How to build your personal brand using the power of video.
Download free Video Cheat Sheet: http://www.vimaco.com.au/cheatsheets
If you want to stand out from your competitors and break through the content clutter,
then you need to create a strong and unique brand. And there is nothing more effective than using a personal brand, and I'll show you how to build yours using the power of video.
There are literally billions of people on earth - and while some may be similar, there is only one of you. You are unique. We are unique. I'm not.
People want to interact with people , not products.
The most effective way to build your personal brand, is to get in front of your target audience and video allows you make that connection and build rapport.
It's very important that when your branding yourself, is not trying to appeal to a larger number of people, but fewer. You see, when you stand for something, you will always find some people for you and some against you. But when you stand for nothing, well you will nobody against you, but there'll be nobody for you either.
Use videos to share your stories - your success as well as your failures, your strengths and your weaknesses. Do I have weaknesses?
Your audience needs to know why you do the things you do. They need to understand your beliefs and values. This is how you build your community. People that believe what you believe develops trust and they see you as a leader.
We constantly hear the word authenticity. We must be authentic in our videos. But what does that really mean?
Simply put, being authentic means staying true to who you are, being genuine, honest and transparent. So if being authentic is being who you are, the question who are you really?
Let me explain. Every day, we play various roles. I play the role of a partner to my wife, as a father to my children, a son to my parents, I play the role of their friend, leader in my business, I play the role as a teacher and as a student.
See all of these roles are different and yet they are all part of me, and they are all authentic.
So when we present ourselves on video, we need to consistently play the role of our personal brand. It's authentic. Everyone has a personal brand within themselves and it's our job to discover and nurture to it.
Now if you would like a Cheat Sheet from today's video all you need to do is to go to
Vimaco dot com dot au forward slash cheat sheets and download to your heart's content.
Now if you like today's video, please give it the thumbs up and share it with your friends and colleagues or even better, subscribe to my channel.
This is Gerry Tacovsky, thank you for watching. Bye for now.