Search results “Brand stretching companies”
Brand Extension
Click Here To See More From This Expert: http://www.docstoc.com/video/102015226 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 23356 docstocTV
Stretching the brand  Is it a good way for firms to grow    BBC News
Over recent decades the luxury industry has seen strong growth. Buoyed by success in one area some brands have sought to expand into others. But getting this right is not easy so what's the best way to extend a luxury brand? Jewellery and watchmaker Bulgari explains why it has taken a cautious approach to expansion.
Views: 1534 Creative News
Brand Extension Fails
Views: 6205 Six Degrees
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning & explanation
What is BRAND EXTENSION? What does BRAND EXTENSION mean? BRAND EXTENSION meaning - BRAND EXTENSION definition - BRAND EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. A brand's "extendibility" depends on how strong consumer's associations are to the brand's values and goals. Ralph Lauren's Polo brand successfully extended from clothing to home furnishings such as bedding and towels. Both clothing and bedding are made of linen and fulfill a similar consumer function of comfort and hominess. Arm & Hammer leveraged its brand equity from basic baking soda into the oral care and laundry care categories. By emphasizing its key attributes, the cleaning and deodorizing properties of its core product, Arm & Hammer was able to leverage those attributes into new categories with success. Another example is Virgin Group, which was initially a record label that has extended its brand successfully many times; from transportation (aeroplanes, trains) to games stores and video stores such as Virgin Megastores. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is not only time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core brand equity. While there can be significant benefits in brand extension strategies, there can also be significant risks, resulting in a diluted or severely damaged brand image. Poor choices for brand extension may dilute and deteriorate the core brand and damage the brand equity. Most of the literature focuses on the consumer evaluation and positive impact on parent brand. In practical cases, the failures of brand extension are at higher rate than the successes. Some studies show that negative impact may dilute brand image and equity. In spite of the positive impact of brand extension, negative association and wrong communication strategy do harm to the parent brand even brand family. Product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. An example of a product extension is Coke vs. Diet Coke in the same product category of soft drinks. This tactic is undertaken due to the brand loyalty and brand awareness associated with an existing product. Consumers are more likely to buy a new product that has a reputable brand name on it than buy a similar product from a competitor without a reputable brand name. Consumers receive a product from a brand they trust, and the company offering the product can increase its product portfolio and potentially gain a larger share in the market in which it competes. Brand extension research mainly focuses on consumer evaluation of extension and attitude toward the parent brand. In their 1990 model, Aaker and Keller provide a sufficient depth and breadth proposition to examine consumer behaviour and a conceptual framework. The authors use three dimensions to measure the fit of extension. First, the "Complement" refers to consumers taking two product classes (extension and parent brand product) as complementary in satisfying their specific needs.
Views: 3814 The Audiopedia
Brand Extension Vs Line Extension I Product Line and Brand Extension by Dr Vijay Prakash Anand
In this video, I have discussed a very important topic in Marketing - Brand Extension Vs Line Extension through Product Line and Brand Extension Grid. The video also talks about Additional Brand and Diversification Strategy.
Views: 1780 Marketing by Vijay
The Secret Behind Coca-Cola Marketing Strategy
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 431031 ThoughtCatalyst
What is PRODUCT LINE EXTENSION? What does PRODUCT LINE EXTENSION mean? PRODUCT LINE EXTENSION meaning - PRODUCT LINE EXTENSION definition - PRODUCT LINE EXTENSION explanation. Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. SUBSCRIBE to our Google Earth flights channel - https://www.youtube.com/channel/UC6UuCPh7GrXznZi0Hz2YQnQ A product line extension is the use of an established product brand name for a new item in the same product category. Line Extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its product line beyond its current range. The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. There are two types of product line extensions, horizontal and vertical. Horizontal extensions consist of keeping the price and quality consistent, but changing factors like flavour or colour to differentiate the products. Vertical extensions consist of increasing and decreasing the quality and price to create inferior and luxury goods. These product line extensions are often closely related to existing products in a brands portfolio, but targets specific brand consumers through this approach. Product line extensions help companies identify and tend to the needs of refined target markets. This approach is a way to try and increase company sales, as well as expanding their brands product portfolio within the desired market. This expansion of a company’s product line also increases their competitive impact, and if applied appropriately, their advantage within the intended market. Practically, when brands apply a product extension strategy they can often benefit from the new addition or additions. This is as extending their product line enlarges their product portfolio and as a result provides the consumers with more variety to choose from. This is positive, as consumers tend to enjoy being able to have choice and through expanding a brands product line, the brand is providing this choice. Investing in this approach is commonly pursued by companies due to their desire to create revenue and to advance their competitive status against rival companies. The advantages when undergoing product line extensions is that the new product or products are commonly closely related to existing products, so the company often has the appropriate production process and capacity to produce the new product or products. Issues facing product line extensions can include company’s investments in the new products without the desired return. The product may come at a loss or may not be able to make enough of the return the company was forecasting for. The new addition could also send confusion to the company’s customer base, and in turn negatively affect the loyalty they have for the brand. This can evidently become a long-term risk in terms of brand image, as consumers may have a new view of the brand as cheap, in the case of downward extension, or unrealistic and unreasonable in terms of upward extension. An issue also connected to the extensions, could result in the production process becoming more and more complicated as a result of new products, this could affect the company’s efficiency and quality in the production of the brands product range. An advantage of extending company product lines is the likely rise in sales, demand and market share. Product line extension increases the amount of different products available to consumers, and through adding more products into the market it keeps consumers interested. This can be helpful in avoiding customer base loss.
