Search results “Core value brand”
How to Identify And Define Your Core Brand Values
Learn why you need to define your core values, why actions must align with values, and how brand values benefit your business and bottom line. Plus, get four exercises to help you clearly define your own brand values and a free PDF workbook. Learn more and grab your free mini workbook with a master list of more than 300 brand values here: https://jenniferbourn.com/brand-core-values/ Subscribe and never miss a new video: https://www.youtube.com/c/jenniferbourn?sub_confirmation=1
Views: 831 Jennifer Bourn
Steve Jobs talks about Core Values at D8 2010
KARA SWISHER: What do you imagine the next ten of your life will be about? STEVE JOBS: Um. You know. This is probably a bad example, but I'm going to use it. When this whole thing with Gizmodo happened. I got a lot of advice from people that said, you gotta just let it slide. You can't, uh, you shouldn't go after a journalist because they bought stolen property, and they tried to extort you. You should let it slide. Apple's a big company now, you don't want the PR. You should let it slide. And I thought deeply about this, and I ended up concluding that the worst thing that could possibly happen as we get big, and we get a little more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. You know, you go back five years ago, what would we have done if something like this happened. You go back ten years ago. Uh, what would you do if, uh, what would you do — no I won't go into that — we have the same values now as we had then. We're certainly a little more experienced, we're certainly more beat up, uh, but the core values are the same. And we come into work wanting to do the same thing today as we did five or ten years ago which is build the best products for people. You know there's nothing that makes my day more than getting an email from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going. And it's what kept me going five years ago. It's what kept me going ten years ago when the doors were almost closed, and it's what'll keep me going five years from now, whatever happens.
Views: 129796 stevenote
How To Generate Recall Value | Brand Promise | Dr Vivek Bindra
In this video, Dr Vivek Bindra talks about the value of Brand Promise in your business. He has also given tips to improve your Brand Image. To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Steve Jobs - Apple Core value
Steve jobs talks about apple core values.
Views: 5015 jason mulani
Our Values
When Erling Persson founded our company in 1947 he combined a strong business idea with a value-driven way of working. Since then, our values have been brought to life by employees around the world, making us the successful global fashion company we are today. This film tells the story about our culture and values – what we stand for and how we act within the H&M group. It stars our own employees – true value ambassadors from all over the world.
Views: 33943 H&M
The importance of having core values for your business
Corporate values form the foundation of an organization. Value system forms the core of our existence and growth. In this video, you will find out in a giff, the importance of corporate values and how it contributes to build a system. For more details you can also visit our website http://crashcoursemba.com Business Insights is a series created by Paul Robinson (http://www.paulrobinson.in); the ideas shared are from his experience as a coach, consultant and an author. Recommended books: 1. ‘Good to great’ by Jim Collins & Jerry I Porras https://goo.gl/ym4Xe7 2. ‘Built to last’ by Jim Collins https://goo.gl/ABaXwF 3. ‘Built on Values’ by Ann Rhoades https://goo.gl/ECFk4R 4. ‘How the mighty fall?’ by Jim Collins https://goo.gl/3P7SQT 5. ‘Great by choice’ by Jim Collins & Morten T Hansen https://goo.gl/PmmeLd
Views: 16157 Positive Revolution
Why we need core values | James Franklin | TEDxPSU
What are your core values and are you using them to improve the quality of your life and your work? Part of discovering what values exist at your core is looking back at the failures and triumphs of life to improve and ensure a successful future. James Franklin is approaching his second season as the head coach of Penn State’s Football program. Franklin was named the 16th head football coach in the storied 127-year history of the Nittany Lion program on January 11, 2014. A two-time All-Pennsylvania State Athletic Conference (PSAC) quarterback at East Stroudsburg University, Franklin has demonstrated the ability to recruit, teach and motivate talented student-athletes throughout his coaching tenure. Franklin graduated from East Stroudsburg in 1995 with a degree in psychology. He also earned a master's degree in educational leadership from Washington State University. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 150504 TEDx Talks
Steve Jobs - Core Values and Brand Advertising
In outtakes from a 1997 film, Steve Jobs describes the genesis of the brilliant “Think Different” campaign. The campaign was built around Apple’s core values that do not change. The campaign was designed to let people know who Apple was and what the company stood for in the world. Note that Steve Jobs, not Richard Dreyfuss, is the voice over in the never aired version of the commercial embedded in this video. To learn more about Steve Jobs, see his one-page bio plus discussion guide/questions for this video plus print ads from the campaign:: https://drive.google.com/open?id=1YQvsdvToCNWn5hembOHrd46x01SyBH_0 Think Different print ads https://drive.google.com/file/d/1BFG4oSn_I3oc1WNuN6RcNmhvAFOFKF6I/view?usp=sharing
Views: 691 Stan Talks
Ashiana Core Values and Brand Change with Employees Testimonials
A video about Ashiana's core values. Must watch...
UOB Brand TV Commercial – Our Values Define Us.
