How do you rebrand a company? How do you grow a business? How do you stand out in the market? What role do designers play in all of this?
Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognizable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf.
“Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. In this episode, we meet the clients, Hamilton Family Brewery, which was founded in 2014 by husband and wife team Josh and Crysten Hamilton. Since then, their little brewery in Rancho Cucamonga, California has ballooned in size because of its growing popularity. The Hamilton's are looking to take the next step into retail, but Josh, who has been doing the design for the company up to this point, does not feel confident in creating a recognizable, stand out brand for that next phase.
In this series, we'll give you a behind the scenes look at this process, from start to finish. You'll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.
0:00 – Introducing Building a Brand
1:00 – Meet Blind
1:27 – First client meeting
2:13 – Meet Josh Hamilton
2:36 – What are the business goals?
3:33 – What is a rebrand? What is a brand?
4:09 – Who is the client? Meet Hamilton Family Brewery
5:30 – What is the Hamilton approach to crafting beer?
6:45 – The current logo
8:15 – What makes for a good logo?
8:40 – What is the assignment?
9:32 – On the next episode
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Host– Chris Do
Content Director– Matthew Encina
Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas, Stewart Schuster, Jona Garcia
Editor– Stewart Schuster, Kevin Ramlal
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Futur theme song— Adam Sanborne