Views: 3679 The Audiopedia
Line Extension vs Brand extension
BUS 130
Views: 10998 Grecia Cuellar
Difference between Product Line Extension and Brand Extension
#ProductLine and #BrandExtension are two important concepts in #Marketing People are often confused between the two. The video clears out the confusion with examples.....
Views: 811 Himanshu Bansal
Brand Name vs. Generic
What is the difference between brand name and generic products? AsapTHOUGHT TASTE TEST: https://youtu.be/rYmon9AO1os Subscribe for more: http://bit.ly/asapsci Written by Mitchell Moffit, Gregory Brown, Amanda Edward and Rachel Salt GET THE ASAPSCIENCE BOOK: http://asapscience.com/book/ FOLLOW US! Instagram and Twitter: @whalewatchmeplz and @mitchellmoffit Clickable: http://bit.ly/16F1jeC and http://bit.ly/15J7ube AsapINSTAGRAM: https://instagram.com/asapscience/ Facebook: http://facebook.com/AsapSCIENCE Twitter: http://twitter.com/AsapSCIENCE Tumblr: http://asapscience.tumblr.com Vine: Search "AsapSCIENCE" on vine! SNAPCHAT 'whalewatchmeplz' and 'pixelmitch' Created by Mitchell Moffit (twitter @mitchellmoffit) and Gregory Brown (twitter @whalewatchmeplz). Send us stuff! ASAPSCIENCE INC. P.O. Box 93, Toronto P Toronto, ON, M5S2S6 Reference / Further Reading [1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1852907/ [2] http://pubchem.ncbi.nlm.nih.gov/compound/ibuprofen [3] https://en.wikipedia.org/wiki/Ibuprofen_brand_names [4] https://www.cadth.ca/generic-drugs/similarities-and-differences-between-brand-name-and-generic-drugs [5] http://www.capsugel.com/media/library/excipient-requirements-in-the-formulation-of-solid-oral-drug-forms.pdf [6] http://www.fda.gov/Drugs/ResourcesForYou/Consumers/QuestionsAnswers/ucm100100.htm [7] https://advil.net.au/what_is_pain/difference.html [8] http://www.ncbi.nlm.nih.gov/pubmed/26455677 [9] http://www.ncbi.nlm.nih.gov/pubmed/26132680 [10] https://www.sciencebasedmedicine.org/generic-drugs-are-they-equivalent/ [11] http://www.ncbi.nlm.nih.gov/pubmed/26561521 [12] http://www.ncbi.nlm.nih.gov/pubmed/26620809 [13] http://www.ncbi.nlm.nih.gov/pubmed/23700299 [14] http://www.ncbi.nlm.nih.gov/pubmed/25222387 [15] http://www.ncbi.nlm.nih.gov/pubmed/22174986 [16] http://www.huffingtonpost.com/2015/02/22/generic-prescriptions_n_6730194.html [17] http://www.businessinsider.com/generic-drugs-vs-brand-name-2014-5 [18] http://link.springer.com/article/10.1007%2Fs40261-015-0351-1 [19] http://www.hindawi.com/journals/jtrans/2011/480642/ [20] http://www.scientificamerican.com/article/whats-the-difference-betw-2004-12-13/ [21] http://www.cbsnews.com/news/viagra-to-go-generic-in-2017-according-to-pfizer-agreement/ [22] http://www.salk.edu/about/history-of-salk/jonas-salk/ [23] http://jama.jamanetwork.com/article.aspx?articleid=181562
Views: 3808326 AsapSCIENCE
Brand Extension or Brand Stretching -mkx311
Modifying Existing Product Line Brand Extension or Brand Stretching
Views: 43 Cherry Cherry
Brand Extension
For More Videos: www.brandimage.com.pk
Views: 6813 Dr Faraz Alam
No glove, no love. Check out more awesome BuzzFeedBlue videos! http://bit.ly/YTbuzzfeedblue1 BUZZFEED BLUE Tasty short, fun, inspiring, funny, interesting videos from BuzzFeed. From incredible science facts to amazing how-to's and DIYs, BuzzFeed Blue will entertain, educate, spark conversation about all the little things that matter in life. Bite-size knowledge for a big world. Just like BuzzFeedVideo, but more blue. GET MORE BUZZFEED: www.buzzfeed.com www.buzzfeed.com/video www.buzzfeed.com/videoteam www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet www.youtube.com/buzzfeed MUSIC Funk It Licensed via Audio Network Revelation Licensed via Audio Network STILLS Icon big bottle with clean water. Plastic container Trifonenko/Thinkstock Royal crown - vector ambassador806/Thinkstock Condom and packages 2kawaiiiness/Thinkstock Japanese paper colored blue, close up DAJ/Thinkstock Vector Champions Cup Icon Jane Kelly/Thinkstock White rays background kanate/Thinkstock Made by BFMP www.buzzfeed.com/videoteam
Views: 7262702 BuzzFeed Multiplayer
Brand Extension Versus Straddling
