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Most leaders don't even know the game they are in - Simon Sinek at Live2Lead 2016

33471 ratings | 2236491 views
Trust and cooperation are not standard in our organizations and yet we know they should be. There are two attributes that every single leader has the opportunity to possess that will help them create the types of organizations we would be proud to call our own. Those two attributes are EMPATHY & PERSPECTIVE. Simon Sinek's full keynote from John C. Maxell's Live2Lead event in Atlanta, Georgia, October 7, 2016. Find more tools, resources and ideas to inspire at https://startwithwhy.com.
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Text Comments (808)
Bl Ah (46 minutes ago)
This is the second video I've seen where he applies the finite/infinite example. Apparently he thinks this a very deep concept.
Dustin E. (3 hours ago)
I thought this was Markiplier for a second.
mercytoday (7 hours ago)
The only think I would disagree with is everyone on social media at this time in history can identify with these behaviors. It’s not millennials. It’s social media addiction and the all addicts are the same regardless of age.
Dan (1 day ago)
He's only sharing observations but offers nothing we don't know. "Leaders" usually just wish to escape from real world work. We can't escape work because we all live in a broken and fallen world. True leaders emulate the apostle Paul and patiently wait for the hope of Christ's return whilst making disciples. A leader is a servant. The greatest leaders are the most selfless servants
toemas8 (1 day ago)
I worked for a large multinational spent a lot of time building up my team (mostly millennials). I found them exceptionally hardworking, they love to feel part of something bigger. Due to down sizing and completion of a major project I was made redundant. So that the rest of my team would not ‘get the wrong message’ I was given a nice payout so I would go ‘nicely’. It’s worked out rather well, as my old boss offered me my old job back so I was unemployed for two days. I will be going back to a consulting firm ...I can say the culture between my old company and the large corporation is chalk and cheese. In the consulting firm I grew and helped others grow at the corporate It was all politics and HR waffle. No one could or wanted to make a decision, I was a less effective leader than I was before I started at the corporate. I did learn many things working for the large corporate so I don’t want to sound overly negative. The story about Noah really resonated with me as I felt like I was working at Caesar’s Palace for the last 4 years😂
Yugank Arora (2 days ago)
Lol CEO is not responsible for customer.....joke
Elie Bou Assaf (2 days ago)
Rip Noah, probably fired from Caesar's Palace where he was making good money.
Liah Yoo (2 days ago)
Legendary as usual🙌🏼
GnosisMan50 (4 days ago)
I wonder how much Noah is getting paid as a barista.....most likely, not enough to make a living. If I had the power, I’d get rid of all corporations and replace them with co-ops. Simon knows a lot but he will never criticize capitalism
Paul Deacon (4 days ago)
Be polite at work but remember it is work, not a social gathering.
Michel van de Pol (6 days ago)
can the police takes action against this con artist
Arden Solari (7 days ago)
I just realized I’m an infinite player in a job that worries about a non-existent finite game. :(
Building a business and I so needed to hear this right now (about the Infinite Game). Wow. Thank you.
ndam valentine (8 days ago)
I listen to him talk in my room and spontaneously clap for him to the hearing of my neighbours who were surprised. His teachings are great and timing.
Grant (9 days ago)
Why are people laughing?
Tikus Keriting (10 days ago)
i want to buy an iPhone now!
K U A R O O (10 days ago)
Then DO IT!!!
ChTh Chng (10 days ago)
This video is quite entertaining unfortunately it does not apply to Asian work culture. Therefore if you are from Asia and work under Asian companies you can keep on dreaming as this not gonna work at all.
shobvious (11 days ago)
Could not agree more on the problem with shareholder supremacy. Great analogy too - it's like putting support of the fans way above support for the team. Obviously not a winning strategy, in the long run that team will deteriorate.
John McMillen (11 days ago)
These points were incredibly insightful --> -Parenting -Technology -Instant gratification -Environment My favorite thought was that we too often see the destination, but we fail to see the mountain (of work/sacrifice/effort required to achieve something worthwhile)!!!!