UOB Brand Launch Television Commercial – Our values define us
Views: 8306018 United Overseas Bank
Apple - Perspective
Here's to those who have always seen things differently. http://www.apple.com/?cid=www-us-yt-per
Views: 3573570 Apple
Why You Need Core Values for Your Brand
Hire Adam https://plvisuals.com/digital-marketing-services/consulting/ Pennylane's Core Values Are: Consistent Excellence: Deliver the highest quality product or service at the best value possible to meet or exceed our customer’s expectations. Collaborative: Collaborate as a team putting the company’s well being before our personal opinions by properly communicating and compromising. Integrity: Demonstrate honesty and ethics towards our customers with a win/win philosophy and always follow the golden rule along with superior customer service with a constant goal of always helping them grow. Innovative: Always strive to learn and grow with new ideas driven by creative passion and technology. Educational: Lead our industry by always learning and sharing valuable knowledge with our customers to help us all rise above challenges and stand out from the crowd. Inspire: Create a positive inspiring work environment that enables achievement, work-life balance, and success. Take time to recognize individual/team
How to Brand Yourself/Business, Define Your Values and Standout in Your Market | Dan Martell
How do you create a brand that stands out in your market? Do you know your brand values and what it stands for? How about how to create an irresistible offer? In this video, I share the 3 most important steps you need to take to nail your branding and stand out in the marketplace. 4 Steps To Finding Your Brand’s Soul http://www.danmartell.com/branding/ Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell How do you create a brand that stands out in your market? A brand that ascribes itself in permanent ink on the minds of your ideal client from the moment they first encounter it? That’s what I tackle in this week’s video. It all comes down to your brand. Your brand is what people “feel” about your business. It’s the outcome of every interaction, direct or indirect, that someone has with your business. A truth: your brand can’t be created, it can only be extracted. It comes from within. In this week’s video, I’ll show you how I helped my sister-in-law create an amazing brand that’s helped her stand out in an extremely competitive marketplace (real estate)... … as well as the branding framework I turn to over and over again to create brands that spark loyalty, affinity (and sales). It all comes down to these 3 steps: 1. Values: If you have kids, what beliefs would you leave them? 2. Ideal Customer: Who would you love to serve AND that has money? 3. Irresistible Offer: Education value, guarantee, no brainer. Ignore these steps and you’ll just blend in with the rest of your competitors... just another “me too” product/service that does X. I believe you can do better. I KNOW you can do better! Follow these 3 steps and share with me in the comments what you came up with! Have an incredible day! With gratitude, – Dan Don't forget to share this entrepreneurial advice with your friends, so they can learn too: https://www.youtube.com/watch?v=PYlaowox_fw ===================== ABOUT DAN MARTELL ===================== “You can only keep what you give away.” That’s the mantra that’s shaped Dan Martell from a struggling 20-something business owner in the Canadian Maritimes (which is waaay out east) to a successful startup founder who’s raised more than $3 million in venture funding and exited not one... not two... but three tech businesses: Clarity.fm, Spheric and Flowtown. You can only keep what you give away. That philosophy has led Dan to invest in 33+ early stage startups such as Udemy, Intercom, Unbounce and Foodspotting. It’s also helped him shape the future of Hootsuite as an advisor to the social media tour de force. An activator, a tech geek, an adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan has recently turned his attention to teaching startups a fundamental, little-discussed lesson that directly impacts their growth: how to scale. You’ll find not only incredible insights in every moment of every talk Dan gives - but also highly actionable takeaways that will propel your business forward. Because Dan gives freely of all that he knows. After all, you can only keep what you give away. Get free training videos, invites to private events, and cutting edge business strategies: http://www.danmartell.com/newsletter
Views: 58378 Dan Martell
Cisco Employees Share Our Values
Cisco employees share how they think our values help make amazing things happen -- from focusing intensely on customers to making innovation happen to always doing the right thing. Learn more about the #IoE: http://cs.co/jlbYT0cx. Subscribe to Cisco's YouTube channel: http://cs.co/Subscribe.
Views: 33768 Cisco
✪✪✪✪✪ We're uploading our new videos at - https://bittubers.com/profile/TheAudiopedia . Check us out and SUBSCRIBE there. ✪✪✪✪✪ ✪✪✪✪✪ The Audiopedia Android application, INSTALL NOW - https://play.google.com/store/apps/details?id=com.wTheAudiopedia_8069473 ✪✪✪✪✪ What is BRAND MANAGEMENT? What does BRAND MANAGEMENT mean? BRAND MANAGEMENT meaning - BRAND MANAGEMENT definition - BRAND MANAGEMENT explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand. A brand manager would oversee all of these things. In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competition and building loyalty among customers." In 2004 and 2008, Kapferer and Keller respectively defined it as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product (see: Brand equity). Based on the aims of the established marketing strategy, brand management enables the price of products to grow and builds loyal customers through positive associations and images or a strong awareness of the brand. Brand management is the process of identifying the core value of a particular brand and reflecting the core value among the targeted customers. In modern terms, brand could be corporate, product, service, or person. Brand management build brand credibility and credible brands only can build brand loyalty, bounce back from circumstantial crisis, and can benefit from price-sensitive customers. Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities". It is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever-tougher competitive situation on many markets. A product's superiority is in itself no longer sufficient to guarantee its success. The fast pace of technological development and the increased speed with which imitations turn up on the market have dramatically shortened product lifecycles. The consequence is that product-related competitive advantages soon risk being transformed into competitive prerequisites. For this reason, increasing numbers of companies are looking for other, more enduring, competitive tools – such as brands. Brand management aims to create an emotional connection between products, companies and their customers and constituents. Brand managers may try to control the brand image. Brand managers create strategies to convert a suspect to prospect, prospect to buyer, buyer to customer, and customer to brand advocates. Even though social media has changed the tactics of marketing brands, its primary goals remain the same; to attract and retain customers. However, companies have now experienced a new challenge with the introduction of social media. This change is finding the right balance between empowering customers to spread the word about the brand through viral platforms, while still controlling the company's own core strategic marketing goals. Word-of-mouth marketing via social media, falls under the category of viral marketing, which broadly describes any strategy that encourages individuals to propagate a message, thus, creating the potential for exponential growth in the message's exposure and influence. Basic forms of this are seen when a customer makes a statement about a product or company or endorses a brand. This marketing technique allows users to spread the word on the brand which creates exposure for the company. Because of this, brands have become interested in exploring or using social media for commercial benefit.
