Learn how to create effective talking head marketing videos.
One of the most popular formats for online videos are talking heads. When viewers are able to see facial expressions combined with your tone of voice, presenters can really make a connection with their audience. But talking head videos can get very boring very quickly. So in this video, we look at some simple tips to ensure your audience will hang on to every word you say.
Hi I'm Gerry Tacovsky from Vimaco
Talking head videos, like this one, are some of the most popular videos online today. They're relatively easy to produce, you can create them on your own with just a video camera, tripod, microphone and lights. But they can become boring after just a few minutes with so here are some simple techniques you can use.
Each of us has their own presentation delivery style.
Some us talk really fast and have energy bursting out.
Others speak at a much slower rate with a calmness about them.
Ideally you want a natural, relaxed and authentic delivery style just as if you are talking one-to one with friend - but with controlled energy.
Rule of thirds provides a useful guideline on the composition of our video. Imagine the frame evenly divided in thirds horizontally and vertically. Your key elements should be placed along these lines or their intersections. Aligning a subject with these points creates more energy and interest than a composition than simply has the subject in the centre.
The eyeline of your presenter should be at the lens height of the camera. Unless you want to make a particular statement.
If your eyeline looks down on the camera, the presenter will have a sense of authority, whilst looking up to the camera will be submissive.
The B-Roll is secondary footage which can be used for cutaways and is ideal for talking head videos.
In a live production you would you use two cameras, one in front and one on the side. When your editing, you can cut from one camera to the other from the different angles adding variety to the visuals.
Now here is a simple tip if you don't have a spare camera.
Shoot your presentation straight to camera, then repeat again, this time with a slight angle. You can also create more variety in post production by making it black and white and simulating camera movement.
B-Roll can also use video footage that illustrate what you are talking about. For instance if you are describing your business, using relevant footage will be more effective.
Everything you see in the frame should be there to support what you are saying and not distracting or worse still, contradict what you're saying.
I spend a whole video on this topic called The Video Marketers' Guide to mise-en-scene and I'll share with you the link at the end of this video.
Use Graphics to visually support what you are saying but make sure the graphics don't invade your personal space.
The most important element of a video is not a visual but audio. If your audience can't hear you then they can't see you. So use a quality external microphone such as a lapel mic or a shotgun mic as close to the subject as possible.
Background music can create the right mood for your video so be very selective with the music your choose and use original or royalty free music.
If your presentation has a number of distinct sections than use title cards break them into sections. Like this one.
Now for the Final tip - use a twist. Audiences like familiarity when they know what to expect from a format - like they watch their favourite TV shows each week.
However, we are programmed to pay attention to what is different, so adding a twist to a familiar idea is a great way to gain attention.
Thanks for watching.
This is Gerry Tacovsky from Vimaco signing off until next time.