Lee Cox (12 days ago)
Sooo true! The first duty of any leader is to make that his/her people have everything they need to do their jobs...a leader is supposed to support the folks who actually do the work.
Morahman7vnNo2 (12 days ago)
This guy is full of shit, throw them to the dogs I say! And then have those very dogs thrown in the steamship boilers. *There's no room for humanity in business.* You last one to rule the world is a rotten egg.
Hassan Baalbaki (12 days ago)
legend, love listening to this gentleman, over and over again. never get tired of it. The infinite game, always.
Raman Mehta (12 days ago)
This guy is incredible. I simply love the way he is teaching what true leadership is all about👍🏻👍🏻
Chris Arnold (13 days ago)
One of the best speakers in the world.
Yes Simo Sinek is great!!!
Olivier Jonard (14 days ago)
It's quite sad that such basic managerial and leadership skills still need to be taught.
Yes Simon, so appreciate your work and ways of representing the lived experience of connected leadership- also that i can connect people to a script of how leadership can evolve 🙏
Jose Borra-Serrano (15 days ago)
As relevant today as it was 2.5 years ago... great video, thank you Simon!
TheBlack N (16 days ago)
yes man leaders who are known as great leaders in history are known for their mercy and empathy.
mustBxtrem4me2commnt (16 days ago)
Gen X was slaughtered (that was the missing leadership) . From dot com bust 10 year cycle, mortgage bust 10 year cycle) this generation was always cut first so guess who training the new workers? Corporate america have downsized the mid management and promoted the cheaper labor "HOPING" they could train and lead. WRONG.. This is why there is a huge "LOST leadership" in the organization. Gen X was squeezed 2x's and there are displacement for 2 decades with job skills. Innovation started when? And Leaders started by whom? THINK.. the biggest weakpoint in the organization is HR and top heavy folks that does nothing but sit in their office looking at spreadsheets that they don't knw how to draft up themselves. Looking at all the job description, they are asking (expecting) the analyst to do the work of a manager, director, and leader. FUNNY but this is the new NORM.
Tess Peng (16 days ago)
Hey I would like to become a BIG leader not knowing the game I am in instead of a clear mind a footboy:). Isn't that so cool be a leader what you said? Yes for me. Gone out of here to the other video for 3 minutes of listening...........STF....
NOAH at the Four Seasons in Las Vegas is incredible!
Diego Delillo (19 days ago)
It seems like a company I know
Rands RastaSoulFunk (20 days ago)
Noah needs a promotion!
Howard Liang (20 days ago)
This is answering so many of my questions.
Jules Sanchez (20 days ago)
Thanks Simon, I always love listening to your insights. I see this a lot and advocate a lot of what you just talked about. It is never received well. If we could just be better leaders then our teams will be able to be the best at who they are....
Alma All Fashion (22 days ago)
thanks, Simon for your motivation as a good Leader. Leadership motivation you're my mentor.
Tom Tweak (22 days ago)
As far as the millennium thing goes. They are no different from any other generation. In the past you had people not willing to work or were able to do the work and you have the same in the millennium's today. The major difference is lack of leadership. To many company's dont want to hurt someones feelings. Life is hard and like it or not but other countries and businesses are out to cut your throat and to play softball and say we must be more understanding will cause you to be defeated because you have those who wont play by your rules and will rule over you if you dont WIN !!!!! I think you are right on some things but to soft on others...…….You are also playing to win dont fool yourself...……..
Tom Tweak (22 days ago)
I agree with a lot of what you say however I totally disagree with the one company is playing to win and the other is playing to survive theory...….they are both playing to win. To win means you survive. You cant last in business if you dont have a win from time to time. Just like you are trying to win over your audience or your customers. Youre trying to convince them to listen to you so you are trying your best to win the game. You can hear it in your voice and see it in your body language. You are desperately trying to convince them you are right ( trying to win the game )……….
Tom Tweak (20 days ago)
+Ethan Domingo So to understand it means to agree with your understanding of it huh? Kinda childish and foolish on your part. A loser will always hate a winner...…..that would be you my friend...…..