Views: 21665 The Audiopedia
How to develop core values for your business
When you find your purpose, it becomes easier to identify what you value the most. In this video, structured guidelines help you in identifying value system for your business or organization. If knowing the difference between right and wrong will help you grow as a person, similarly, conveying these values to you team makes an organization grow; it is part of shared vision. For more information please visit http://crashcoursemba.com Business Insights is a series created by Paul Robinson http://www.paulrobinson.in ; the ideas shared are from his experience as a coach, consultant and an author Recommended books: ‘Good to great’ by Jim Collins & Jerry I Porras https://goo.gl/ym4Xe7 ‘Built to last’ by Jim Collins https://goo.gl/ABaXwF ‘Built on Values’ by Ann Rhoades https://goo.gl/ECFk4R ‘Why the mighty fall?’ by Jim Collins https://goo.gl/3P7SQT ‘Great by choice’ by Jim Collins & Morten T Hansen https://goo.gl/PmmeLd
Views: 4172 Positive Revolution
Steve Jobs about Apple's Core Value (1997)
Steve Jobs returned to Apple in 1997 after a 12-year absence from the company he had founded. Apple was close to bankruptcy at the time. Over the next decade Jobs not only revitalized the company, but turned it into one of the most important brands of our time. In those first months when the media was writing off the company as irrelevant and Apple employees/investors were not sure of the future, Jobs held an informal staff meeting. What he told his employees at the time rings as true today as it did then: "Marketing is about values. This is a very complicated world. It's a very noisy world. We' re not going to get a chance for people to remember a lot about us. No company is. So we have to be really clear about what they want them to know about us. Our customers want to know what we stand for. What we're about is not making boxes for people to get their jobs done. Although we do that very well. Apple is about more than that. We believe that people with passion can change the world for the better. That's what we believe." Apple, Think Different (1997)
Views: 33193 Marco Derksen
Are you looking for a job? If you're watching this video, you're part of a small percentage of people that care about the values and principles of their employer; this is a well known success factor in employee performance and tenure. However, you're competing with many others that apply in bulk for the same position; so how do you capitalize on your time investment? Be proactive! when applying And during interviews, be sure to let recruiters and hiring managers know that you watched this! --- We Put People First "Take care of associates and they will take care of the customers." We Pursue Excellence Our dedication to the customer shows in everything we do. We Embrace Change Innovation has always been part of the Marriott story. We Act with Integrity How we do business is as important as the business we do. We Serve Our World Our “spirit to serve” makes our company stronger.
Views: 10124 Dan Croitor
Personal Branding: Assessing Your Core Values (Marketing Yourself)
One of the most important categories to examine when conducting a personal raw materials assessment is that of your Core Values, or what’s important to you. In this video, I discuss how core values are the guiding principles or the fundamental beliefs that often dictate people’s thoughts, emotions, and behaviors. They're often the basis by which people judge their own actions, as well as how they judge whether any particular thoughts and actions are deemed as “right” or “wrong.” Determining your core values and their importance to you can be a critical step in setting a direction for the development of both a personal brand and a professional brand, as well as for your success in creating a consistent workplace persona. Remember that your set of core values should be more than just a “wish list” of how you’d like to represent yourself. You should be able to embrace your core values and allow them to drive your decisions. Developing a list of core values that truly corresponds to your view of yourself and the world can actually assist you in making decisions, particularly under times of stress. Adhering to that list of previously determined core values will help ensure that the choices you make are ones that you’ll be happy with when you reflect on them at a later time… rather than being ones that you’ll later regret. Some questions to get you started on assessing your core values are: • What beliefs do you have that shape your view of the world? • What is important to you with respect to your work, your career, your personal life, and your role in society? • What are your feelings with respect to various concepts such as honesty, health, wastefulness, hard work, religion, family, sustainability, friendship, loyalty, integrity, respect, etc.? ----------------------------------------­------------------------------------- Anthony Miyazaki holds a Ph.D. in Marketing and has taught Digital Marketing, Marketing Strategy, Consumer Behavior, and Marketing Yourself (a personal branding course) over a 20+ year career in academia and industry. You can connect with him on LinkedIn, follow him on Twitter (@SensibleFolk) or Instagram (@SensibleFolk), and, of course, subscribe to his YouTube channel. LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 39445 Anthony Miyazaki
Core Values of Culture - Tony Hsieh (Zappos)
Tony Hsieh, CEO of Zappos.com, reviews the company's core values of culture. Hsieh explains living by (and hiring for) these core values creates an authentic company culture within Zappos.com. These values took over a year to develop, and are revisited annually through the insights and reflections of all employees.
Views: 88680 Entrepreneurship.org
branding 101, understanding branding basics and fundamentals
branding 101, understanding branding basics and fundamentals. Every business wants to be a customer's first choice. Building and managing a brand can play a significant part in making that happen. The concept of a brand extends far beyond just your company logo to your business' core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers' experience of your organisation. Customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales but it can also cause problems if you don't consult these stakeholders as your business grows. Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.