Decisions … decisions … decisions. Hmmm. I believe it was Jimmy Buffet who said, “Indecision may or may not be my problem.” Tom Wanek, here, and you’re watching Wizard Marketing TV, where business owners learn persuasive tools and techniques to spark miraculous growth. Keep watching, and I’ll explain where your indecisiveness rears its ugly head in your marketing, and how can lead to sales constipation. Boy-oh-boy … my dear ole dad is quite the character. He hates when you beat around the bush, and becomes easily frustrated by any waffling whatsoever. When a moment of indecision arises, he’ll bark to, “$H*! or get off the pot!” Yes, it’s a bit crude, I know. As a kid, it would sometimes scare you spitless. These days, it really cracks me up. But dad’s words of wisdom will snap you out of your funk, and spring you into action. And I often imagine my dad saying these words whenever I see a company engaged in straddling—a concept originated by Harvard professor, Michael Porter. Straddling occurs when you attempt to occupy two or more positions in the marketplace without the full commitment of your actions. Make no mistake, straddling is bad for your business … whether it be driven by indecision, ignorance or greed. So here are three gosh darn good reasons why you should avoid such a strategy: Right off the bat, straddling drains your limited resources, and spreads you too thin. Most small business owners just don’t have the resources necessary to occupy more than one position in the marketplace. Often, this approach requires additional staffing, inventory, and advertising. And as you know, small business owners must spend every resource wisely. Number two: Straddling prevents you from developing a unified vision. What happens when your employees find themselves confronted by conflicting organizational goals and objectives? Do they know which goal bows a knee to the other? Do you? Straddling often sparks conflict between what you are saying and who you are being, which shatters credibility. Employees—as well as your customers—need to know precisely what your company stands for, and what it opposes. It’s tough to be credible and stand for anything when you straddle. Number three: Straddling dilutes your marketing message, resulting in watered-down, limp ad copy. Powerful marketing messages make a statement by choosing who to lose. Weak marketing messages attempt to please everyone, and in the end, please no one. Nuff said. Well … one more thing … please don’t justify your straddling strategy by calling it a brand extension. That’s not gonna fly. Let me say this plainly: I’m NOT suggesting there’s never a reason to extend your brand. Nonsense. That’s a decision you may need to make one day. But just remember, a successful brand extension must demonstrate your company’s commitment to fulfilling the customer’s felt need. You do this by providing value, and then building upon that value year after year. In other words, $H*! or get off the pot. Now, Marketing Wizards … do me a solid and please subscribe and share this video with your peeps all across the YouTubes and the Interwebs. And send in your marketing and advertising questions. Hit me up at [email protected], and I’ll give you an answer right here. Remember, we’re in this together. I’ve got your back. I’ll see you real soon. Thanks a bunch for watching Wizard Marketing TV! My YouTube channel: http://www.youtube.com/tomwanek Consulting on my website: http://www.tomwanek.com/consulting
Views: 851 Tom Wanek
Novofex - Social Media, Digital Exposure, Brand Awareness
Social Media has taken the internet by storm. It has completely changed the way we communicate with others and can be an effective way for you to communicate with your target audience, and it is completely free! Here are 7 excellent reasons why you should start utilizing these channels. It can help showcase your brand by giving another marketing channel to increase brand awareness and drive new sales. It can help in developing a loyal online community to help bridge an emotional connection between your customers and your prospects. It can help improve your customer service by giving you a source of feedback and response for your customers. By interacting in social networks and with your customers, it increases your digital exposure. It can help boost traffic for your brand and improve SEO. It can boost your sales and expand your customer base due to the world wide access of social media. Lastly, it can help save on marketing cost due to low cost of digital advertising and free social media account. Managing social media accounts and monitoring the content and feedback can be time consuming and you need to focus primarily on your business. That’s why you have us at Novofex! We have many years of experience. We have creative ideas, effective strategy, organized planning, time management skills to assist you in maintaining your social presence. Get in touch with us today. Phone: 866-642-4556 Website: novofex.com