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The single biggest reason why startups succeed | Bill Gross

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Bill Gross has founded a lot of startups, and incubated many others — and he got curious about why some succeeded and others failed. So he gathered data from hundreds of companies, his own and other people's, and ranked each company on five key factors. He found one factor that stands out from the others — and surprised even him. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/talks/bill_gross_the_single_biggest_reason_why_startups_succeed Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector
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Text Comments (871)
Youfi (3 hours ago)
So if you choose just the right time to implement a bad idea you might succeed! No sense,. Idea is the most important thing
Dwayne Johnson (1 day ago)
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Renganayaki G (1 day ago)
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carlimaybe x (2 days ago)
He may not be as funny as he thinks he is, but it doesnt rly matter cuz i actually learned something great today
Mike Simmons (3 days ago)
Webvan was on the bottom row of failures you had. Heh, I lost a lot of money in that company investing in the stock back in 2001 ish. Delivering groceries from the store was a little ahead of its time back then.
CHRIS CANHAM (3 days ago)
Amazing Talk :D
ls Adrian\ B* (4 days ago)
Scoring the companies after their demonstration of success/ failure doesn't seem very fair?
NILE VIBES (4 days ago)
Am grateful of this channel and really I feel I can make it . Thanks for the knowledge and and sharing experiences. You are the best out of the YouTube channels I have come across
MR. UNIVERSE (4 days ago)
Where is bill gates?
Zachary Zhou (4 days ago)
The issue with Bill Gross' framework is that its factors are non-exclusive. Employing a skilled team often requires having adequate funding, and a company without a well-defined idea cannot launch. In actuality, timing seems to be a byproduct of how well a company has addressed the other four aspects. To be sure, there are such things as seasons and trends, and many companies accordingly adjust their strategies to increase profits. But the future is largely unpredictable and uncontrollable. Thus, I question how practical Gross' advice truly is.
Magnus Hodge (5 days ago)
I got $37,000 from expeditetools,com through hack transfer for my business startup
cetar bahana (6 days ago)
Single reason startup succeed. Timing
Pavol Džama (8 days ago)
all he said was that actually, there is no correlation between some of his conditions and success in start-ups and he chooses like really important one ... this means that besides you are good at all this stuff ... you just neeed to be lucky to succeed ... yeah and timing .... its retrospective analysis, people when did their start-ups they had no idea whether it is or isn´t a good time .... you can say just after a few years after or just made up the reason why the timing was good like when he was talking about airbnb .... Scientific? No. Not even useful if you believe what he said ... do you wanna know more on topic of luck in life ? definitely you need to reed Nassim N. Taleb: Fooled by Randomness
Simon Payne (8 days ago)
Having retrospectively analysed (albeit in a rather subjective way), your hypothesis then has to be tested prospectively (still will be subjective but not prone to observer bias as a result of the "retrospectoscope"). Good though.
Ralph Cueva (10 days ago)
Yes sir
The pepper man (11 days ago)
Thank you sir 👌
sports show (12 days ago)
Guess the old saying in business is true after all timing is everything
Timothy Rosman (13 days ago)
I've been trying to get my incorrect information removed from mylife for 6 months now and they refuse to take it down.
mdamakila (13 days ago)
Lovely presentation but timely is just another word for opportune subject to macro-environmental factors which is precisely what a lot of analytical frameworks refer to when analyzing timeliness
Dave McKay (13 days ago)
Watch this second time.
Martin angelraj (13 days ago)
i like ur english👌
Not Santa (15 days ago)
Before watching this video, I want to say timing is the most important factor to EVERYTHING.
Namaste UI (15 days ago)
For any business to succeed, it’s important to ensure that marketing is at the heart of the start-up strategy. Marketing is an extensive field that involves a lot of aspects. Nevertheless, your success depends on your strategy you put in place. Marketing involves strategies that introduce a product or service and then promoting it in the best way possible to not only maximize your sales; but also promote the brand or business. For any company to be successful, it’s important that they sell a target figure of products and services which eventually translates into profits. So, without an effective marketing strategy, most businesses would close down. Anyways, read the below. This might help. https://www.namasteui.com/reasons-your-business-wont-survive-a-without-great-marketing/ -- Regards, Sourav Basak Namaste UI
Our Video (18 days ago)
These are very valid points for any start up
Ali J. (18 days ago)
Do we have now 1.9 successful ceo?