CEO Jeff Weiner Shares the Six Core Values at LinkedIn | SuperSoul Sunday | Oprah Winfrey Network
LinkedIn CEO Jeff explains how implementing core values from the top down has given the company 'an incredible competitive advantage'. For more on #supersoulsunday, visit http://bit.ly/1tNw5dg Find OWN on TV at http://www.oprah.com/FindOWN #OWNTV #SuperSoulSunday #Oprahwinfrey SUBSCRIBE: http://bit.ly/1vqD1PN Download the Watch OWN App: http://bit.ly/2hr1nX2 About SuperSoul Sunday: SuperSoul Sunday is the multi-award winning series that delivers a timely thought-provoking, eye-opening and inspiring block of programming designed to help viewers awaken to their best selves and discover a deeper connection to the world around them. Recognized by the National Academy of Television Arts & Sciences with two Daytime Emmy awards, SuperSoul Sunday features all-new conversations between Oprah Winfrey and top thinkers, authors, visionaries and spiritual leaders exploring themes and issues including happiness, personal fulfillment, spirituality, conscious living and what it means to be alive in today's world. About OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand -- and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. Discover OWN TV: Find OWN on your TV!: http://bit.ly/1wJ0ugI Our Fantastic Lineup: http://bit.ly/1qMi2jE Connect with OWN Online: Visit the OWN WEBSITE: http://bit.ly/1qMi2jE Like OWN on FACEBOOK: http://on.fb.me/1AXYujp Follow OWN on TWITTER: http://bit.ly/1sJin8Y Follow OWN on INSTAGRAM: http://bit.ly/LnqzMz Follow OWN on PINTEREST: http://bit.ly/2dvfPeN CEO Jeff Weiner Shares the Six Core Values at LinkedIn | SuperSoul Sunday | Oprah Winfrey Network http://www.youtube.com/user/OWN
Views: 30671 OWN
SN EP 42 Build a Brand Around Core Value: David Katz
Tom Reber is The No BS Performance Coach for Contractors and co-founder of the Contractor Sales Academy. Let's kick your contracting business in the ass: https://motorhard.com/ Some Of The Other Topics We Train On: -How to start a company... -How to grow your social media channels... -How to estimate projects properly... -How to grow your business... -How to grow your contracting company... -How to get more customers... -Painting -Water Features -Landscaping -Flooring -Remodeling Let's Kick Your Contracting Business in the Ass! SUBSCRIBE NOW! Facebook: https://www.facebook.com/Tom.Reber.Page/ Twitter: https://twitter.com/motorstrong Instagram: https://www.instagram.com/tomreber/ Google+: https://plus.google.com/u/0/+TomReber Other areas of interest: home improvement, aquascape, profit, business tips, how to start a business, small business ideas, the profit, ponds, contractor, make money, marketing plan, renovation, painter, landscaping, construction, construction jobs, construction management, builder, handyman, business, marketing, leadership, leadership styles, work from home jobs, business ideas, jobsite, job description, Benjamin moore, Sherwin williams
Views: 116 Contractor Fight TV
4 Steps to Discovering Your Core Values
[email protected] This video will help you to discover your core values. Core values will help you create the life of your dreams.
The Mission, Vision, and Values statements
A great way to formalize a company’s purposes, goals, and values is to have formal mission, vision, and values statements. The Mission statement addresses the question “Why do we exist?” or “What is the fundamental reason for our organization’s existence?” The Vision statement describes the desired future position of the company and answers the questions “What do we want to achieve in the future?” and “Who do we want to become?” A company's values are the guiding principles for the way it expects its employees to behave. On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers
Views: 65935 365 Careers
6 CORE VALUES AT HILTON via Chris Nasetta
Are you looking for a job? If you're watching this video, you're part of a small percentage of people that care about the values and principles of their employer; this is a well known success factor in employee performance and tenure. However, you're competing with many others that apply in bulk for the same position; so how do you capitalize on your time investment? Be proactive! when applying And during interviews, be sure to let recruiters and hiring managers know that you watched this! --- HOSPITALITY We're passionate about delivering exceptional guest experiences. LEADERSHIP We're leaders in our industry and in our communities. INTEGRITY We do the right thing, all the time. NOW We operate with a sense of urgency and discipline. TEAMWORK We're team players in everything we do. OWNERSHIP We're the owners of our actions and decisions.
Views: 654 Dan Croitor
Core values and brand - why aligning them matters
Brand advocate and founder of Brandology, Michel Hogan talks to Fiona Boyd, co-author of Niche Content Millionaire about why the relationship between a company's real core values and its brand, really does matter.
Views: 346 NicheContent
Core value film - Brand IPG
For more details, visit www.ishwarparmargroup.com
Views: 34 ishwarparmargroup
Steve Jobs - Marketing is About Values (THINK DIFFERENT)
Steve Jobs speech in 1997 when he returned to Apple. Marketing is About Values (THINK DIFFERENT AD). Steve Job’s amazing marketing strategy! "Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA Chiat/Day. The slogan has been widely taken as a response to IBM's slogan "Think". It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. This speech is also refered to as the "crazy ones speech" and the best marketing strategy ever described. ★ Get More Great Tips - Subscribe ➜ https://bit.ly/2jcGyQu ★ Share this Video: ➜ https://youtu.be/Np6OQi8WGqs ★ Learn how to get rich (Warren's Buffet BEST Advice) ➜ https://bit.ly/2J0iBLU ★ 3 Powerful Tricks to Control your Anger (FAST) ➜ https://bit.ly/2J2Wn7J Transcript of the Speech: To me, marketing is about values. This is a very complicated world, It is a very noisy world, and we are not going to get a chance to get people to remember much about us, No company Is. So we have to be really clear on what we want them to know about us. Now Apple is one of the half-dozen best brands in the world right up there with NIKE, DISNEY, COKE, SONY, It’s one of the greats of the greats not just in this country (America) but all around the globe. But, even a great brand needs investment and caring…………. if it’s going to retain its vitality and relevance, the Apple brand has really suffered in this area in the last