Ethan Domingo (20 days ago)
Sorry my friend you’re the finite player he’s talking about. If you can’t understand what he’s talking about, It means you’re always going to come second. The winners try to beat themselves, the losers try to beat the winners
Amanda Whitten (23 days ago)
His first point on millennials doesn't apply to me. Maybe it's because I'm a 31 year old millennial but I dont think Im in the minority. No one I knew got a medal just for being in the race for example
Keshav Kaushik (23 days ago)
27:17 "Car Length Late" is enough for me to get fired, I'm already 1 hr late
Keshav Kaushik (16 days ago)
+Ethan Domingo yeah, like It's thing😂
Ethan Domingo (20 days ago)
Keshav Kaushik then get up earlier
Chew KamHow (24 days ago)
Thanks Simon, very inspiring
purple8348 (25 days ago)
interesting help in life. thanks
Kareem Hussaini (25 days ago)
1. Leaders need empathy and perception. 2. A leader's job isn't to be 'in charge', it's to take care of those in their charge. Empathy is being concerned about the human being, instead of their output. MILLENNIAL PROBLEM: Low self-esteem. "My doors all always open, if you have the courage to walk in." Cellphones and social media are chemical addictions, just like alcohol and drugs. KEEP THEM AWAY! Millennials are impatient, not entitled. An insecure generation without coping mechanisms, which wants things, and wants them now. Make an environment where people feel safe enough to admit mistakes. If there's an entire generation struggling, maybe it's not their fault, it's your fault. *How do I help my people be at THEIR NATURAL BEST?* After empathy comes perspective. The game of business is forever, there is NO competition between a finite company and an infinite company. It's not about the battle, it's about the war. Conclusion *You want to be a great leader? Start with empathy. You want to be a great leader, change your perspective, and play the game you're actually playing.*
JCarlos Quebrado (26 days ago)
Simon Sinek's lessons/talks don't disappoint. I've listened to hundreds of Ted Talks, Simon is one of the most inspiring speakers I listen to.
Ankit kataria (29 days ago)
Cx Yu (29 days ago)
That's not about business only, what I've learnt here is that we should also live our lives as infinite players.
Believer (1 month ago)
that's great b absorption but when you thin of it when the get the they cant not do be lead because most of them they are croaks and that's how the lead and the one they can they cant stay in organization if they comment it will be tred to president of a company the one you taking about its the visionaire and that comes natural the way they where rise not degreed only opinion any respond be appreciated thank you
Think Citric (1 month ago)
I wish ALL of my ex-bosses watched this speech.
Rajat Bhattacharjee (1 month ago)
I don't know whether Simon reads these comments, but I hope he does. I was going through a tough time where I felt like I was being trampled over by people who were just better or successful in their lives versus me who could barely keep up. I knew I wanted to be an ambitious leader but I didn't want my ego to win over me. I didn't want to become a horse in an animal race, but wanted to know how I could serve or how I could unite people towards a common purpose. I sincerely want to thank you for your message and your efforts in building a better world. I came across your video and was reignited the lesson of empathy that all should possess. You have NO IDEA how much you helped me. Thank you! 😊
Jimmy's Tractor (1 month ago)
Layoffs are sometimes necessary. Unfortunately, if a company is not competitive, eventually, everyone gets laid off- permanently.
plasterdbastard (1 month ago)
The point he's making is with respect to the laying off of people because shareholder value targets weren't met - even in profitable years. Practicing empathy is about spreading the hurt instead of displacing it to the most vulnerable people on the team. Think about a platoon of marines, for example. That platoon functions because there's hard-coded empathy into the Marine Corps. You fight for the guy next to you. You put your life on the line for them, because they do the same for you.
Ajit Garg (1 month ago)
To the people who disliked this, give me one reason for it? Please, I want to know the different perspective which i may not be looking at.
nhat nguyen (1 month ago)
this talk has never been old !!