Email: [email protected] Facebook: facebook.com/Novofex Twitter: twitter.com/Novofex Social Media & The 7 Reasons To Use These Channels 0:00 - 0:20 (Communication, Marketing) Showcasing Your Brand 0:21 - 0:34 (Brand Awareness, Increase Exposure) Developing a Loyal Community 0:35 - 0:50 (Online Community, Longterm Business Success) Improving Customer Service 0:51 - 1:03 (Feedback, Customer Relations, Active Listening) Increase Digital Exposure 1:04 -1:18 (Online Presence, Social Networks) Boost Traffic and Search Engine Rating 1:19 - 1:34 (Search Engine Optimization, Customer Growth) Expand Sales and Audience 1:35 - 1:48 (Customer Base, Sales Growth) Cut Marketing Cost 1:49 - 2:00 (Advertising, Social Media Marketing) Expert Team and Customer Services 2:01 - 2:18 (Time Management, Online Presence, Social Media) Contact Us 2:19 - 2:24 (www.novofex.com)
Views: 31636 Novofex
The Top Brands in the U.S. | 2018 Prophet Brand Relevance Index®
The 2018 Prophet Brand Relevance Index® is here! We surveyed 15,000 customers across 257 brands to determine the most relevant brands in the United States. Scott Davis, Chief Growth Officer at Prophet, explains five key findings, like the fact that consumers are more willing than ever to trade their personal data for better, more individualized customer experiences. Get the full Prophet Brand Relevance Index® here: https://www.prophet.com/relevantbrands-2018/
Views: 766 Prophet
What Is Brand Extension In Marketing?
Marketing strategy decisions for brand extension success line vsdrivers of extensions the good, bad, and ugly. There are mar 6, 2012 line extension the parent brand is used to a new product that targets market segment with in category currently marketing strategy wherein launched under existing name. The 10 best brand extensions ever (according to me) business. Brogan brand extension principles aytm market research. Brand management is a function of marketing that uses techniques to increase the perceived value product line or brand over time. The new product is called a spin off feb 4, 2013 brand marketing. The pros and cons of sub branding brand extension Brogan principles aytm market research. Marketing intelligence see the 10 worst brand extensions currently on market. Effective brand management enables the price of products to go up and builds loyal customers through positive associations images or a strong awareness extension stretching is marketing strategy in which firm product with well developed image uses same name different category. The pros and cons of sub branding brand extension. The best (and worst) brand extensions adweek. Brand extension definition, strategy, failures & examples video brand definition mba skool study the marketing value of. Not all companies are that mar 13, 2012 in honor of ikea's recent foray into prefab housing, we took a look at some the most famous brand stretching corporate history. But what's the difference? Well, there's a big difference in part 1 of 3, learn what brand extension is and reasons why it might be time to extend your this lesson takes look at definition, strategy, failures & examples business marketing research browse definition meaning more terms similar. Brand extension wikipediabrand wikipedia. Googleusercontent search. Brand extension investopedia terms b brand. The brand refers to the recognized product or company name such as kraft, franziska vlckner and henrik sattler (2006) drivers of extension b2b b2c market case ict industry in taiwan jul 15, 1990 extensions have been core strategic growth for a variety david aaker is j. All you brand extension is the use of an established name in new product expense introductory and follow up marketing programs reduced. Stella artois cidre oct 13, 2015 if you're in marketing, you may have heard the terms sub branding and brand extension. Many, if not this study looks at the marketing strategies used by fast moving consumer goods (fmcg) firms in developing brand extensions and determines which of these line extension address commercial. Thinking in theory, launching a successful brand extension should be easy. The best (and worst) brand extensions. Brand extension vs brand stretch the good, bad, and rules. Gary shansby professor of marketing strategy at the. The management dictionary covers over 7000 business concepts from 6 abstract brand extension, the use of an existing name on a new product, is exceedingly popular marketing tactic as companies
Views: 125 Your Question I
Brand Extension Definition - What Does Brand Extension Mean?
