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Experience the power of a bookbook™

107553 ratings | 18850065 views
At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution at http://IKEA.sg/bookbook (Singapore) or http://IKEA.my/bookbook (Malaysia). Available in the IKEA store from 8 Sept (Malaysia) and 18 Sept (Singapore).
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Text Comments (4683)
Jari Haukilahti (14 days ago)
The new IKEA catalog has no table of content anymore I guess to keep you guessing and to adapt to new ago of hidden and hard to get information -This sucks IKEA unless it comes back You can forget me as customer OK and I guess this is a work from you new boss... becausae he can mucjh like na.. could
The Local Coffee Mug! (1 month ago)
... You guys need need to make Merch right this second
MissyLillie (1 month ago)
It’s 2019 and this is still one of my favorite ads
Sue Diamond (1 month ago)
This is the best ad I've ever seen :-) <3
domsooch (1 month ago)
If this was some kind of parody or joke it would be so funny!! but i guess it's REALL! I want one!! can i buy it at the Apple store? or Ikea?
Naratthawan Threechownon (3 months ago)
"Excuse me, that's mine" hahaha love this.
unboxing theboxx (3 months ago)
FaithMidnight (3 months ago)
I have other book books
Michael Danielson (4 months ago)
Best thing ever.
_Serafi (4 months ago)
Singapore's sarcastic humour put to good use.
Luke WoodWalker (5 months ago)
It's somehow genius... But somehow I still feel offended. xD
xluffy - (5 months ago)
I love this lol
BrainyCreativity (7 months ago)
oh so this is the original "oh you mad mad" meme haha this is the "book book"
This video is a copy of Libreria Popular´s ALBACETE video
unboxing theboxx (8 months ago)
I just bought a lot of furniture at ikea
Kraton Wolf (10 months ago)
2:03 "so the 2015 kia catalogue is free." Wait, when did we stop talking about Ikea and start talking about Kia?
3000 Bass (11 months ago)
love it!
Vamshi krish (11 months ago)
we are still living in 2018....but this guy here is in 1918😁😁
Marzipano Canno (11 months ago)
It’s just a book.... XD
Almost Humans (11 months ago)
BookBook, where technology dies
Ujjwal Prakash (11 months ago)
are you serious! <facepalm>
Lucas Leong (1 year ago)
CC's World AUSTRALIA (1 year ago)
Great LOL so so right, take care
Loann Bocandé (1 year ago)
Dédicasse darcy
Emma Lenoir (1 year ago)
Loann Bocandé konichiwa
Justin Carawan (1 year ago)
And no annoying popup advertisements? What is this witchcraft? XD
CC's World AUSTRALIA (1 year ago)
Totally LOL
RSB ANT (1 year ago)
Got this video from Mr.morehouse:cal middle school teacher
HOBART REALITY TV (1 year ago)
I thing this is a great way, to encourage people not to rely on technology madness...
CC's World AUSTRALIA (1 year ago)
So good, and yes, we rely so much in technology.....cheers
Adelaide Cox (1 year ago)
Mine didn't come with password protection. 😞
CC's World AUSTRALIA (1 year ago)
Sure did, the password is This bookbook is mine....cheers
Da faq =3
Jordan Bahr (1 year ago)
suchamazingdoge (1 year ago)
omg this is perfect
Ambroise demerss (1 year ago)
1:33 AMAZING..
uhh ok (1 year ago)
Chrill404 (1 year ago)
instructions not clear book was set on fire
LuKo (1 year ago)
This is genius.
TheSaltQueen 13 (1 year ago)
this is literally the best commercial i have seen
CC's World AUSTRALIA (1 year ago)
Great add, loved it!
Alexander Thomas (1 year ago)
im so confused
Hippity Hopity (1 year ago)
1 star not impressed my bookbook came with a smashed page
Flannels and Gaming (1 year ago)
There's a lifetime warranty!!! You're welcome!
RAAA (1 year ago)
ummm to be honest it looks like a normal book. soooo im not sure
NeedRent Productions (1 year ago)
I still love this commercial xD
CC's World AUSTRALIA (1 year ago)
SHIFTY (1 year ago)
well played IKEA well played
Confused Jedi (1 year ago)
Hoàng Phạm (1 year ago)
Came here from Advertising and Promotion. Great ad!!
Raphaël Brighi (1 year ago)
very good
Blues Eric (1 year ago)
awsome! Great! Perfect!
SadMachine (1 year ago)
Slt doc seven :D
Rickard (1 year ago)
WarPhoenixPlayz (1 year ago)
MKKL (2 years ago)
Hahaha xd
Maximiliano Amaya (2 years ago)
Where can I buy one?
Michał Winiarek (2 years ago)
Przejmujemy ten kanał! Kto w 2017?!
Alexander (2 years ago)
Sewds r dumb!
Joseph Christian (2 years ago)
trolling around App*e commercial. LOL
P P (2 years ago)
Best advertisement ever
Ash C (2 years ago)
This just made me love them even more
DjTotem (2 years ago)
Where can I buy it?