Jesús Ledesma (1 month ago)
In spanish please 😉👍
vainqueurm (1 month ago)
Amazed by the topic and the performance during the presentation!!!!!!!!!!!!! Many thx man! you make my day ;)
SICMADE7 (1 month ago)
I've worked for *several* companies over these last 16 years, and finally after 3 years of working w/ my recent employer, I just received my very first real official leadership (Team Lead) position. I feel humbled, honored, a little scared but confident in my abilities to achieve a highly efficient and successful team. This video is the 2nd leadership training video I've come across and wow, all I have to say is that my mind has been blown on so many levels ha, thank you for this! Thank you man!
Chris Adamo (1 month ago)
So insanely spot on and simple changes we all can make TODAY... so what's holding us back?
J Colt (1 month ago)
I think generation z is going to be a greater problem than the millennials.
Store Manager Training (1 month ago)
very true! I need to get all my managers to watch this video!
drackxman (1 month ago)
Where I work is just like this. All they talk about is the stockholders and customers. Never anything about the Employees. Ever. All you hear is how much product out the door. And we need to do more. But management never listens to what the employees say to make things better. With unemployment at or below 3 %, they are losing good people and cannot attract anyone. They cut their own throat with this Shareholder Supremacy Theory.
Kisuke 21 (1 month ago)
I guess I'm really lucky to have parents who teached me the hard things in life(not taxes tho) from a very early age. I also got my calm mindset from my mom and stay completely calm even in a car crash(true story). I was a target for bullying during a large part of my childhood, but overcame it all by either not caring or standing up for myself. As a norwegian I will complain and cuss like a old sailer, but I will stay true to my word and finished what I started. I dont expect anything from the get-go, I will not expect respect if I have not earned it. I'm a simple/stupid man and will earn my way to what I want trough work and simple dedication. My parents are very loving, my mom is a friend and a mom who loves hugs, and my dad who is strict but worries. Thanks to them did I learn how good it is to rely on friends, lovers and co-workers, how reasuring. I will always turn to people for help. The bottle is for fun, the internet/phone is a way of simple communication and knowlege. But my friends and loved ones, are my strength. Cheers, from a 20 year old from norway working in Japan.
rakesh mishra (1 month ago)
Too Good
Aisyah Iskandar (1 month ago)
he's such an amazing speaker! i'm in awe of his fluent speech :o
CalLadyQED (1 month ago)
Wow. I finally found a Simon Sinek talk interesting, helpful, and accurate. Cool. Except... I am on the older end of millennials. I find that some of the characteristics and experiences he describes are true for younger millennials and Gen Zers who have just graduated from college, but not true for me and many other millennials.
Mark Dark (1 month ago)
Doesn't seem like that strategy played well for Apple :p
Sir Franco (1 month ago)
I feel like he is speaking to my soul!
Sir Franco (1 month ago)
Sheeesh!!! This guy works on his craft!
Kathie Graceffa (1 month ago)
OUTSTANDING. SPOT ON. I am a 30+ year veteran of high tech, having built the majority of my "success" on taking care of the people on the teams I always felt privileged to lead. Everything Simon said about empathy and perspective - completely resonates with my experience (I currently work for a less than Fortune 10). Thank you for this talk - it really helps me understand how to care for the millennial - including - how to interact differently with my own millennial children. "You're not in charge - you're responsible for those IN your charge". Beautifully stated.
Z Sadiq (1 month ago)
Great talker with infectious energy and good arguments.
Dualects (1 month ago)
the comparison with firing children when firing employees nearly made me spit out my coffee
Fawaz Shafiq (1 month ago)
Extremely valuable coach, guide & motivator of the Millennium!! Hats off to his contributions & all the hardwork towards making Companies understand the facts behind real Success! Simon Sinek is my official Leader, Coach & best Advisor now that if I ever get stuck in any kind of "situation" I directly talk to him and guess what, he actually respond every single time! Listen to me & understand my problem/ issue very carefully and then advise me the best solution per the nature of the each scenario I am in.. And the most amazing part is that he's open to all, never says: "sorry; no I'm too busy now; or can't help you on this one".. never! Thank you Simon, much more love & blessings your way!
shashank tripathi (1 month ago)
Recently I attended a workshop on "Deming System of Profound Knowledge" and to my surprise, several of the points covered by you matches with him. So I was wondering if you follow W Edwards Deming?