Go to http://www.corporatevocabulary.com for the complete lesson on Brand Extension and a full course to give you the vocabulary and communication skills of a six-figure earner. In this video we teach you the definition of Brand Extension.
Views: 1591 ereflect
Prof. Jeongwen Chiang: Luxury Brands and Localization
[AUDIO ONLY] CEIBS Professor and Department Chair of Marketing Dr. Jeongwen Chiang analyses how international luxury brands expand in the Chinese market as they introduce their products in second- and third-tier cities. He also explores the strategy these companies follow in order to get closer to the local Chinese culture.
Oxford Private Equity Programme webinar   Stretching the Brand
Can private equity managers maintain performance as they grow and move into new markets? Professor Tim Jenkinson, Programme Director of the Oxford Private Equity Programme explores the issues in our interactive webinar.
How to Position a Brand
How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 88767 The Futur
IFE WFIA Best brand extension or limited edition
http://www.foodbev.com -- All entries, finalists and the winner in the Best brand extension or limited edition category of the IFE World Food Innovation Awards 2015. The impressive range of entries in the Best brand extension or limited edition category of the World Food Innovation Awards 2015, highlights a number of important trends.
Views: 126 FoodBev Media
Brand Extension
For More Videos: www.brandimage.com.pk
Views: 376 Dr Faraz Alam
Brand Extensions
Hopefully, this video gives you an idea of what Brand Extensions are and how firms should and should not use them to their advantage.
Views: 12 Sean Nolan
Branding Strategies & Branding Extensions
This is a video from Group 4 Business Studies 726.
Views: 25 Qamarina Garsia
What does brand stretch mean?
What does brand stretch mean? A spoken definition of brand stretch. Intro Sound: Typewriter - Tamskp Licensed under CC:BA 3.0 Outro Music: Groove Groove - Kevin MacLeod (incompetech.com) Licensed under CC:BA 3.0 Intro/Outro Photo: The best days are not planned - Marcus Hansson Licensed under CC-BY-2.0 Book Image: Open Book template PSD - DougitDesign Licensed under CC:BA 3.0 Text derived from: http://en.wiktionary.org/wiki/brand_stretch Text to Speech powered by TTS-API.COM
branding 101, understanding branding basics and fundamentals
branding 101, understanding branding basics and fundamentals. Every business wants to be a customer's first choice. Building and managing a brand can play a significant part in making that happen. The concept of a brand extends far beyond just your company logo to your business' core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers' experience of your organisation. Customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales but it can also cause problems if you don't consult these stakeholders as your business grows. Your brand is what you are really selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.
Brand Communities
Brand Communities
Views: 498 anita Harrison
Brand Extensions on Today Show
The Today Show featured a segment on brand extensions, spotlighting the TippingSprung Brand Extension Survey in partnership with Adweek and interviewing survey co-author Robert Sprung.
Views: 6872 sprunglanguage
Virgin Brand Extensions Voice over
Done as part of the Brand Management course at IIM Sirmaur under the guidance of Prof. Sameer Mathur, IIM Lucknow.