Reinhardt Miller (19 days ago)
100% correct
Mario Rugeles (21 days ago)
Timing = luck.
Nick (23 days ago)
What is successful? In less than 20 years, ROI, or shareholder return won't be the only metric to judge success and failure. By that time it will be perfect timing for businesses with purpose and profit. So, in the end, I guess Bill will be right again.
Great Speech
Atul Depak (24 days ago)
Timing, Team, Idea, Business Model, Funding
Igor Bagayev (25 days ago)
What is the difference between good idea and good timing though?
Thomas Schnorrenberg (27 days ago)
To sell a product there must be a market. Incredible news.
MeLnAiL (27 days ago)
ted talk is cancer
Goofy8907 (27 days ago)
How does he not realize that "idea" is extremely subjective, also it goes against timing 100% If I come up with the idea of "the wheel" today, is that a bad idea? If you give it a 10 and timing 0, then we can talk My guess is he'd measure it as a bad idea because of the timing
Evgeniy Shishkin (28 days ago)
Technically idea and timing are directly correlated so it skews this data. Idea at timing is what matters, garbage idea at perfect time will still fail.
Seph Callaway (1 month ago)
A service someone needs at the right time. That’s an eye opener.
Viktor Dmt (1 month ago)
Check those posts too https://www.slideshare.net/axisbits/how-to-find-investors-for-a-startup-a-complete-guide-to-start-working-with https://www.quora.com/How-do-I-find-investors-for-my-startup https://medium.com/swlh/5-reasons-you-shouldnt-bootstrap-your-startup-and-why-you-should-raise-money-instead-620e7a18fae0
akash sachdev (1 month ago)
Very fundamental question that goes unaddressed. How do you ( the speaker ) define success?
Dandy Ari Ramadhan (1 month ago)
Then when is the best time i should create my own startup?
JonnyWisdom (1 month ago)
Just fluff from 50,000 feet in the air. Doesn't help the 1 man band guy.
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Paul Ladendorf (1 month ago)
Spot on!
kotugirl Weerasekare (1 month ago)
Was skeptical at first but I do agree with his conclusion.
Jaden Patterson (1 month ago)
Bitcoin is a great example of timing. There had been many projects before bitcoin that never took off...same concept just that the world was not ready.
Yogarishi Srīnivās (1 month ago)
“All in divine Timing” - duh. All we need is FTL v>c transmission - the magic formula. Perfect advice for Halloween. Great timing :-) Actually I have figured this one out - check out rishitales.com/deep-yoga/deva/
Erwin GoBig (1 month ago)
It's like telling people "luck is the most important thing to win a lottery". But how can you be more lucky? No one knows
Andrei Nazarenka (1 month ago)
Try this tool - www.whatiswhere.com/marketresearch
iSupply (1 month ago)
2:30 4:04
Johnny Perez (1 month ago)
Thank you brother, good to know.
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Thabani Sithole (1 month ago)
He looks like Jeff bezos
Joseph Cozens (1 month ago)
Important news for UK business owners https://www.youtube.com/watch?v=2szkmCbZw0M
topher (1 month ago)
3:46 why is this like 140%?!?
SuperMathit (1 month ago)
Timing is everything
Prayas Ojha (1 month ago)
Thought it was Bill gates lol
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ordinarylover (1 month ago)
You can't control timing...Airbnb, Uber, Youtube, they did not know that was the right time to start their business...they were lucky, that is it...
abbas sayyed (1 month ago)
The bar chart at 4:47 shows the percentages where the total comes out to be 138%. Why is it like that, am I​ missing something?
Strategy KB (1 month ago)
But, timing is pointless without having a team to execute, and an idea for them to use. I saw the recession as perfect time to invest in stock market, but I had no cash, so timing was there, and idea, but no funding. So really, it is a combination still, not sure what value there is here, except during brain storm sessions focus on timing first.
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Hi everyone please check out www.ndawana.com a new startup that needs our support. Spread the word 🙂
Jonathan Hrovat (1 month ago)
I think this guy just confused timing with demand.
Lothar Scholz (1 month ago)
This is very stupid american business school style thinking and doesn't work. Reducting all influences to 5 numbers and draw conclusions from there on. Hope Bill Gross gets his student loans back from learning such a bullshit
Athar Ahmad (2 months ago)
Indeed a great talk. To put all this into perspective we have put together www.startup.pk an Online Knowledge Platform for Startups and Entrepreneurs to remove some of the uncertainties from their entrepreneurial journey.