few years and we need to bring it back, the way to do that is not to talk about SPEED and FEES, It’s not to talk about BITS and MEGA-HERTZ, It’s not to talk about why we are better than WINDOWS. The Dairy industry try to convince you for 20 years that milk is good for you, it’s a lie but they tried anyway and the sales were falling and they tried “GOT MILK” and the sales went up. Got milk wasn’t even talking about the product, in fact it focuses on the absence of the product, but the best example of all and one of the greatest jobs of marketing that the universe has ever seen is NIKE, remember NIKE sells a commodity they sell shoe and yet when you think of NIKE you feel something different than a shoe company, in their ads as you know they don’t ever talk about the product, they don’t ever tell you about their AIR SOLES and why they are better than REEBOKK’s AIR SOLES what does NIKE do in their advertising? They honor great athletes, and they honor great athletics, that is who they are and that is what they are about, Apple spends a fortune on advertising, you’d never know it, so when I got here Apple just fired their agency and there was a competition with 23 agencies that you know, four years from now we would pick one and we blew that up and we hired CHIAT/DAY the ad agency I was fortunate enough to work with years ago and created some award-winning work including the commercial voted the best ad ever made, 1984 by advertising professional) And we started working about 8 weeks ago and the question we asked was “Our customers want to know who is Apple and what is it we stand for……..where do we fit in this world?” What we are about isn’t making boxes for people to get their job done, although we do that well, we do that almost better than anybody in some cases, but Apple is about something more than that, Apple at the core, its core value is that we believe people with passion can change the world for better, that is what we believe and we have had the opportunity to work with people like that……………and we believe that in this world people can change it for the better, and THAT THOSE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD FOR THE BETTER ARE THE ONES THAT ACTUALLY DO. And so what we are going to do our first brand marketing campaign in several years is to get back to that CORE VALUE. A lot of things have changed, the market is in total a different place than where it was a decade ago and Apple is totally different and Apple’s place in it is totally different and believe me, the product and the distribution strategy and the manufacturing are totally different and we understand that but VALUES and CORE VALUES those things shouldn’t CHANGE The things Apple believed in at its core are the same things Apple really stands for today and so we wanted to find a way to communicate this and what we have is something that I am very moved by, it honors those people who have changed the world, some of them are living, some of them are not, the ones that aren’t as you will see, you will know, if they ever used a computer it would have been a MAC and the Theme of the Campaign is “Think Different” it is honoring the people who think different and move this world forward and it is what we are about it touches the soul of this company. Thank you for watching!
Views: 984 Practical Success
For Millennials, Taking Action on Behalf of Brands is a Core Value
Edelman 8095 - Meet Me Permalink: http://www.businesswire.com/news/home/20101014006210/en/Study-Shows-Millennials-Action-Behalf-Brands-Core
Views: 92 BusinessWire
adidas Brand Values
adidas roots (who we are) adidas Brand Core Values.
Views: 5961 BudoMartAmerica
Core Values and Personal Branding | Branding Attraction
http://brandingattraction.com/free-express-workshop FREE personal branding workshop! The Art of Personal Branding is my video series dedicated to help you by providing insights and advice from experts in personal branding. In this episode I chat to David Wolstenholme from Brand Me Better. I ask about how our core values can shape our personal brand. David builds personal brands for aspiring recruitment leaders and consultants. His five-step program "BUILD", can help you on your personal brand journey and give you that vital competitive edge. To connect with David from Brand Me Better call: 02 8005 6967 If you have any questions about building your personal brand with video write to me at: matt @ brandingattraction.com Happy branding! Matt
Views: 105 Branding Attraction
5 Secrets to Finding Your Core Business Values
👩‍💻All the words to describe your business’s “why” that can’t just live tucked on a shelf somewhere in your brain—they needs to go on paper! That’s your brand positioning and a big part of that includes your core values. Figuring out how to write core values for your creative small business is something to have in place before you start writing website words that convert. 🖥📝 This set of timeless guiding principles is what you’ll use as a north star as you grow, make decisions, build a culture (even if you’re just a solopreneur) and even hire. Today, I’m tackling 4 secrets to DIY writing your own core values for your creative biz! 🖊Don’t miss your FREEBIE below, my Google Docs website copywriting mini-template!🖊 ___ // RESOURCES: FREE Google Docs website copywriting mini-template → https://ashlynwrites.lpages.co/aw-cfc-fall-18-google-docs-template/ Video Blog Post + Additional Resources → BLOG LINK “Traction” by Gino Wickman → https://amzn.to/2OrZjko Strengths Finder Test What’s Your Online Brand Voice Vibe Quiz → https://ashlynwrites.com/quiz Join the Copywriting for Creatives™ waitlist → http://copywritingforcreatives.ashlynwrites.com ___ // SUBSCRIBE FOR MORE TIPS: http://bit.ly/2tgymFc ___ // WATCH MORE: Need to be more productive? Check this out: https://youtu.be/jkK5ebKYf1s?list=PLd... Get my best copywriting tips here: https://www.youtube.com/playlist?list... ___ // JOIN THE PARTY: 🤳🏻Instagram: http://www.instagram.com.AshlynSCarter & #copywritingforcreatives 💻 Facebook: http://www.facebook.com/ashlynwrites 📸 Pinterest: http://www.fpinterest.com/ashlynscarter 💫 Twitter: http://www.ftwitter.com/ashlynscarter ___ // DETAILS & CREDITS: Get new videos and copywriting tips each week, and feel free to comment with what tips would help serve you in your business most right now! Special thanks to Creative Live, the Dapper Drive, and One Fine Day Productions for bumper video footage. [email protected] DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support!