Pi La (2 years ago)
even 2 years later it is the best add I have ever seen. I love it.
san sa (2 years ago)
not waterproof 😂
Joeman106 (2 years ago)
lol i used to think that this was like really a digital technological marvel because of how they described it. i wasnt a smart kid.
Jane b (2 years ago)
it makes you want it
Richard Naffa (2 years ago)
i am
bruggetje (2 years ago)
You can now order the Ikea 2015 catalog for free. It will come in your mailbox you open with a key. If its not there, try it refresh the next day. That made me laugh
phcuk666 (2 years ago)
apple should make ad like this for their apple book
Siert1992 (2 years ago)
They did: http://www.apple.com/newsroom/2016/11/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html
John Spradley (2 years ago)
Little did you guys know this would end up being double satire http://www.apple.com/newsroom/2016/11/designed-by-apple-in-california-chronicles-20-years-of-apple-design.html Top kek gents, well played
Nagihan Uysal (2 years ago)
HattedSandwich _ Nj
_ _ (2 years ago)
tfw apple did this for real
The Podian (2 years ago)
> published on September 2014 > November 2016: Apple releases a $300 picture book
Master Ejura (2 years ago)
this was a few months late. As in, should have been released on April First.
Roll Out StrawBerry! (2 years ago)
Ethan Education lol
Master Ejura (2 years ago)
Two whole years and a few months late then
Dev (2 years ago)
Who's watching after apple released apple book for $299 ???
Jeyanth Kumar (2 years ago)
This just got real. Introducing Apple Book!
jong (2 years ago)
anyone know who are the targeted audience?
Miguel Henry (2 years ago)
xavier (2 years ago)
Is this a joke?
Wesley Tan (2 years ago)
귤생 (2 years ago)
진짜 패러디 장난아니에요ㅋㅋㅋ 재밌게 봤어요!
siji isac (2 years ago)
this is hilarious!! 😂😂😂😂
baker (2 years ago)
Hay look pewdiepie
Meow (2 years ago)
So glad I have received my 2017 bookbook™ recently!
Saba Ansari (2 years ago)
It's Wow!!!
Birgit H. (2 years ago)
It reminded me of Apple introducing macbook Air. So you can see this as IKEA trolling Apple. Thank you IKEA not only for your great products and inspirations but also for this commercial :)
Jordan Wight (2 years ago)
It's so genius but sadly so many magazines have stolen this idea.
lewstone1934 (2 years ago)
never before has an advert cut through the mindless, useless, pretentious bullshit of twenty-first century life so conclusively..
Ad Discovery (3 years ago)
Cette publicité nous a positivement surpris. Nous l'avons présenté sur notre blog (https://addiscovery.wordpress.com/2016/04/02/experience-the-power-of-a-bookbook-2014/) car la comparaison avec l’iPad nous a beaucoup amusés =) Merci Ikea pour cette publicité originale.
E Lye (3 years ago)
Brilliant tapi bohong. I walked into IKEA Cheras today and all the 2016 bookbooks boldly stated on the front cover that these were only for browsing in store and were to be returned at the checkout line. Does anyone know where they stash the flatpack Kista Kofins. I just want to be prepared.
Pragma (3 years ago)
Our children will ask when we show our books to them "Dad why did you printed e-book from 3d printer"
J.B. Langcua (8 months ago)
Pragma *print
Peter Moring (3 years ago)
#AriGalper; You're Bonkers ;-)
Scallyone (3 years ago)
Wow..very clever....will have huge appeal, especially for the tech heads.
Brian Zhanda (3 years ago)
Maelstrom (3 years ago)
Yeah, there's this new high-tech thing out now. It's called a FUCKING BOOK!!!!!!!!!!!
Star Star (3 years ago)
pfftt, it'll never catch on.
Shiny Hero (2 years ago)
-5 months later- Apple makes a book for $300 LOOL
Noah Mongoose (3 years ago)
I want one
Cao Vút (3 years ago)
Cole Timleck (3 years ago)
smh old people
Matt Freeman (3 years ago)
When will these new bookbooks be available?
Alexandre Taube (3 years ago)
Soundtrack ?
Thee Paradox (3 years ago)
seriously?! XD
Jack Hagar (3 years ago)
Ikr, crazy how far technology has come
Yobachi2007 (3 years ago)
Brilliant. Redefine old school functionality in new tech terminology and nomenclature. I still use bookbook technology along with mac book.
Brenda Jackman (3 years ago)
Simply genius
LittleMiss PVP (3 years ago)
I love this add so much😍😍😍😍😍😍😍😍😍😍😍
Yosep W.N (3 years ago)
casanova2784 (3 years ago)
10 years from now we will actually have a generation who will think this is a real commercial !
TanicWhisper06 (4 months ago)
Only 8 more years. Hopefully they see this
raiyaan movania (1 year ago)
Wait this isnt real?
FIRE (1 year ago)
It is a real commercial, dummy.
Emmett Chan (2 years ago)
Kych (3 years ago)
You know what, it is a fully real commercial. Yep. Truth has been told.

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