here
Ben Lucas (1 month ago)
This is incredible haha
Chaei Min (1 month ago)
Ok but I would a 100% run the moment they tell me they're putting a blindfold on me,, hell no
luis pinto (1 month ago)
Otavio Oliveira (1 month ago)
Miguel G (1 month ago)
Honky Tonky (1 month ago)
I absolutely adore this. You can actually tell how proud he was when it actually opened, and how happy people looked.
JazzyGirl 2012 (1 month ago)
Unfuckingbelievable. Lol that is so funny. I can’t believe people were that fooled. But then again, maybe I can. I would like to see someone try this in New York.
Celeste (1 month ago)
probably one of the best things i've seen so far this year
Celestehelloo C (1 month ago)
Ellen up to no good
Celestehelloo C (1 month ago)
Keenan Thomas (1 month ago)
People are crazy, you let a stranger blindfold you and lead you down an ally in a residential neighborhood???!!!
Keenan Thomas (1 month ago)
He has to work with Sacha Baron Cohen.
Daniel (1 month ago)
**Gordon Ramsay has left the chat**
Pandabaer Hellas (1 month ago)
Reminds me to the restaurant „LE CLOCHARD“ that appeared at the christmasmarket 2018 in Bremen.
Gray Kin (1 month ago)
this video taught me people are stupid as fuck and will try make anything work as long as its hyped "its very different its new" its a fucking shed
Shroom Rooms (1 month ago)
Is this the dude that ran around with a salmon “ suspiciously’
P1X3L D3L74 (26 days ago)
Shroom Rooms Yea
JmAmA Shlozouski (1 month ago)
What a trip.. that laugh at the end is the laugh of the white man that is so amused by his ability to fool others. I’ll admit he doesn’t seem to cause any grief or harm in his foolery. What a video. This is more than a video obviously but it’s still just a video. Just mind boggling.. what’s possible.
Renato Kobashigawa (1 month ago)
What is funny about the experiment is that the whole experience would actually be great if it was a real restaurant serving well prepared meals.
questionable content (1 month ago)
He could prolly make so much money from this
Fee Nok (1 month ago)
Hahahah the Dj plasting restaurant kitchen sounds
Sebastian Dietrich (1 month ago)
Oobah would be so successfull and rich if he just tried...
Mandala Makeup (1 month ago)
This would be a great way to actually start a restaurant
Tatem Poelma (1 month ago)
Jackson Aven (1 month ago)
Fake your way to Kanye Sunday service
Nguyen Trevor (1 month ago)
Trevor....? Ate a live chicken. This makes me feel bad about my name.
*Where there's a will there's a way*
*FOOLS GOLD* This is the WWWorld you live in... Now think PROPAGANDA & How easy it is to be controlled. 💯✌🚵💨 #Shedawesome #devine #classyrustic #Fairplay N O N P H I X I O N
Gamerplus (1 month ago)
No one: Literally no one: VICE: I made my shitty shed the number one restaurant in London. Me: Mr. Beast has some tough competition.

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