Commodity & Forex (2 months ago)
Wow... extremely helpful..right batting at right timing is required..makes sense..
Grow Wise (2 months ago)
https://www.youtube.com/watch?v=TDXX1F3q340 http://growwwise.com/digital-marketing-agency-in-london-services/
Team Empowered (2 months ago)
I enjoy watching these types of videos.
Bra bra (2 months ago)
until they get punched in the mouth, not in the face
Cedric (2 months ago)
Then timing is just about solving the current problems people are facing basically.
magnum opus (2 months ago)
This maybe the most important video an entrepreneur could ever watch 😐
黃泓溥 (2 months ago)
But it's so hard to get a timing right...
LAUDIS EX REVEURS (2 months ago)
Awesome speech!
ambrish sinha (2 months ago)
"Uber came at a time when drivers were looking for extra money". WTF. Lol. Drivers always look for extra money. I mean I get what he is saying, it quite obvious and no rocket science. Except, he is trying to forecibly fit his hypothesis in several cases. Its simple. Everone has a mobile in their pocket now. So the more services you can push through it, the better. The more people you can connect and engage, the better. In early 2000, this wasn't the case however.
kashan khan (2 months ago)
Drivers have always looked for extra money on the side. Having said that, yes I believe he he’s hit bullseye with his expert opinion
Tarz Thomas (2 months ago)
I have the idea , I need the funding , and a team
Nils B. (2 months ago)
Make the world a better place I had to laugh because I had to think about Gavin Belson from silicon valley
Mark Angelo (2 months ago)
@1:55 well that's awkward
遊戲生存 (2 months ago)
Timing is the most important ofall
Kalmar Peter (2 months ago)
fucking clickbait
Tawfiq Abdullah Almassri (2 months ago)
THANK YOU VERY MUCH this is a really powerful part of speech which i have never ever seen before
J79 (2 months ago)
He talks to fast...
Man from Nantucket (2 months ago)
4:55 Wrong. Timing the consumer's need to earn extra money was not critical to Uber's success. Uber was first-to-market in solving an age-old supply and demand problem in that market. If the same service was launched 5 years prior to Uber by a different company, Uber would not exist. I'd say funding and execution were tops for Uber's success.
Stephen King (2 months ago)
Fantastic clarity. Thanks!
CooperSkooper (2 months ago)
Basically if not enough people feel they need it yet, don’t try and sell it.
Website Wizards (2 months ago)
One aspect that helps just about any startup business in this day and age is definitely going to be establishing yourself online with a quality-built website and search engine optimization. With every passing year more and more shoppers and seekers of services are turning to the internet to find what they want. If you are in need for more information in this area, I can help. https://www.website-wizards.com
Anant Ag (2 months ago)
Resilient... highly contagious. Once an idea has taken hold of the brain it's almost impossible to eradicate. An idea that is fully formed - fully understood - that sticks; right in there somewhere.
Hoai Duc (2 months ago)
Not convincing. Look like this guy is using "timing" as an excuse for his failures
Ionut Cornea (2 months ago)
great video !
Eido Askayo (2 months ago)
When opening a startup, you don't have to be the "world-most-success" business. (which are the ones he talked about). Just the experience you gain from this process will profit your own-self, lot's of trail and error scenarios, that's part of the fun!
Flixbus is another brilliant example on great timing
Golden Group (2 months ago)
ViewsBot https://bit.ly/2pm2IDe
Ujjal Chakraborty (3 months ago)
create How to overcome stress
Shawn Arora (3 months ago)
On the surface, those stats seem to have a lot of hindsight bias built into them
saelaird (3 months ago)
All completely subjective..... nonsense.
Dennis E (3 months ago)
ex-post explanations are trivial and teach very little
SnazzyPantz (3 months ago)
Not sure about the notion that entrepreneurs should wait until customers are "ready" for their product before launching it. Customers sometimes don't know they want something until it is being offered to them, and may prove initially dismissive/hostile to new technologies. That doesn't mean that the product will not prove successful over time if it does in fact offer great value.
Laurie Dowling (3 months ago)
straight to the point
tangobayus (3 months ago)
Uber is not a success. It bleeds money like a stuck pig and will never do an IPO. What if we apply machine learning or deep learning to this question?

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