Get Lost (1 month ago)
I’ve told my counselors, teachers, family and bosses that they want everything right and nothing can be wrong and that it’s all a waste of a learning experience. Yet every single one of them decided to fault me and blame me for being indifferent from the rest of the “smart ones.” The “smart ones” are the ones who don’t question authority and go with the flow, the smart ones don’t wanna stand out from the pack and go a different direction. I’ve told everyone I’m rich with money and the money is coming, they all think I’m crazy and day dream too much. The money is coming and my financial success is thriving. I learn everything I can with or without help. Life is an experience best lived by doing.
MrAdonis258 (1 month ago)
Markiplier brother doing very well.
Ekow Addaquay (1 month ago)
Simon is officially my role model. He speaks with so much passion, enthusiasm and heart that i just camt help but truat what he says
Sylwia Sosna (1 month ago)
Yes it's interesting how the western coulture is very destination hungry. The focus needs to shift how we compare from yesterday or last year instead of comparing to others. We can be inspired by them but not focused to 'beat' the company.
Eileen (1 month ago)
I am an empath, having tried to implement individual growth in an environment that I was in charge of .... I FAILED... suffered gaslighting, mobbing from the bottom up & from the top down ... always thought, if you are hardworking, know your shit and are honest, you can carry people along .... Doesn’t work that way 😕... people are numbers, decisions are fickle... breaks me, seriously!!!
evolutionofj J (1 month ago)
I seriously just listened to this 3 times today while I was working at my desk. Best speech on all this I've heard in a while - thank you!
Near Air (2 months ago)
I wish Apple still thought this way. These days it’s more of how much $$$ can we squeeze out of our shrinking user base so it looks like the AAPL is still growing from an earnings perspective.
Amol Kadam (2 months ago)
Q- Do you love them A-Yes I love them all Q- So do you F*** them A-If that's your way Plz don't love me
Wilhelm Shultz (2 months ago)
Magnificent! Thank you for vauble content
krishan birhman (2 months ago)
SIMON you're SPOT ON. Thanks for sharing these valuable insights. The impact of this video is infinite..
Dat Boi (2 months ago)
how is a mass layoff a message of "this is not a meritocracy"? The layoff process isn't as arbitrary as "the wrong side of the spreadsheet". If you're not performing well, you're the first to go.
Dat Boi (2 months ago)
"through no fault of their own" no, this is mostly their own fault.
Mohamed Farrag (2 months ago)
Spot on, great Guy, great content, talented.
David Anthony (2 months ago)
My best friend plays online Chess on his cell phone when I visit. So I thought he was my best friend.
Odin Satanicus (2 months ago)
Yet another nobody who thinks he’s Jesus Christ
Nia Bride (2 months ago)
Oh yes, I made a mistake to admit that I screwed up in stressfull company. I got fired shortly after.
Iqtidar Ali (2 months ago)
Simon, great talk, very inspiring, you should get this account verified, grows trust!
FLT LABS (2 months ago)
Great speech, thank you.
M C A (2 months ago)
Apple is no longer an infinite player. Tim Cook answers to the board.
Corinne Tessier (2 months ago)
Amazing content! Congrats!
Eial ine (2 months ago)
Thank u <3
morthim (2 months ago)
Fábio de Freitas (2 months ago)
I will improve my English with you, thanks to share your experiences with us and and value to be add in real networks.
myst93 (2 months ago)
What the fuck is that woman with blonde hair doing!? Christ, the entire fucking speech she's twisting and turning, and getting out tablets and her phone. Record the talk and sit still. Jesus.
Venkatesh babu (2 months ago)
Superficial is because just show off no communication. S appeals pulls through work overs. Muscle frails quick wraps mic Rock. Sit in front for those you have appeals.
Uriel David Sarasin (2 months ago)
He is a great speaker. Very helpfull information. Thanks!
Tongpeleng (2 months ago)
Empathy, this is so well put together. Great. 👍
marame zina (2 months ago)
We have to practise empathy 👍👍👍

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