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Over the years as a marketing strategist, I’ve spent a lot of time learning, studying, researching, and then testing, experimenting, and applying what works, and what doesn’t when it comes to launching a successful marketing campaign.
And here’s where things get interesting.
What I’ve found after launching literally thousands of different campaigns is that pretty much anything can work whether we’re talking about content marketing, email marketing, online advertising, or even good old fashioned direct mail…
But what separates the winners from the losers isn’t the tactic, but rather the underlying …is strategy behind it.
This is why it’s so important to set yourself up for success right from the start by being strategic and taking a few extra hours ahead of time to ensure you’ve planned out the campaign from start to finish.
I promise, the little bit of extra effort you put in here will pay off huge rewards and can even help you avoid a train wreck of a marketing campaign before it even gets launched.
One of the craziest things I see, and on a pretty regular basis too, is the creation of a marketing campaign “just because”.
What I mean by that is marketing, simply for the sake of marketing, or in other words, what I call “Random Acts of Marketing” which is creating a campaign without any clear plan, goal, or objective.
It’s probably not hard to believe that when this happens you’re pretty much doomed from the start. A campaign gets launched, it doesn’t bring in any new business, and then the business owner blames the tactic, channel, or marketing in general and goes back to doing things the way they did before.
Madness I tell you, madness.
It’s rare that a successful campaign gets launched without first determining the motive behind it and next, even just generally describing what success would look like.
So let’s fix that now by watching the video now!
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