Views: 93 suprateek gulia
Luxury brand expansion
"Joelle DIDERICH, Senior Business news editor, WWD Webber HUDSON, Executive vice president, Related Urban, United States Li FANG, PhD candidate - Urban engineering, Environment and Housing (Lab’Urba), LVMH France Tiziana TINI, Web Marketing coordinator, LuisaViaRoma, Italy • Prestige retail: where international luxury brands want to successfully expand their business • Luxury vs Fast retailing: 2 distinct markets with different locations (high-street vs mall) or a potential combination to meet consumers’ needs? • When luxury needs digital MAPIC 2015 www.mapic.com
Views: 218 MIPIM World
10 Best Hair Straighteners in India with Price | Best Selling Brands
#Besthairstraighteners #KinisKorner List of Top 10, Best Selling Hair Straighteners / Professional hair straightener Brands in India with Price. Buy here https://amzn.to/2CSK6SH Subscribe To Kini's Korner (click the link below) and Get More Great Beauty Tips https://www.youtube.com/kiniskorner?sub_confirmation=1 Products listed here are... 1. Philips HP8302 Essential Selfie Straightener - https://amzn.to/2CSK6SH 2. Philips HP8316/00 Kerashine With Keratin Ceramic Coating - https://amzn.to/2GXqMI8 3. Nova NHS 860 Temperature Control Professional Hair Straightener - https://amzn.to/2C2Jo3J 4. Kemei KM-329 - https://amzn.to/2C1vlLP 5. Philips BHS386 Kera Shine - https://amzn.to/2CRQvgZ 6. Vega Adore Flat - https://amzn.to/2QrIKlE 7. SYSKA HS6810 - https://amzn.to/2Ce6aG7 8. Kemei KM-328 - https://amzn.to/2RxmFXb 9. Harikrishnavilla 2-in-1 Ceramic Plate Essential Combo Beauty Set of Hair Straightener and Curler - https://amzn.to/2RDF8kS 10. Philips BHS384 - https://amzn.to/2QstEvY Other Recommended Products... 1. OLIS Ceramic with Temperature Control and Digital Display Brush - https://amzn.to/2BZW1MW 2. Kitchen Point Women's Electric Comb Brush Nano Simply 2 in 1 - https://amzn.to/2SBvNHC Related Questions... 1. Which is the best hair straightener brand in India? 2. What is the best hair straightener/flat iron that can be bought in India, for curly hair? 3. What is the best hair straightener for soft and weak hair? 4. What are some of the best hair straighteners? 5. What's the Best hair straightening iron? 6. Which hair straightener is the best under Rs 2000? 7. Which hair straightener is the best under Rs 700?
Views: 183243 Kini's Korner
Top 5 Most Iconic Aftermarket Wheels
On today's episode of Wheel School, we bring to you our top 5 most iconic aftermarket wheels! Let us know what you guys think and want to see next down in the comment section! 5. American Racing Torq Thrust: https://bit.ly/2H4btZ7 4. BBS RS 3. Work Meister S1 3P 2. Enkei RPF1: https://bit.ly/2kCXcK0 1. Volk TE37 Need help with fitment? Check out our online fitment gallery here: http://bit.ly/2nvMdTF Check out our car care products here: http://bit.ly/2FikL7q
Views: 481856 Fitment Industries
Why Stretching is Good For Business
Whatever you want to achieve for business success, fitness or health, you'll be doing lots of stretching. Whether your success destination is in network marketing, internet marketing or traditional business, when you stretch and grow personally, you will be empowered to create the life you really want.
Views: 95 Deanna Waters
adidas brand extension strategy
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Views: 1439 Nguyễn Hoàng Nhi
Brand extension - B&O Design
Copy (3) Click to edit-- Created using PowToon -- Free sign up at http://www.powtoon.com/ . Make your own animated videos and animated presentations for free. PowToon is a free tool that allows you to develop cool animated clips and animated presentations for your website, office meeting, sales pitch, nonprofit fundraiser, product launch, video resume, or anything else you could use an animated explainer video. PowToon's animation templates help you create animated presentations and animated explainer videos from scratch. Anyone can produce awesome animations quickly with PowToon, without the cost or hassle other professional animation services require.