Views: 791 Ashlyn Writes
How to write a value proposition? Defining 6 core elements of Value Propositions
In this video Mat Shore innovation expert explains in 6 simple steps the best way to write a Value Proposition. First one element of Value propositions is a target and definition of the target by segmenting the target into more specific focused people. • Based on their attitudes • Based on their beliefs • Based on their behavior • Based on their location, gender, age, We can start to narrow down who it is we're talking about and that's the essential first step of creating a value proposition and if we're in business-to-business there may be multiple people in that value chain that we need to consider the next part of any good concept. Value proposition is a definition of what problem we intend to solve which we are going to call the insight and the insight relates directly to the target it will be the target biggest unmet need and they will have many problems of unmet needs but we are focused on the one that is most significant to them because in solving that escalates the value of our proposition Next thing our third element is to understand what alternatives already exist in the market for the customer to resolve that problem who directly or indirectly already delivers against that problem and why they fail to adequately solve it because of course if the alternatives are solving the problem perfectly well already then the size of the opportunity is limited for us. Fourth aspect of our value proposition will then be our promise what we call the Benefit. We don't really get to control the benefit. The benefit is a function of the insight if the customer says to us do you know what my biggest problem is this is my biggest problem then the benefit we offer can't be anything else. It has to be a commitment to solve that problem nothing else. We can't have multiple benefits we need only have to one benefit to solve the big unmet need of the customer but of course the customer will then say well hang on a minute I don't believe that you can promise that I don't believe you can make my biggest problem go away give me a reason to believe. That you can so the fifth element of a good value proposition is what we call the reason to believe the proof that we can make the benefit come to life and deliver the promise to solve the insight despite the fact all those alternatives have failed to do so in the past Then ultimately most good value propositions end on a point of superiority some people call it a discriminator a differentiator a USP a unique selling point ultimately what we want to be able to say is in this value proposition that we're offering you. we can deliver the benefit to a high degree of uniqueness and superiority over everything else that exists in the market These all contain those six core elements and when they're presented to the customer in the form of a written concept they make the story believable and compelling and over many years that format has been proven to test well. SUBSCRIBE TO MatShoreInnovation https://bit.ly/2NQsqdQ MatShoreInnovation SOCIAL https://www.linkedin.com/in/mat-shore-31374b5 https://twitter.com/matshore https://www.facebook.com/people/Mat-Shore/100011731063795 https://www.youtube.com/channel/UChi4plFrWVB7Ci961WZdIUg About MatShoreInnovation? Mat Shore is an expert on Innovation having trained 35,000 people worldwide on the subject of Value Propositions and Insights since his company Outside In was founded in 2003. His clients include Philips, Samsung, GE and Citrix. You can find out more about Mat Shore from http://www.matshore.com or subscribe to his other Value Proposition Training Videos at MatShoreInnovation on YouTube.
Views: 39692 MatShoreInnovation
How to Communicate the Core Values of Your Brand by Celebrity Image Expert Starley Murray
Celebrity image expert Starley Murray explains to you how to communicate good core values for your brand. Tips such as being yourself and holding to your own core values plus a lot more will definitely help you. Learn to market yourself not for perfection but so your audience can relate to you. You should make it easy for your audience to relate to you by being realistic and clear with your brand values. To know learn about Starley Murray, visit her website: http://www.starleymurray.com Subscribe to her YouTube channel: https://www.youtube.com/user/StarleyMurray/videos Or follow her on: Facebook: http://www.facebook.com/starleymurraylive Twitter: http://www.twitter.com/starleymurray LinkedIn: http://www.linkedin.com/in/starleymurray
Views: 118 Starley Murray
Online Brand Marketing Course: How Core Values Work in Creating a Successful Business
Find out why you shouldn't spend a dime on marketing until you brand from within. Get all your questions answered on creating your personal brand strategy and how to maximize your marketing ROI. http://onlinebrandingcourse.com In this marketing training video, we're going to be talking about your signature presence and specifically, your core values. Your signature presence creates the foundation of your brand. Your core values, they give you a glimpse to your soul. Tapping into your deepest values gives you a quality of perseverance. Your deepest values, these are the things that you'd almost die for, give you your why power. That is much more effortless than willpower. To give you an example of how powerful core values are, I have a question for you. What do Oprah, Richard Branson, and Steve Jobs have in common? They're all billionaires that know exactly who they are and what they stand for. Their motivation was never about money. It was always about their mission, their core values. What are your core values? Your core values basically are your personal values. There's no difference between professional and personal. What are your internal drivers that you can tap into to lead you to success in your business? If you would like a list of core values, go to http://unleashyoubrandingcourse.com/ and sign up for the free online course. Visit my blog: http://BrandFromWithin.com to find more...find your #WhyPower - the keys to a successful and fulfilling life
Views: 277 Eva Y Chen
Core Values for Business Brand Success
How come values guide your business choices and team member culture to gain success.
Views: 12 Justin McMakin
mey story - What are the pillars and core values of our brand?
What are the pillars and core values of mey story? Matthias Mey talks about what we lay our greatest emphasis on. Pre-register online: http://meystory.com/
Views: 267 Meystory
The Core Values of a Captivating Tech Brand
Branding is, in any industry, all about standing out from the crowd. But in an industry where many brand values -- reliability, flexibility, responsiveness -- are all but essential, how do you safely differentiate your brand from the competition? View our short video to hear how fellow B2B marketers are finding new ways to make that unique, human connection with their customers.
Views: 390 TMinMind
Doing Core Values | Bob Keiller | TEDxGlasgow
The benefits of having a clear guiding purpose and running an organisation on sound principles has been well covered by many people before. Understanding your “why” is a compelling concept that is easy to grasp. Intellectually it is easy to recognise the potential benefits of operating within clearly defined core values. Practically, it isn’t as easy though. After the near-meltdown of global financial systems a few years ago many organisations recognised that they needed to start living by their values. Yet many continued to get fined and sanctioned for corrupt practices after this time. So, why is it so easy to understand the benefits of living and breathing a strong and principled set of core values, yet so difficult to make it actually happen? Because it’s much harder than people think. It takes unrelenting, obsessive, persistent leadership over many years and, even then, the minute you stop maintaining it, it decays like weeds reclaiming an unloved garden. But if you focus on the right things you can create a culture built on values that shapes the way that everyone behaves. In this talk, Bob shares some of the key learning points from his journey. Well-known for his innovation and leadership, Bob Keiller was appointed Chairman of Scottish Enterprise in January 2016. Previously, he was the CEO of Wood Group, a British multinational oil and gas company with $7 billion (USD) sales, over 40,000 employees, and operations in more than 50 countries. Bob has a Masters of Engineering from Heriot-Watt University and is a chartered engineer. Awarded Entrepreneur of the Year in 2006 and 2008, he was also named Scottish Businessman of the Year in 2007 and Grampian Industrialist of the Year in 2008. In 2011, Bob was voted “Scottish Male Business Leader of the Year” at the Scottish Leadership awards. Alongside his non-executive role in Scottish Enterprise, Bob is providing mentoring and support for ambitious business leaders and social enterprises. As a result, he has a busy calendar of public speaking engagements, delivering pitches, presentations and talks and successfully securing many contracts and raising lots of business funding. An open book, he claims to have made nearly every mistake possible, ever adding more to the list, and often shares his learning in this area in the hope of inspiring new business leaders. Married with three children, Bob currently resides in Aberdeen. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 31905 TEDx Talks
Interstate Restoration's Core Value - Do the Right Thing
Here at Interstate, we practice five core values on a daily basis: Do the Right Thing, Sense of Urgency, Accountability, Gather and Grow Talent, and Have Fun. These values define us, our culture, and are the winning combination for providing the Gold Standard in customer service. Find out what Do the Right Thing means to our team.
