Learn how to design a brand from Matthew Manos, the founder of verynice Design Studio. Click here to see Matt's full course: http://creatorup.com/design-a-brand
Matt's company has helped build over 300 brands in every sector and industry across the globe. His studio works with a diverse clientele that range from Fortune 500 companies to small local shops, including The United Nations, NASA, MTV Networks, Edison International, Facebook, Kaiser Permanente, UNICEF, Disney Imagineering, and Human Rights Campaign.
"Hi my name is Matthew Manos, and I'm the founder of verynice, a global design and innovation consultancy, based in Los Angeles. Something that a lot of you are probably wondering is why would I even need to think about this, what is the value of branding? And there's really two things. The first is, on a personal level, it really helps you figure out who you are, what you're doing, and why you're doing it, and how you're different...how you're kind of unique in this world, which is a very empowering thing. The second is to really help you in your business, or in your creative practice in general, depending on what you do. Figure out how can I portray myself as a very legitimate character, or a very trustworthy person -- which at the end of the day, if the consumer has to pick between a website that's not branded, and a website that is branded, they're not going to go with the one that's not branded. They're going to go with the person that put a lot of thought into this, and that really knows what they're up to. So if you're interested in learning more, sign up for my course with CreatorUp - it's called how to design a brand, and I look forward to seeing you there."
Matt's full course outline is here:
Introduction - How to Design a Brand
CHAPTER 1: Getting Started with Branding
Lesson 1-1: What is branding?
Lesson 1-2: What is the process of branding?
Lesson 1-3: How to do competitive analysis?
Lesson 1-4: What is the creative brief?
CHAPTER 2: Brand Identity & Logo Design
Lesson 2-1: How do I start designing a logo?
Lesson 2-2: What is the process of designing an identity and creating a logo?
Lesson 2-3: What makes a logo great as a good design?
Lesson 2-4: How do I create brand guidelines?
Lesson 2-5: Should I hire someone or do it myself?
CHAPTER 3: How to Apply Branding?
Lesson 3-1: Where can I use my branding?
Lesson 3-2: How to utilize branding on websites and mobile?
Lesson 3-3: How to use social media to amplify branding?
Lesson 3-4: How to keep your branding fresh?
Lesson 3-5: What is the ultimate value of branding?
BONUS: How to get great feedback on your branding design?