Views: 1088 laetitia brunet
Okoru Showreel | Experiential Brand Activations and Market-Leading Event Production
WE ARE OKORU. We specialise in experiential brand activations and market-leading event production throughout the UK and internationally. Since 2009, we have been creating bold, boundary-pushing events and experiential projects throughout the UK, Europe and further afield. Our team of in-house creatives and a supplier network stretching across Europe has enabled us to become one of the UK's leading event design and production companies. Okoru operates in: • Event Design and Build • Event and Project Management • Event Hire and Technical Delivery This places us well to deal with unusual briefs and try out never before attempted projects for festivals, brands, local authorities and businesses. The majority of our events incorporate elements of creative design, technical and creative event production working with cutting edge technology to create immersive event environments that engage people in unique and unexpected ways. Clients include Anheuser-Busch InBev (Budweiser Brewing Company), Boohoo.com, Cadbury's, Red Bull and many more. If you’ve got a project we can assist with you, give us a call today on 0117 427 0191 or send an email to [email protected] We'd love to hear from you. /// Subscribe to our channel for the latest projects: https://bit.ly/2WOYMhr /// Budweiser Brewing Company Conference: https://bit.ly/2L4Mw59 Boohoo Donut Dispenser: https://bit.ly/31JcWiN 9Nine Adult Playground: https://bit.ly/2IsOPxn /// Find out more about our work: https://www.okoru.co.uk/ https://www.facebook.com/okoruevents/ https://www.instagram.com/okoruevents/ https://www.linkedin.com/company/okoruevents/
Views: 374 Okoru Events
Creating a Brand Identity
Charly and Caroline discuss the book 'Creating a Brand Identity' by Catharine Slade Brooking as part of A League of Her Own's 'Business Book Club'.
Views: 143 A League of Her Own
Rebonding/Smoothening/Straightening Of Hair-Loreal X-tenso Rebonding-Permanent Straightening of Hair
To buy product online Affliate link is below Time Lapse 2:13=Power Define Cream 3:14=Rebonding Cream Application 8:03=Check Hair 9:24=First Wash after Cream 11:08=Pressing 13:07=Neutralizer application 16:27=wash after Neutralizer 17:12=Dryer After Care Shampoo and Masque http://amzn.to/2iZi2oP (Affliate Link) Xtenso Rebonding Cream http://amzn.to/2gAZfvw(Affliate Link) Straightening Machine http://amzn.to/2gBO7yD(Affliate Link) dryer Product Requirement;- Loreal's X-tenso cream and neutralizer Dryer should be of at-least of 2000 Watt Pressing Machine broad & Ceramic Plate After Care Product of Rebonded Hair X-tenso Shampoo,Mask,Serum Procedure Protect highlighted layers by apply Power Define tube. Apply Cream Check after 25 minute. If not done wt for another 5 to 10 minute. Wash Hair thoroughly. Use X-tenso Mask (Optional). Spray Heat Protective Spray (Optional). 90%dry the hair by Dryer. Do Pressing. Apply Neutralizer. Wt for 10 minute only Wash the Hairs Apply-X-tenso Hair Mask (Compulsory) Do not Shampoo the Hair Same Day. Spray Heat Protective Spray (Optional). Or Apply Hair Serum. 100% dry the hair by using Dryer. Pressing Machine (Optional). Precaution Use Shampoo,Mask,serum recommended for Rebonded hairs Shampoo the hair after 3 days. IF YOU LEARN FROM THIS VIDEO DO SHARE LIKE THIS VIDEO AND HELP OTHERS PEOPLE ALSO SO THAT THEY ALSO LEARN FROM THIS VIDEO THANKS FOR VISITING MY CHANNEL YOU CAN SUBSCRIBE THIS CHANNEL BY CLICK ON LINK BELOW AND WATCH OTHER VIDEO ALSO https://www.youtube.com/channel/UC1aU2IzfH-xsbtaEPM1u8ZQ?view_as=subscriber . -~-~~-~~~-~~-~- Please watch: "How to do Waxing in Humidity or Rainy Season Without A.C,Fan or Cooler-बिना A.C किस तरह वैक्स करे" https://www.youtube.com/watch?v=tQig14Qk2Bc -~-~~-~~~-~~-~-
Views: 4836111 aapki saheli
TOP 6 MUST HAVE Jeans for Guys | Best FITTING Affordable denim
Check out the WORLD'S BEST T-shirts: https://www.esntls.co/ Pick one up and let me know what you think! Subscribe to our 2nd channel: http://bit.ly/2aOthqV Thank you to for sponsoring this video! FOLLOW US ON SOCIAL MEDIA: Website: http://teachingmensfashion.com/ Snapchat: Joseczuniga Instagram: http://bit.ly/2ejnsFf Email: [email protected] Facebook: http://bit.ly/2hiqMS4 Twitter: http://bit.ly/2hirC19 Our Address is: 10380 SW Village Center Dr., 240 Port St. Lucie, FL 34987 Music by: https://soundcloud.com/lakeyinspired & https://soundcloud.com/dyallas
Views: 738943 Teachingmensfashion
Marketing Challenges for Brand New Startup || Startup Vlog week #2
I am trying as many things as possible to promote my workshop... i setup a page for the workshop: http://thatjsdude.com/workshops/react.html and so far got 2 ticket sold... my target is to sell 10 tickets before July 15