Building a Better World: ultimate mission and brand value. Motivational Leadership keynote speaker
Change your life and strengthen your business. Building a Better Business by building a better world. Show how you make a difference in the lives of your customers, clients, consumers. Leadership - motivational leadership styles, leadership skills, leadership quotes, management tools. Biggest ethical test for every culture and every nation: creating a better world, improving life for people. Core value to drive every political debate, underwrites all laws, basis of all team leadership impossible to lead effectively for long without this principle: will the world be a better place as a result of this activity or not? Key to management, marketing, brands, branding, corporate image, reputation and motivation. Applies to leadership and team management in every industry including banks, banking, retail, communication, technology, phone companies, logistics, travel, tourism, freight, manufacturing, health care, pharmaceutical industry, innovation, product development, research, construction, real estate investment, fund management, investment banking and energy, transport and aviation. Whose world? Fundamental principle. If everyone or every business followed this example, would the world be a better place? Define better and world. Example in pharmaceutical industry failure to adequately protect their own patents and intellectual capital in face of public criticism about global health inequalities and social justice. Failure by pharma industry to win the better world argument in media. The most important promise of every business: we will make life better at a price you can afford. Human resources, team motivation, staff engagement and customer engagement. Impact on marketing and customer relationship management, customer satisfaction surveys. How to win war for talent, encourage recruitment, reduce staff turnover, increase staff retention. Executive education and staff training in leadership. The purpose: deliver on the promise. Profit comes from delivering on the promise. Part of keynote on the $40 trillion green tech revolution which could transform the future of our planet, with innovations that will provide answers to global warming if rolled out on a large enough scale. Impact of technologies already available in energy industry, water conservation, carbon reduction, recycling, power transmission over long distances, alternative power generation, buildings management. Conference keynote speaker and Futurist Patrick Dixon -- author of SustainAgility book, lecture for Suez Environmental global leadership team.
BRAND CORE VALUES at Four Points by Sheraton Bali, Seminyak
"Stylish Resort For Modern Travelers In Seminyak" Located in the famous district of Seminyak, this four stars resort is the best place to enjoy Bali at its best. With walking distance to various dining, shopping venues and beach, a comfortable yet relaxing stay is in your hand.  Expect a great night sleep with great value on one of our 121 contemporary rooms and suites. At Four Points Seminyak, we enjoy simple pleasure in life with complimentary WiFi, Best Brew beer and feel- good food.  Find out more at www.fourpointsbaliseminyak.com or follow our social media 👇👇 Instagram : https://www.instagram.com/fourpointsbaliseminyak/ Fb : https://goo.gl/dZLgKZ Website : www.fourpointsbaliseminyak.com
How to Create Your Company Culture & Core Values | Alex Stavros | Calo Programs
Alex Stavros is the President and CEO of Calo Programs (www.caloprograms.com), a family of national behavioral health healing centers recognized for their trauma, attachment and adoption expertise. In this instructive presentation, already viewed and implemented by companies thousands of times, Alex uses his own company as a case study to teach us how to create a transformational culture. Alex discusses the importance of company culture and core values by referring to the work of Jim Collins and Ken Blanchard, and by highlighting the best practices of organizations such as Southwest Airlines, Zappos, and DaVita.
Views: 9007 Calo Programs
Company Culture - Align Your Core Values
Shep Hyken, Author, Customer Service & Experience Expert, & Speaker discusses core values and the company culture. If you enjoyed this lesson, and would like the info to come straight to your inbox, sign up for my newsletter at https://hyken.com/the-shepard-letter/ I’m honored to be the keynote speaker later this year at Office Pride, a franchisor of commercial cleaning service companies. All of the franchisees will be attending their annual meeting to network and learn about the latest and greatest opportunities happening in their industry. My job is to talk to them about customer service. As part of my homework, Todd Hopkins, their CEO, shared the Office Pride Culture book. As I was reading it, I came across a concept worth sharing. While Office Pride has created a great set of core values, Todd describes them as decision filters. He writes, “Our core values filter the outcome of what we, either impulsively or mindfully, decide to do.” Core values are what an organization believes and stands for. These are the principles and beliefs that guide an organization – and the employees of that organization. Many organizations’ core values include words like honesty and integrity. Office Pride’s core beliefs and values are as follows: Honor God Always Do What is Right Increase Brand Value Demonstrate Honesty, Integrity, and Hard Work Ethic Total Customer Satisfaction Go the Extra Mile Persevere with a Servant’s Attitude Accountability to Commitments The key for core values to work is to keep them in front of you, memorize them, and be conscious of how they tie into your daily behavior with your customers and employees. Just writing them down without acting on them is simply a writing assignment. Tony Hsieh, the CEO of Zappos, came up with ten core values for his company. In his book, Delivering Happiness: A Path to Profits, Passion, and Purpose, Hsieh says he hires for those core values. He will also fire for a lack of any of the core values. That’s how important they are to the health of his organization. It was Tony Hsieh’s book that inspired Hopkins to write his own culture book, which is a great exercise for an organization to consider. This short 84-page book devotes a chapter to each of his eight core values, supported by examples of how Office Pride employees and franchisees live by them. So, back to Mr. Hopkin’s concept of core values being a filter. If you are working for a company or going to work for a company, take time to understand their core values. Do they align with what you believe in? Can you live by these values? Is this the culture that you want to be a part of? If the answer is yes, then let the values be the natural filter that guides the way you perform and treat others. This video will answer the following and much more: What are core values? How do I align my company culture? How can I create a great company culture? Why do I need core values? Why do I need to define my culture? Shep Hyken is a customer service & experience expert, award-winning keynote speaker and New York Times bestselling business author. For information go to https://www.hyken.com. For information on The Customer Focus™ customer service training programs go to https://www.thecustomerfocus.com. Facebook: http://www.facebook.com/ShepHykenSpeaker LinkedIn: http://www.linkedin.com/in/ShepHyken Twitter: http://www.twitter.com/Hyken 314-692-2200 ShepTV is another Shepard Presentation (http://www.ShepTV.com) (Copyright © MMXIX, Shep Hyken)
How Core-Values Marketing is Fueling the Decline of Mass Advertising
Advertising a product is just not enough anymore. Now consumers want to know that your brand shares their likes, values and priorities. Ads are moving from mass-market shouting to subtle messaging that is more like an intimate conversation. In this three-minute emotional marketing lesson video, marketing speaker Graeme Newell shows how Hershey is using custom ads to deepen connection, and showcase a shared love of consumer's favorite TV shows.
Views: 524 Graeme Newell
5 Ways to Define Your Brand Values
Many of my students and clients find it helpful to think of their brand values simply as their unique points of view. But how can you discover and define those points of view - and then leverage them? In this video, I’m giving you 5 exercises to help define your brand’s core beliefs. By uncovering and clearly articulating your unique points of view, you’ll be able to build your brand on truth, not trends. Get ready for more clarity, more compelling messages, and a magnetic brand that attracts your ideal audience! Join me for this fun and value-packed training. ------ Are you an advanced entrepreneur and serious about scaling your brand beyond 6 figures? My team has created a FREE Brand Scaling Guide specifically for you. In it, we share secrets to unlocking your innate brand advantages and becoming the singular choice for your ideal clients. It’s based on my team’s work with 500+ students and clients, and the process we use to define and scale psychology-driven brands. Get the Brand Scaling Guide here: http://www.claritycode.co/scaling-guide ------ --- You can join me, my team of branding experts - and my community of audacious dreamers and do-ers - in these places: Say hello on social: Facebook Page: https://www.facebook.com/marketingkaye/ Facebook Group: https://www.facebook.com/groups/570487066328049/ Instagram: https://www.instagram.com/kayeputnam/ Pinterest: https://www.pinterest.com/kayeputnam/
Views: 239 Kaye Putnam
$126 for 6 Core CPU, 16GB RAM and NEW Motherboard: Amazing Value with LGA 1356
We are using a brand new LGA 1356 motherboard together with a Xeon E5-2430V2 6 Core 12 Thread CPU plus cheap 16GB RAM kit. The processor runs at a fairly low clock speed of 2.8 GHz, but this seems to be enough as I found gaming performance to be excellent! For the USD 126 that I paid for these parts, the value is amazing. But just because something is cheap, we still review it carefully to be sure you know what you are getting. Also, we will be looking at more parts in future videos. Affiliate links: LGA 1356 motherboard (I bought this one): http://s.click.aliexpress.com/e/c3Y5MCjO Search for other listings, might be cheaper: http://s.click.aliexpress.com/e/b41jaQY0 LGA 1356 motherboard on eBay: https://rover.ebay.com/rover/1/711-53200-19255-0/1?mpre=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_from%3DR40%26_trksid%3Dm570.l1313%26_nkw%3DX79%2BLga%2B1356%2BMotherboard%26_sacat%3D0%26LH_TitleDesc%3D0%26_osacat%3D0%26_odkw%3DX79A%2BLga%2B1356%2BMotherboard&campid=5338431416&toolid=20008 Other LGA 1356 board (nicer layout and USB 3.0): http://s.click.aliexpress.com/e/cAM5o1bw Other LGA 1356 board on eBay: https://rover.ebay.com/rover/1/711-53200-19255-0/1?mpre=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_from%3DR40%26_trksid%3Dm570.l1313%26_nkw%3DX79A%2BLga%2B1356%2BMotherboard%26_sacat%3D0&campid=5338431416&toolid=20008 Xeon 2430V2: http://s.click.aliexpress.com/e/Fq8beqG Xeon 2430V2 on eBay: https://rover.ebay.com/rover/1/711-53200-19255-0/1?mpre=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_from%3DR40%26_trksid%3Dm570.l1313%26_nkw%3Dxeon%2B2430V2%26_sacat%3D0&campid=5338431416&toolid=20008 DDR3 REG ECC RAM: http://s.click.aliexpress.com/e/cHxMUZLK DDR3 REG ECC RAM on eBay: https://rover.ebay.com/rover/1/711-53200-19255-0/1?mpre=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_from%3DR40%26_trksid%3Dm570.l1313%26_nkw%3DDDR3%2BREG%2BECC%26_sacat%3D0%26LH_TitleDesc%3D0%26_osacat%3D0%26_odkw%3Dxeon%2B2650v2%26LH_TitleDesc%3D0&campid=5338431416&toolid=20008
Views: 121883 PhilsComputerLab