Views: 525 Jhankar Mahbub Vlog
#AskGaryVee 302 | Hannah Bronfman
On episode 302 of the #AskGaryVee Show, entrepreneur Hannah Brofman stops by and we talk about: - Good eating and drinking habits - How to understand your body - How Hannah got interested in health and fitness #QUESTIONS: 15:27 - How do I fit in time to exercise? 28:02 - How and when should you start monetizing your audience? 48:00 - How did you get past your past lifestyle and reputation? Check out Hannahs official website: https://hbfit.com/ Follow Hannah on these platforms: Instagram: https://www.instagram.com/hannahbronfman/ Twitter: https://twitter.com/HannahBronfman YouTube: https://www.youtube.com/channel/UCFDDHMCXbQw7wL616OaNgeg Buy Hannah’s new book “Do What Feels Good” here: https://www.amazon.com/dp/0062790951/ref=cm_sw_su_dp?tag=harpercollinsus-20 — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 62892 GaryVee
Natural Hair Care Brand Lovefro: Business Thoughts
Natural, afro, curly, hair care brand lovefro, discusses, procrastination and process as a natural hair product developer. Facebook:lovefro Twitter:lovefrotweets Instagram: lovefro_insta
Views: 387 Lovefrotv
The Current State of Fitness Entrepreneurs
JUST LIKE THERE IS PROCESS TO BEING A WELL DEFINED ENTREPRENEUR, THERE IS A PROCESS AS WELL IN FITNESS. YOU HAVE TO STEP OUT OF YOUR COMFORT ZONE IN ORDER TO GROW. SHOW ME THE REAL GROWTH NOT THE PRETEND. watch all of my short motivational films HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku -- In the last sixteen months of my life, I've changed something major about myself: I've started being healthy. A year and a half ago, I was eating like crap, not working out, and generally feeling awful. It was a tough life, and I realized quickly that I couldn't sustain a life like that. It was impossible. So I hired a trainer to force me to be better. I made an enormous lifestyle shift, and I am so happy I did. But it made me realize something about the current state of fitness entrepreneurs. And I want to shine a light on it. Everybody defaults to what comes easy to them. That should be obvious. But greatness comes from adversity; it comes from looking a challenge directly in the eye and having the fortitude to step up and go after it. This is what's going on with the fitness want-repreneur world right now. Everyone is going for what is easy. And that isn't going to pan out if they are serious about becoming a business person. Just like I knew being a great business person wouldn't pan out if I didn't get healthy. Fitness entrepreneurs want to do the minimal work and still expect a huge return. It's easy for fitness entrepreneurs to do the push ups, to do the squats and deadlifts because that is exactly what got them to where they are now. They started in fitness and now they want to make money just by having those guns or that body. They default into what is easy without recognizing what is hard: running an actual business. You know what was hard for me? Waking up early. Not eating what I wanted to eat. Powering through workouts. Yet it was easy to build 50M dollar businesses. I wanted to pass off getting up and running. I wanted to pass off lifting, squatting, stretching. I didn't want to do it. But I had no problem working eighteen hours a day, taking meeting after meeting, and putting in the actual work. Fitness "entrepreneurs" want to pass on replying to tweets all day to get the word out. They want to pass off the marketing. They want to pass off working hard to create a great interesting post, or doing a bunch of podcasts to get a larger audience. They want to go straight for the mirror selfie so you can get a bunch of Instagram likes, then call that their "business". Well guess what? It's not good enough. I have sympathy for how long it can take for something to come together in a big way. I get thousands and thousands of emails a year from people saying they've been working for months at something and they aren't seeing results. It can be disheartening. In a weird way, working out has shown me that more than anything else. I've been working out for sixteen months now and I'm happy, but if you told me sixteen months ago that this what I would have by now, I might say "Ehhhh…" But the reverse is far worse. That's why I say to you: just start the work now. Do it. Work hard. Be diligent. Do not let up. You have the body. You have the chops. You did all that. Now get to the business side of things and grow that muscle too. MUSIC BY: https://soundcloud.com/deisel1time -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee
Views: 166849 GaryVee